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NOBODY CRAVES FOR SUSTAINABLE PIZZA11.9.2019

MRKTNG DAY

ANTTI ISOKANGASCHIEF COMMUNICATIONS & CORPORATE RESPONSIBILITY OFFICER

A STRONG BRAND IS NOT BUILTON MARKETING ALONE

UNIQUE CX IS CREATED BY HAPPY EMPLOYEES

KATSO VIDEO

THEY DO NOT COME FORA SUSTAINABLE PIZZA

– BUT THEY WILL RETURN BECAUSE OF IT

MONTHLY BRAND TRACKING: SUSTAINABILITY

0%

10%

20%

30%

40%

50%

60%

70%

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8

2017 2018 2019

Monthly N=1000, representative sample of Finnish population 15–74 year-olds

SUSTAINABLE BRAND INDEX

1

21

41

61

81

2015 2016 2017 2018 2019

37.39.43.46.47.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2013 2014 2015 2016 2017 2018

WOULD YOU RECOMMEND BECOMING A KOTIPIZZA FRANCHISEE?

75%

57%

CHAIN SALES 12 MONTHS ROLLING

50 000

60 000

70 000

80 000

90 000

100 000

110 000

120 000

130 000

140 000

1/09

8 /09

3 /10

10 /10

5 /11

12 /11

7 /12

2 /13

9 /13

4 /14

11 /14

6 /15

1 /16

8 /16

3 /17

10 /17

5 /18

12 /18

7 /19

130 MEUR

In sustainability, and in branding, actions speak louder than words.

A strong corporate culture is built on purpose.

Sustainability does not drive sales yet it can build brands.

Antti IsokangasChief Communications and Corporate Responsibility OfficerKotipizza Group Oyj antti.isokangas@kotipizzagroup.com+358 40 511 3799