new visitors & targeted messaging

> Today’s Speakers

Kevin Butler• Marketing Specialist – Sitebrand

Eric Hollebone• Director of Marketing – Sitebrand

Follow this presentation on Twitter now• @Sitebrand

> Web personalization on your 2009 radar?

Agenda• Understanding new visitors• The Sitebrand plan• What is Segment&Serve• Why use it• Benefits and ROI• Status quo sucks• Q+A

> New visitors – understanding the opportunity

What we know about your new visitors• How they came to your site• First impressions are critical

– Opportunity to develop visitor into a repeat customer

• Time/money was spent driving the visit• Might be your most under performing/expensive segment• Require different messaging than any other visitors• Usually make up 60-80% of your traffic

> Scenario: First time visitor using Google

Demonstration exercise...•First time visitor to your site•Using Google keyword search

• How are you currently speaking to that visitor?

How would you speak to that visitor if you knew the keyword used, first time on site, etc...

> What is Segment&Serve

•Industries’ leading personalization platform•Brings marketing back to websites•Makes analytics actionable•Massive conversion increase•Significant search ROI•Right message, right person, right time

> Why use Segment&Serve?

•Substantial conversions boost•Speak to your visitors, keep their attention•Reduce shopping cart abandonment by 50%•Real time, rule-based campaigns•World class web experience for each visitor•Proactive web marketing; post-click marketing

> Benefits of Personalization

• Real-time messaging to web traffic

• Tailoring web pages to specific characteristics

• Right message, right person, right time

> Status quo sucks…

You cannot:– Directly speak to each segment of traffic– Provide a unique online/memorable experience– Control information and what you want the visitor to see

You could be:– Suggestively guiding click-paths, navigation and more– Doubling sales through relevant messaging– Sending the right message at the right time

> Questions/Answers

Sitebrand contact information•Web: www.sitebrand.com•Email: business@sitebrand.com•Twitter: @Sitebrand