nfc goes social-intro-feb11-v5

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NFC Goes Social

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NFC Goes SocialPanelists:

Mikhail Damiani, BlueBite @bluebiteMatt Kammerait, Quad/Graphics @kammerait Gregory McHale, good2gether @good2gether David Merel, SocialPassport @socialpassport

Patrick Meyer, thinaire @patrickmeyer

Moderator: Ed Mitukiewicz, MiTu Consulting @edmit

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Tonight’s Themes

• How could NFC-capable mobile devices shape the ways we connect, interact, share content and link to social media?

• To what extent could NFC improve mobile user access to context-relevant content?

• Would NFC make a difference in connecting businesses with consumers and simplifying B2C interactions?

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Context (1)NFC: No-Friction-Commerce or Never-Fully-Capable?

“…expect 285m NFC-enabled devices to be shipped in 2013, with the number in circulation reaching 1.95bn by 2017…” Source: ABI Research, Nov.2012

“…NFC will fail to gain mass adoption…" Source: PayPal, Dec.2012

vs

Source: NFC Korea Alliance Note: Tag cloud based on assorted recent NFC forecasts

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Context (2)

Could NFC catch a ride on the coattails of mobile social media?

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NFC Goes SocialPanelists:

Mikhail Damiani, BlueBite @bluebiteMatt Kammerait, Quad/Graphics @kammerait Gregory McHale, good2gether @good2gether David Merel, SocialPassport @socialpassport

Patrick Meyer, thinaire @patrickmeyer

Moderator: Ed Mitukiewicz, MiTu Consulting @edmit

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