nei global online marketing presentation 3 16 2009

Online MarketingOverview

Today’s Topics:

Online marketing as it pertains to individual property listings.

Online marketing as it pertains to individual real estate agents.

Individual Listing Online Advertising

Foundation items:

Photos, Photos, Photos (20+ If Possible)

Virtual Tours (Use all features)

Descriptive Text (Home & Neighborhood Info)

Floor Plan

Aerial Shots (Virtual Earth)

Correct Geo Code (Mapping)

Photos:

Virtual Tour:

Virtual Tour Example

Descriptive Text:

500 Characters minimum, Include neighborhood information to help paint a picture of the property surroundings.

Floor Plan

Aerial Shots and Mapping:

Ensure Accurate Geocode for Listing

Where to advertise Listing and Virtual Tour:Addthis (Example via npdodge.com)

Individual Agent Advertising:

Social Networking in Plain English

Linkedin (Managed Online Resume)

Facebook (Social Networking)

Twitter (Reaching followers via text)

Activerain (Interactive blog Platform)

Youtube (Individual Business video)

Addthis (Example via npdodge.com)

Wikipedia (NP Dodge Example)

Tie it all together…

Questions & Comments?