newsletter marketing: your secret weapon

NEWSLETTERMARKETING

OLD SCHOOL IS COOL AGAIN

JACKIE CARLINEXECUTIVE PRODUCERGROWING BOLDER@JCARLIN

Awesome! A computer! Imagine all

the possibilities!

To: jackiesmom@aol.comFrom: jackie@yahoo.comSubject: FW: Funny jokes!

Mom,I knew you would love these jokes!! Wait until you readthe one about the cat and the box! Isn't the Internetgreat?

How could email

compete?

why should i go back to email?

Facebook organic reach and engagementnumbers are dropping ... and fast

Google killed its Reader and others aren'treplacing the void

Your tweets and posts have shortlifespans: the half-life of a FB post is 90minutes; 24 minutes for a tweet

Email Use on the Rise

Email offers an average ROI of 4300% (DirectMarketing Association)Number of emails delivered is up 9% from the endof '13Although the average email open rate is down 3%from last year, the number of email opens amongACTIVE subscribers is up 6%.

Consumers are now getting more marketing emails than ayear ago, and a higher percentage of those emails remainunopened; however, the subscribers who are engaged areopening more emails than ever.

THE TAKEAWAY?

Source: CopyBlogger.com

CONTENT IS KING

We sent out thefirst GrowingBolder Insider onAug. 8, 2007 ... 12weeks before weeven had a website

Early Methods:

We built each newsletter on our site's backend,block by block

Then, we would copy the code and paste it intoan outside mail client, i.e. Jango and ConstantContact

We used this method for 200 volumes/4 years

Mailchimp

Constant Contact

iContact

Mad Mimi/GoDaddy

MailPoet (WP plug-in)

FlashIssue (Gmail plug-in)

Lessons learned

It's more affordable than you think

Lessons learned

You don't have to be a designer

Why would I spend money?

Ease of use, tried and true practices, and boostingengagement. Plus, MailChimp even offers a discount forusing one of its recommended designers.

Engaged lists, no matter how small, help improve

deliverability because ISPs judge senders based

on subscriber engagement. Having the biggest list

isn’t always the best, but having the most

engaged one always is.

-- MailChimp

Why would I spend money?

Targeted Ads

Newsletters can offer an additional revenue

stream. Advertisers love opt-in subscribers. Plus,

newsletters offer a new, powerful way to drive up

traffic on your site.

Newsletter v Non-Newsletter days

Your blog

Your newsletter(s)

FacebookTwitter,PinterestInstagram

As our Facebooklikes grew, so didour subscriptionrate

Lessons learned

Ideas for Growing Your Subscriber ListUse auto-responders to offer newsletter exclusives

Top 5 posts on a single topicA downloadable guide, which you caneasily create in Canva.com (i.e. Fallrecipes; Workout tips for traveling, etc)Private YouTube videosTop 10 favorite books and use Amazonaffiliate linksExclusive coupon codesFinally get rid of those review productscluttering your house!

Lessons learned

Ideas for Growing Your Subscriber List

Make it easy for people to sign upMost email marketing providers willoffer free embeddable signup formsfor your blog, Facebook, etc.When you have the choice, keep yourrequired fields to a bare minimumDon't be afraid to offer pen and papersign-ups at eventsDo NOT ever, ever strip emails

Don't be an Abuser

Once abuse complaints exceed our threshold (1complaint per 1000 recipients) you will receive awarning notice. If the complaint rate is farbeyond that threshold, a suspension notice willarrive in your inbox from our abuse team.

-- Mailchimp

Lessons learned

Experiment like crazy

Take advantage of the robust analytics andplay with:

Send timesFrom name (i.e. your name v blogname)Subject line style (caps v sentence)A/B split testingFrequencyLength

Lessons learned

Take advantage of freebies

PicmonkeyCanva.comMailchimp Blog/Support articlesBlogs from the pros like ChrisBrogan, Seth Godin and KatyWidrick

NEWSLETTERMARKETING

OLD SCHOOL IS COOL AGAIN

JACKIE CARLINEXECUTIVE PRODUCERGROWING BOLDER@JCARLIN

Any questions?