nutrition and fitness collaborative of the central coast

social media for Non-Profits

Danny Keith Chief Developmentand Technology Officer

Second Harvest Food Bank

Social Media is not any different than traditional media. It is the Second Internet.

If used properly you can increase your donation revenue.

Social Media provides you a targeted voice for your nonprofit message.

Blogging is unique content that search engines give favorable ranking results.

Why does my nonprofit need a blog?

Social Media and You

Social Media gives you the opportunity to speak to the people that want to hear what you have to say.

Involve clients in the process, identify what you can handle, then ask them for input.

New Golden Rule: You do not own your brand, your customer does.

Social Media Integration

By adding a Facebook“Like” button you allow the reader to virally share your content at will.

Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.

Connect YouTube channel to your nonprofits’s Facebook Fan Page.

Creating a Facebook Page

Social Integration

By adding a Facebook “Like” button you allow the reader to virally share your content at will.

Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.

Connect business Twitter account to Facebook Fan Page.

Connect YouTube channel to Facebook Fan Page.

How will they find you?

Why users hide your updates

3 main reasons: They lose interest in your product or

updates

Too many updates, too frequently

Insufficiently engaging content

Status Updates

Why are they there? What do they want?

Status updates should embrace: Consistency Quality over quantity What incentive are they given once

they “like” you?

Facebook Insights

Facebook Insights continued

Danny’s Contact Info

dk@thefoodbank.org

Facebook.com/dannykeith

Twitter.com/rickydanny

Linkedin.com/in/dannykeith

ARTICLES FOR REFERENCE

http://www.huffingtonpost.com/craig-newmark/infographic-how-the-top-5_b_1011176.html?ir=Technology

Download this presentation here http://www.slideshare.net/dannykeith