new media for #foodies

THE

”NEW” MEDIA FOR #FOODIES

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KAIZER, GÁBOR

GABEN@HASHTAGDC.CO "

COOK = HAPPINESSSHARE = HAPPINESS

EAT = HAPPINESS

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< CONTENT >

/ SHORT SPEAKER BIO / / SHORT DIGITAL MEDIA THEORY /

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/ 20+ FOODIE BEST PRACTICES / _______________________________________

@WERK AKADÉMIA, BUDAPEST / NOVEMBER, 2014 "

2006 » 2013 / ReVISION MARKETING BOUTIQUE

MY CURRICULUM VITAE / TAGS: ENTREPRENEURSHIP, ADVERTISING, CREATIVE MARKETING, MOBILE APPS, UX DESIGN, EVENTS - MEETUPS, STARTUPS, ACADEMY LECTURER"

2008 » 2013 / BUZZMIRROR.hu SOCIAL MEDIA MONITOR / A REVISION’S SPINOFF

2009 » 2010 / LOVESHINE EVENTS

2012 » 2013 / MOBILE APP DEVELOPMENT BUDAPEST URBAN GUIDE SMARTSHOPPER

2014 » / #DIGITALCAPITAL DIGITAL MARKETING, BUSINESS & PRODUCT DEVELOPMENT www.hashtagDC.co

THE

”NEW” MEDIA FOR #FOODIES

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"

THE 3rd WAVE ="DIGITAL NATIVE

THE 3rd WAVE ="DIGITAL EVOLUTION

ERA OF…" PC WEB 1.0 WEB 2.0: SOCIAL SEMANTIC &

SMART MOBILE > WEARABLE

"

TIMELIN

E"

MOBILE  ERA  /  THE  NEED  OF  MOBILE  WEBSITES  /  RESPONSIVE  WEBSITES    

ERA OF…"DIGITAL VIDEO

DIGITAL EATS MEDIA

TIMELINE"

DIGITAL CHANGES THE WAY OF… (FOOD) CRITICS(FOOD) DISCOVERY"(FOOD) DELIVERY"(FOODIES’) COMMUNITIES"""& ALMOST EVERYTHING…"

FOOD INDUSTRY x TECHNOLOGY

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20+ BEST PRACTICES "_______________________________________________________________

delivery / slide #17 recipes discovery / slide #21 celeb’s new home / slide #28

community / slide #36 venue discovery / slide #41

RED TOMATO VIP FRIDGE MAGNET"VIDEO  HTTP://VIMEO.COM/37456018    //    TBWA’S  DIGITAL  ARTS  NETWORK  DUBAI  /  2013  

FUNCTION #1 / DELIVERY"

MCDONALD’S IN"SILICON VALLEY"

E- & M-COMMERCE

PRESTO  TABLET  //  LEARN  MORE:  ELACARTE.COM/ABOUT/  

“THE MOST COMPREHENSIVE ORDERING” "

HUNGARIAN  EXAMPLE:  WWW.30KM.HU  /  “LOCAL  FOOD  MARKET,  ONLINE”    

SIDENOTE  /  INSTEAD  OF  AN  APP  -­‐    A  (RESPONSIVE)  WEBSITE  CAN  BE  LOCATION-­‐AWARE  TOO  WITH  A  HTML5  FEATURE.  

ONLINE  FOOD  MARKETPLACES    

FUNCTION #2 / RECIPES & DISCOVERY"

THE  SPIRIT  IS  THE  SAME,  JUST  THE  MEDIUM  IS  BRAND  NEW.    

MY FAV / YUMMLY"

SEMANTIC BASED DISCOVERY BACKED BY VENTURE CAPITAL!

DESKTOP  WEB:  CONDE  NAST  /    EPICURIOUS.COM  /  WEBBYAWARDS.COM/WINNERS/2013/  

APPS:  MOBILE  &  TABLET  /    EPICURIOUS  

SMART  &  CONNECTED  HOME  /  THE  “FUTURE”  IS  A  SMART  REFRIGERATOR  WHICH  CAN  SUGGEST,  VIA  YOUR  MOBILE  APP,  RECIPES  BASED  ON  ITS  CURRENT  INTERNAL’S  STATUS    OR  EVEN  CAN  ORDER  AUTOMATICALLY  THE  INGREDIENTS    FROM  THE  TESCO  WEBSHOP...  

MOBILE APPS /COCTAIL FLOW "BY TEAM "DISTINCTION / 2012"

FUNCTION #3 / CELEB’S NEW HOME"

VIDEO  ON  DEMAND  /  YOUTUBE  &  LIVE-­‐STREAM  

PANNACOOKING.COM  +  MOBILE  &  TABLET  APP  /  “VIDEO  COOKING  MAGAZINE”  

SALT  &  PEPPER  by  MARCEL  LISSAK  /  FAILED  /    BEHANCE.NET/GALLERY/14163253/SALT-­‐PEPPER-­‐APP  

PIQNIQ  /  “SHARING  ECONOMY”  

FUNCTION #4 / COMMUNITY"

PIQNIQ IS A PLATFORM FOR DISCUSSING, SHARING AND SELLING FOOD. ""A marketplace where food makers, eaters and food lovers have fun, and make money. ""Together, we eat better! Imagine a world in which walls no longer separated our kitchens. A world in which we were able to see what people around us make and eat. Piqniq is tearing down these walls so people can see, discuss and share their food with others. "

“  

“  

“  

FUNCTION #5 / VENUE DISCOVERY""

FUNCTION #3 / VENUE DISCOVERY""

SOURCE:  MASHABLE.COM/2013/02/16/RESTAURANT-­‐APPS  

SOURCE:  MASHABLE.COM/2013/02/16/RESTAURANT-­‐APPS  

iBUTTERFLY  –  AUGMENTED  REALITY  APP  /  WWW.YOUTUBE.COM/WATCH?V=HAQH-­‐_NFH-­‐S  

Q&A

- m / gaben@hashtagdc.co

f / fb.com/hashtagDC "

COOK SHARE

EAT

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