networking works
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© www.GroupONESolutions.com
Hybrid Networking – It’s still a relationship
thing!
Effective Networking:
ApproachDevelopMaintainAdvocate
. . . Or Is It?
© www.GroupONESolutions.com
Trina Hoefling 26 Year Entrepreneurwww.GroupONESolutions.comwww.VirtualTeamToolBox.com
www.TrinaHoefling.com
3 Year Gallery Ownerwww.TennysonGallery.com
Power Connector– Bob Burg…
• Author of Endless Referrals, The Go-Giver, • Winning Without Intimidation, and others
– Kelly Stangel…• Small Business Liaison for DBJ
– Ask Annie• Fortune magazine columnist
© www.GroupONESolutions.com
Talent is Not Enough!
Just because we own our corner of the blogosphere doesn’t mean we have Expanded Emotional Bandwidth…. We still need to bridge the Relationship Gap.
© www.GroupONESolutions.com
Going Back to the Future…The Way It Was...
– The face-to-face neighborhood
– Physical community
The Way It Will Be…– A voice, a name, a
website…a lot of noise
– Virtual community
So…How do you know
who to trust?
How do you separate yourself from the noise?
How do you create relationships?
The New Reality
– We are passing through the information age (Many to Many)• Sharing is power; NOT holding it• Web-based relationships
– To create and maintain a web of connections that are actively available
– Networking is NOT a separate event• It must be practiced with regularity—
Your career may depend on it
© www.GroupONESolutions.com
I. Networking is About Relationships
It was 7, now it takes 11 exposures for brand recognition
to Marketing
Relationships are assets to be organized, managed, cultivated and leveraged. Genuine relationships are
that and more. Both matter.
© www.GroupONESolutions.com
I’d Like You to Know Me . . .
© www.GroupONESolutions.com
Networking…A Part of Your Life
Where to Begin?– Say hello
• Anywhere, anytime• It isn’t always in person
OR online
– By giving to another• Be generous at all
times• Think beyond the
WIIFMs
– And Being authentic, kind, professional• Find your own style
© www.GroupONESolutions.com
But I’m Shy in person …
You are the focus, but are you the topic?
The Secret….. It’s About ____________!
© www.GroupONESolutions.com
Networking…A Part of Your LifeYour Role? You must
actively…• Build it• Maintain it• Grow it• Retool it
Networking is the act of intelligently and sensibly sharing your intangibles.
• Knowledge / Wisdom• Talent• Compassion
© www.GroupONESolutions.com
Expand Emotional Bandwidth Create Richer Connections
Give to GetWrite notes to remember. Hand write notes on
creative note cards. Find something you can
do for Them. You WILL be remembered.
People are inexorably drawn to connectors. Learn how to be helpful.
It isn’t a one-time deal.You don’t have to follow
up with everyone.
© www.GroupONESolutions.com
II. You Are the Star Host!
What would you do to make
any guest welcome?
© www.GroupONESolutions.com
How to E2B Expand Emotional Bandwidth Create Richer Connections
Your Role– Connectors –
You bring traffic!
– Always a host, virtual or F2F
– Support by being a Go-Giver first.
12
3
The Three-Point Focus – Getting Over Your Self. It’s about your topic of connection! Artist and Collector connect over Art – The 3rd Point is the Focus….
© www.GroupONESolutions.com
III. Building Your Community
– Building the InfrastructureKnow Who are you seeking and whyJoin! Associations, Work, Your industry,
Family, Neighbors, Leisure activitiesLimit! If your goal is to link to the most
folks….. Think again!Volunteer! Think outside existing
communitiesDevelop a method for tracking (Outlook,
ACT!, Google apps)
– Informal Viral Marketing Sales Force
Beyond personally connecting…
© www.GroupONESolutions.com
No Right or Wrong. Do. Or Do Not Do.
Seek Alignment … With Your Life & Your Goals. F2F. Virtual. Always.
How do you focus your network?
Strategy + Synchronicity
How separate self from noise?
Be interested in _ _ _ _.
How create relationships?
Genuinely.
© www.GroupONESolutions.com
© www.GroupONESolutions.com
Art in Business & Contracting™Asynch Workshops for Writers, Artists,
Actors and All CreativesEvolve your creative efforts to be more
focused, rewarding and financially successful.
Building Online Groups now.
Part of COACH YOU – When you know you can be your own best teacher. ™
Contact Trina@GroupOneSolutions.com
Trina Hoefling, founder of GroupONE Solutions, LLC, is an organizational psychologist, executive coach, and virtual work expert.
Ms. Hoefling has over 25 years’ experience helping business and individuals grow.
Author of Working VirtuallyCreator of www.TheVirtualTeamToolBox.comChapter author, The Handbook of High
Performance Virtual Teams.
303-831-1770www.GroupOneSolutions.com
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