new media drivers license: what i learned in drivers ed

What I Learned in Drivers’ EdNew Media Drivers License:

[Bethany Talsma][A36563695][ADV 492]

In the Driver’s Seat[an introduction]

If you are driving down the highway at the speed limit and a huge SUV cuts you off, do you keep moving at the same pace in the same direction? OF COURSE NOT!

In the advertising industry- just as in driving- you must be flexible and adapt to the environment as it changes. Otherwise, you can end up in a crash that will really cost you.

The New Media Vehicle[what is “new media”?]

New Media = Traditional Media 2.0

License Requirements[who is new media for?]<Anyone can earn a license to drive! In terms of new media, anyway.>

EVERYONE!!!advertisers

youme

realtorsstay- at- home moms

studentsconsumers

doctorscar dealers

non- profit organizationspilots

lawyersteachersfirefightersstockbrokers

construction workersmusicians

chefsactors

do you have a facebook?Facebook

[social media]

LinkedIn[business- oriented social networking]

7

YouTube[video marketing & beyond]

[social news]Digg

<can you digg it?>

You can even post your opinions about

what you see on digg.com!!

[learning to blog]Blogging

Write what you know, know what you say.

Blogging…[for business]

DISTINCTION: Many individuals create personal blogs

without an intent to gain an audience, whereas public

attention is the primary purpose of business blogs.

[and social media monitoring]Listening…

[online advertising]Google Adwords “More than 300 million searches a day filter through Google’s fingertips.”

about.com

Social Media Policies[carrying out the same idea]

Company

policies are

a necessity

to all

businesses

and

organizatio

ns, and

having a

policy

exclusively

dedicated

to social

media is just

as vital..

Its Time to Test Drive New Media[conclusion]

<You go

tta learn, in order to

earn>

I’m on the road

to a better

future!!