network all star_ethanchazin
Post on 15-Aug-2015
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Presented by:
Ethan ChazinPresident
The Chazin Group
Become a Networking ALL-STAR
• About YOU• About ME• Review The Agenda:
• Charge Boldly Ahead!
Today’s Agenda
Around the Room:
Why Are You Taking This Class?
About YOU
About ME
BA in Comms (MBA Mktg) 20 Years In Corp. America Started Career as Recruiter Marketing/Sales BackgroundLaunched The Chazin Group ‘04
Contact me:Tel: (201) 683-3399Email: Ethan@TheChazinGroup.com
What I Do Job Search Strategies Interviewing & Networking Career Coaching Life / Work Balance Business Owner Coaching Human Capital Development Professional Development Salary Negotiations
• Your Ideal Customer/Contact Profile• Develop a Plan• Do Your Research• Build Your Brand• Elevator Pitch• Join Groups• Referrals• Informational Interviews
Agenda
The Chazin Group The Chazin Group
Who do you want/needto connect with?
• Define your career, business, professional goals.• Self assessment to uncover your values and personality
type.• Develop a ONE page professional bio.• Research then describe your ideal contact in SIGNIFICANT
detail using someone you know well as an example.• Where do THEY meet.• Initiate STALKING.• A “work-in-progress” so test, refine and revisit.
Your Ideal Connection
• Their job description• Job-related roles and responsibilities• Key business/professional challenges• Industries they work in• Associations they belong to
Ideal Target Profile
• Events they attend• Their credentials and certifications• Where do they congregate• Interests, hobbies…PASSIONS• Volunteer work/community engagement
Ideal Target Profile
The Chazin Group The Chazin Group What Networking Is/Isn’t
The Chazin Group The Chazin Group Build Relationships…
The Chazin Group The Chazin Group Mutual Symbiosis
The Chazin Group The Chazin Group Be a “Connector”
The Chazin Group The Chazin Group Have a (Connecting) Plan
The Chazin Group The Chazin Group Your Connecting Plan
The Chazin Group The Chazin Group Your Connecting Plan
List all of the professional groups and/or trade associations that you currently belong to:
1. _________________________________________
2. _________________________________________
3. _________________________________________
4. _________________________________________
5. __________________________________________
The Chazin Group The Chazin Group Your Connecting Plan
The Chazin Group The Chazin Group Master Events
Connecting
5-2-1
• Alma Mater?• Active in their Alumni Assn?• Belong to Professional Associations?• Industry Events, Tradeshows and
Conferences they attend?• Check their LinkedIn profile.• MeetUp Groups they belong to?
Start Researching Online
Keep their INTEREST
Your Brand?
Build Your Personal BRAND
A Brand’s A PROMISE!
Memorable Invaluable
Unique
Why YOUR Brand Matters
• Reduces the effort required to understand you, your needs, background, skills.
• Define your QUALITIES/ABILITIES.• Present your professional attributes.• Chance to “connect” with you.• Sign of “perceived” quality and PRESTIGE.• Help others organize knowledge about you.
Brands Matter to Others
• Savvy networkers, but…• Many Used Car Salesmen Exist.• Address Each Person’s WIIFM.• Networking “saturation.”• Increased competition.• Too many venues & events.• Commingling of social and professional
networking goals.
Your Branding Challenges
• You achieve maximum benefit from the “added value” attributed to marketing your brand.
• You create value for your brand many ways.• There are many different ways in which the
value of your brand can be exhibited or exploited to benefit your job search, career goals, and business ownership efforts.
Brand Equity
The Chazin Group The Chazin Group Your U.S.P
• Clarify your target.• Put it on paper.• Format it. A good pitch should answer
three questions:–Who are you?–What do you do?–What are you looking for.
• WIIFM! Tailor the pitch to your audience, not you.
• Eliminate industry jargon.
A Compelling Elevator Pitch
• Practice, practice, practice (then get feedback.)
• Prepare a few variations.• Nail it with confidence.
A Compelling Elevator Pitch
The Chazin Group The Chazin Group
Create Demand For YOU
• Become a SME• Get Published.• Identify Your USP.• Your “Product” Features & Benefits.• Build a Rolodex of References:– Professors, Advisors, Bosses, Peers, Clients
• Define 4-5 Success Stories.• Promote Yourself AT ALL TIMES.
The Chazin Group The Chazin GroupSelf Promotion = BRANDING
• Participate on Panel Discussions.• Speak at Industry Events, Tradeshows, and
Conferences.• Client Testimonials & Recommendations.• Defend Your Brand (Name) Against ALL Attacks.• Blog!
The Chazin Group The Chazin GroupSelf Promotion = BRANDING
The Chazin Group The Chazin Group M
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupCreate a COMPELLING Profile
The Chazin Group The Chazin GroupGet Endorsements
The Chazin Group The Chazin GroupRecommendations MATTER
The Chazin Group The Chazin GroupYour Summary As BIO
The Chazin Group The Chazin GroupPOST
The Chazin Group The Chazin GroupEngage With Groups
The Chazin Group The Chazin GroupEngage With Groups
The Chazin Group The Chazin GroupCreate Your Own Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group Next Up
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
The Chazin Group The Chazin GroupBlogging Builds S.M.E
The Chazin Group The Chazin Group Meet Through Meetup
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group Be a Star
The Chazin Group The Chazin Group
Are you “Pinteresting?”
Monitor Your AccountsSocial Media
Management Tools
The Chazin Group The Chazin Group
Online and Offline Personal Brand CONSISTENCY
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group
Actively Monitor Your Brand
The Chazin Group The Chazin Group
The Chazin Group The Chazin Group M
Engage Your Community
• Volunteer Your Time• Serve on (School, Zoning) Boards• Fundraising Matters– What Are Your Town’s “Big Ticket” Issues?– Special Projects?
• Local Politics
Engage Your Community
Join Groups
• BNI Versus LeTip.• Vistage, TAB, ACG.• Merchant Associations.• Chambers of Commerce.• Shared Workspaces & Incubators.
Join Networking Groups
Referrals Matter
The Chazin Group The Chazin GroupManage Your Pipeline
FirstName
LastName
JobTitle Organization Industry Address City State Zip Tel
Conducting“Informational”
Interviews
The Chazin Group The Chazin Group
• The Informational Interview: Understand What People Do What They Enjoy Most/Least How They Got Into the Industry Great Networking Source Fine Tune Your Selling Skills DON’T Ask For a Job!
The Chazin Group The Chazin GroupThe Informational Interview
Information gathering. Talk to people in your field How did they get THEIR start? What do they like most/least? What events, shows, conferences attend? What do they wish they knew/did
differently when they started in the field?Can you keep in touch?Can they suggest/refer people to you to talk to?
Informational Interviews
• The Informational Interview: DO Ask For Referrals! Ask what they read to stay current Who in their company/organization is
a “shining light” (rising star) Send Thank You Immediately
The Chazin Group The Chazin GroupThe Informational Interview
Some Body Language
Tips
• The Handshake• Eye Contact• Personal Space• To Drink/Not Drink• Breath of Death• Nervous Ticks• “Mirroring”
Body Language
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