neethi visual merchandising presentation

VISUAL MERCHANDISING

•Visual merchandising (VM) is the activity of promoting the sale of goods, especially by their presentation in retail outlets. - (New Oxford Dictionary of English, 1999, Oxford University Press)

•A display window is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. – A variance of VM.

•Usually, the term refers to larger windows in the front façade of the shop. 

•Display windows may communicate style, content, and price point. 

•A window might combine seasonal and festive points of the year such as Back-to-school, Spring, Summer, Easter, Christmas, New Year approaching, Diwali, Valentine's Day, Mother's Day,Women's Day, etc

APPAREL

DISPLAY:

MOSCHINO

•Moschino is an Italian fashion design house and manufacturer of women's, men's and children's fashion.

•Originally created in 1983 by the late Franco Moschino .

•'I think fashion is something you can laugh about forever, but in the end, it's the most difficult thing to laugh at because people take it so seriously.‘- Moschino

•Moschino and his fashion label became famous for his innovative, colorful - sometimes eccentric - designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s.

Franco Moschino,image from 10 years of kaos,by Franco 

Moschino, 1989

•Moschino occupies an important position on the international fashion stage, complete with its own history, consistency and continuity.

•The Moschino, Moschino Cheap and Chic and Love Moschino, creations make their mark by expressing its creativity that makes irony and elegance its strength through the reinterpretation of the classics.

•A declared celebration of Moschino’s evolution from its beginnings until the S/S 2010 collection, told through its clothes and accessories, ad campaigns and boutique window displays.

•Moschino has a global retail network of mono-label stores and franchise stores, shop-ins-shop, corners and soft corners.

A retrospective following the brand through the years, told through its clothes and accessories, ad campaigns and boutique window displays.

Hot Air Balloons

Clever and Artsy-  Moschino’s airy, fanciful 14th street window display in the Meat Packing District .

Quirky and creative with their windows, Moschino always tries to come up something special that will tie-in with an ironic theme. And this is how they jazz up the Christmas!

The windows depict pigeons leisurely sitting at tables in bars and flying about with their new 

purchases. 

Mannequins, meanwhile, become the passers-by, dressed in Moschino and 

Moschino Cheap & Chic.

Moschino window display featuring the work of artist Ryan Humphrey, 10/20/09.

A wirework line sketch of the garment displayed,  taking the box  

out of the box!Lightning

Always provoking a mixture of glamour and humor, drama and comedy, which is Moschino’s trademark since they started in the 

early eighties.

Christmas TravelMouschino

Soft Construction Without Boiled Beans

Acrobats

So Many Dresses, So Little Time

Queen of Hearts

Moschino believes in the infusion of whimsy, and you can see them with the most avant garde display of all!

A Halloween themed Pumpkin Beauty Pageant-

 featuring seven leggy pumpkins in slinky Moschino pumps posing and sashed and ready for their 

close-ups. 

Fall2010

MOSCHINO’s wittily chic window displays have a cult following amongst the arty set.

HOME

FASHION

DISPLAY:

LUMI Co.

LUMI Co. is a technology and design studio committed to creating astonishing products made of natural materials.

Stephen and Genet are a pair of LA-based designers who have engineered a new textile printing capability they call “The Lumi Process.” 

With it, they’re able to print vivid, photo-realistic images on natural materials, like denim and raw leather, without any chemical treatment or processing. 

Being a brand new venture, they are taking baby steps towards what could be a revolutionary spin in the fashion industry. 

They are working on new textile materials and products after: upholstery, wallets, coasters, etc.  Their pretty  store displays  all of their wonderful creations!

Lumi Co. has an excellent product show room- a place in real time atmosphere where the buyers can dwell in

their frame of mind, as well as visualize the possibilities of the products.

It took a sensible lady called Jane Austen a whole long novel to display the folly of first impressions.  But as they say- "You may never get a second chance to make a first impression“

Visuals are mightier than words, and a stunning Store Design has the power to hook you by its looks!

THANK YOU!A Presentation by NeethiSem VII, B.Des

NIFT Kannur

Template and Design by Neethi

http://youstrikemyfancy.wordpress.com/http://aestheticassembly.com/http://www.graziadaily.co.uk/http://ny.racked.com/http://www.pinkmemo.com/dallas/blog/http://maketaste-notwaste.blogspot.com/http://gifitting.com/http://www.flickr.com/photos/shoptometrist/http://www.flickr.com/photos/jenniferbrook/http://www.vogue.co.uk/magazinehttp://www.thebespokenfor.net/ronsfashionlife/http://www.designboom.com/eng/http://dustyburrito.blogspot.com/http://stilissimo-stylishgirl.blogspot.com/http://macheriedior.blogspot.comhttp://lumi.cohttp://www.kickstarter.com/blog

Bibliography