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Post on 07-Apr-2020
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Introduction to Oi
Oi is part of TELEMAR group, the biggest Wired-Line Operator in Brazil;
First GSM Operator in Brazil - launched in June, 2002;
Number of subscribers 14 months later: 2,6 million!!!!!!!!!!
Market Split: 75% of Pre Paid users and 25% of Post Paid users.
Brazilian Market
Population in Brazil: 176 million people;
Wireless penetration: around 20% - (36 million)
Brazil
Menu Oi
Menu Oi is a SIM toolkit Menu that delivers to the users hands a universe of applications and content of different categories, such as Entertainment, Information and News.
The 32K SIM Card called ‘Oi Chip’ is based on S@T browsing technology. It was very well accepted by Oi´s customers whom can access “Menu Oi” from any handset;
It means a mix of technology and usability!
Universe of Services in one click!
Menu Oi
Serviços OiOi TorpedoDiversãoAstralDesafioFutebolNoticias
Universe of Services in one click!
Torpedo
o Chat o Ringtones o Jokeso Gossip
Entert.
o Horoscopeo Words of Wisdom o Angel of the dayo Bible
Astro
o Headlineso Weathero Dolar exchange o Stock quotation
News
Oi Services
o Pre Paid Reloado Voice mailo Oi Call Centero Pre Paid/Post Paid Balance
Menu Oi
Version 1
Quiz
Soccer
Menu Oi – Version 2
NEWS!!!!
First Operator in South America to offer Mobile Banking based onS@t pages/ Simbrowsing technology;
First Operator in Brazil to offer “Email” application based on SMS – with no Internet connection;
First Operator to implement Ringtones Search by singer/group name or song title;
User Satisfaction
“Menu Oi” is the perfect combination of what users desire from SMS applications:
•SIMPLE•FRIENDLY•RELEVANT •PERSONAL •UPDATED
Five words that proportionate Oi’s success in the data market!
As Simple as That!
The applications menu is written on the SIM Card. It´s standard for 100% of handsets and rate plans!
To access “Menu Oi” services, the user presses ‘Menu’ key and ‘Oi’ key on his handset. Just that!
Oi didn´t advertise “Menu Oi”. 90% of users found “Menu Oi” surfing the handset Menu!
No activation, no monthly fee. The user pays per message.
Some Examples…
Jokes Gossips Wait....
TOP 10Come as You´re
007
Ringtones SIM Browsing technology
RingtonesFriends
It´s just for you!
Challenge
News Team name?BRAZIL
Soccer
Wait...
Brazil won the World Cup Championship.
“Menu Oi MTV”Menu Oi MTV: specific Menu with content and applications aimed at young people that live in a modern world. •Events for the weekends•Surf championship news•Disk MTV ( interactive ‘voting’ application)•Musical quiz•Love chat, dating and much more…
Torpedo
o Weekend tips o Crush o Chato Gossip o Jokes
Entertain.
o Horoscopeo Name Matches (Numerology)
Astral
o Soccero X Gameso Surf
Sports
o Disk MTV o Dropso Musical Quizo MTV Indicationo New Cd´s and show´s
MTV
OiServices
o Pre Paid Reload o Voice Mailo Call Centero Pre/Post Paid Balance
Menu Oi MTV
o Headlineso Weather
News
“Menu Oi Xuxa”Menu Oi Xuxa: aimed at the fans of the most famous children’s TV presenter, who want to learn new things and have fun! •Virtual pet (Tamagoshi)•Dictionary•Games, Interactive Vote application•MO´s to Xuxa and much more…
o Jokes o Gossipo Chato Virtual Xuxa
XuxaDiverte
o Horoscope for childrenAstro
o Quizo Dictionaryo Curiosity
Get Smart
o To Xuxao To Parenteso To Friends
OiTorpedo
Oi Services
o Pre Paid Balance o Voice Mailo Call Centero Pre Paid Balance
Menu Oi Xuxa
Hang manLetter soup
Games
The following charts will show the success of Menu Oi and its high performance at Oi.
Menu Oi - Figures
60% of Oi’s subscriber base access SMS services
1,5 million SMS per day, more than 35 million per month, 4 timesmore than the Brazilian market average
Over the air activation of S@T menus, 6 in MTV and 3 in Xuxa profile-usage increase of approximately 40%
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