nextdoor ux design - joshua chen
Post on 14-Feb-2017
20 Views
Preview:
TRANSCRIPT
NXTDOOR
INTRODUCING TH NW PAKR RI
PROJCT COP
WORK AOUT CONTACT
Nextdoor is a private social network for neighorhoods that strives to uild stronger and safer
communities connecting people. Our three person team had two weeks to design a new
feature called the Nextdoor peaker eries.
MY ROLResearch, Ideation, Wireframing, Interaction Design
CHALLNG
INCRA IN-PRON INTRACTION AND UR NGAGMNT
Instead of activel interacting with their neighors, Nextdoor users were using the service to
passivel monitor alerts in the neighorhood for safet concerns and used goods. The
peaker eries was proposed Nextdoor as a platform for motivated communit memers
to open their home to host talks speakers like authors, artists, musicians, and politicians.
The success of the platform rests on whether hosts are willing to accept the sustantial risk of
paing for the speaker fees upfront without an guarantee that guests will purchase tickets to
recoup their costs.
OLUTION
CROWDFUNDD NIGHORHOOD VNT
Our solution connects a speaker, the host of the event, and neighors to the event
crowdfunding:
The speaker would set a price efore committing to an event
The potential host would review the event to see how man neighors are interested
amount of funding
The guests would view the event details and fund the event as an indicator of interest.
Crowdfunding minimizes the risk for the host and allows all parties to evaluate interest
contemporaneousl efore making a commitment. As an added onus, if the event's funding
doesn't meet the speaker's price, the event will e cancelled and guests refunded.
PROC
PROC
RARCH
To get started, our team wanted to full understand the people that would e using Nextdoor’s
peaker eries. Memers of our team rarel host or attend man neighorhood events so the
information gathering stage was critical to dispel an ias assumptions aout our users. During
our research phase, we discovered that our product rief for Nextdoor was also given to our
other General Asseml UX class. Our team decided that we could pool oth our
teams' resources and collaorate during the surve process to reach a greater audience. This
also allowed us to create surves that catered to specific use cases. Our team’s focus was the
host’s ehavior while the other team's was directed to towards the guests.
xample questions for hosts:
Wh would the e interested in
hosting speakers?
What would prevent them from having
people in their homes?
What services the currentl use to plan
event?
xample questions for guests:
How do the currentl find events?
The amount that the’re willing to pa?
Information the would find useful during event discover?
FINDING
Host Insights
Research showed that hosts would
invite people into their homes
primaril ecause the’re interested
in the speaker’s topic and the qualit
of the speaker. The main pain point
for hosts was surrounding the guest
RVP process. People would RVP
ut not attend. Hosts would
purchase extra food and drinks that went to waste, and with vacant seats that could have gone
to other guests. Guests would rarel inform the host in advance of their change in attendance
which lead to host feeling unsuccessful.
Guest Insights
Guests were most concerned aout their safet. Going into a stranger’s home can e
precarious and anthing that could relieve that stress would e welcome. Guests wanted to
spend limited time finding and paing for the event. The also wanted to e ale to find more
ackground information aout the host and speaker. An assumption that m team and I were
mistaken aout was that price would e a deciding factor for guests, ut the surves indicated
that it was not as important in comparison to getting to know their neighors and learning aout
a new topic.
After our surves, we sat down with people that hosted and attended local neighorhood
events to conduct user interviews to dig deeper. A repeated concern that kept appearing was
that hosts were worried aout reaking even on their investment. The were expected to pa a
lump sum upfront without an guarantee that people would actuall show up. An issue that we
also had considered ut we did not have an eas solution to address it. This was especiall
disturing ecause we discovered that if hosts failed to reak even in their hosting fees, then
the would not choose to return to the use the event hosting service again.
Guest User Flow that addresses user needs for Information, afet, and fficienc
DIGN ITRATION
We compiled our findings and placed them among the different stages of the journe: planning,
set-up, attending and follow up. We listed the different pain points for each stage and our
solutions for addressing them. From there we started working on our screens and a prototpe
to receive user feedack. The response was confusion over the service’s function and having
the hosts pa up front was a strike against the service.
Availale vents vent Page peaker Profile Ticket Pricing Page
ven though the feedack tended to e predominantl negative, a ke insight was shared
during our usailit tests. A user proposed changing the platform into a crowdfunding solution.
As we further evaluated the merits of this idea, we realized that this would solve the main
issues that we were having. Unfortunatel our team ran out of time efore we could make the
adjustments and make our presentations. However, after the assignment I redesigned our
entire platform to reflect this idea. This time, when I gathered feedack, it had a much more
positive reception. This change transformed the entire energ around the platform to e a
more friendl neighorl solution that tended to get people much more excited aout the
service.
FINAL DIGN
PAKR RIINTRODUCTION
VNT LITING VNT PAG
ATTNDCONTRIUTION PAG
HOT-PAKRCOMMUNICATION
PAG
prev / nextack to Work
WHAT I LARND
Gather feedack earl and often.
We waited too long as a team to gather feedack from our users. This forced us to
stick with a design we weren't entirel satisfied with. We had great ideas from
usailit testing ut ecause we didn't allocate our time efficientl, we weren't ale to
implement them.
Rememer to flexile
I realized how eas it is to convince ourself to continue with our original train of
thought, even if other ideas are presented. When in dout, it's critical go ack to
our research and question our ongoing assumptions. It's never too late to explore
other options and ideas, even if the're not implemented right wa.
top related