no one cares about your content (yet): wordcamp charleston 2014
Post on 15-Jan-2015
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NO ONE CARES
ABOUT YOUR CONTENT (YET)
@cliffseal#wcchs
#noonecares
WHAT ARE YOU TRYING TO SAY?
CONTENT IS LIKE CONVERSATION
in structure and assumptions.
PERSONALITY is the key.
NEGATIVE WEIBULL
DISTRIBUTION.
Clearly communicate your value proposition within
10 SECONDS.
Your first impression is made in
1/20TH OF A SECOND.
GROK YOUR USERS
PERSONAS ARE PEOPLE, TOO.
Focus on where
YOUR CONTEXTS OVERLAP.
Always be a
MEMORABLE PLEASURE.
Guide users to a
MUTUALLY BENEFICIAL
ACTION.
YOU'RE GOOD. GET BETTER.
Run
TRUE EXPERIMENTS
and understand basic data analysis.
BEING WRONG IS AWESOME.
WHAT ABOUT SEO?
SHUT UP AND GIVE ME BULLET
POINTS.
1. Say what you mean, quickly.
2. Be honest and figure out why anyone would even care.
3. Use your ignorance to learn.
SOMEONEMAY PERHAPS
CAREABOUT YOUR CONTENT
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