negative publicity management -- a presentation by tadd sutton at agrm 2013

Presented byTadd SuttonVice President/Client ServicesBrewer Direct, Inc.

Definition of Crisis Management

The effort taken by a mission to communicate with the public and stakeholders/donors when an unexpected event occurs that could have a negative impact on the Mission’s reputation, finances, or public safety.

Your Reputation Is Everything!

BEST PRACTICE #1

BEST PRACTICE #2

A crisis plan is a detailed

document that provides

management with a "general" methodology to handle "general"

crises.

BEST PRACTICE #3Build Your Team

BEST PRACTICE #4Manage Your Messages

BEST PRACTICE #5Engage Social Media

5 BEST PRACTICES

1.Submit it to God2.Develop a written plan3.Build your crisis management team4.Include social media in your plan5.Manage your key messages

Always remember:

"When you hear the thunder, it is too late to build the ark."

Conclusion:

“The Will to Prepare is More Important than the Will to

Win.”

Tadd SuttonBrewer Direct, Inc.

Vice President/Client Services

www.brewerdirect.como. (626)359-1005c. (213)247-9453