nick cohen - mediacom
Post on 18-May-2015
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Building better
connections across media
Nick Cohen, Head of Mediacom
Beyond Advertising
23rd October 2012
Vs
Vs
Vs
Media multi-tasking
Multi-tasking
20%
Source: Ofcom Digital Day research
“Connected Media”
Mobile & social are now a part of all campaigns,
whether we plan it or not!
So how do respond?
“Connected Content”
Skoda: ‘British cycling programme’
Skoda: ‘British cycling programme’
Volkswagen: ‘See Film Differently’
“Connected Planning”
Building connections between platforms has to start
with the original idea
TV
Radio
Experiential
Digital
Social Media
CORE
IDEA
To build connections between media, you need to
connect disciplines
CONTENT DIGITAL MEDIA + +
Connections need to be made throughout the
campaign lifecycle
Strategy Ideation & concept
development Production
Campaign Live
Evaluation
Thank you
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