nasscom big data and analytics summit 2014 - big data's 5 routes to value - james platt, bcg...
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Big Data's 5 Routes to Value
27th June 201427th June 2014
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 2
"Big data is at the foundation of all of the megatrends that are happening today"
"Big data is at the foundation of all of the megatrends that are happening today"
"Information is the oil of the 21st century." "Information is the oil of the 21st century."
TrendsBig Data, big hype?Big Data, big hype?
"Data is not information,
information is not knowledge, knowledge is not understanding..."
"Data is not information,
information is not knowledge, knowledge is not understanding..."
"Experts often possess more data than
judgment"
"Experts often possess more data than
judgment"
20052005 20072007 20092009 20112011 2014201420132013
100
100
4040
2020
00
6060
8080
Big data
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 3
A powerful value engine sits behind the hypeA powerful value engine sits behind the hype
OpportunityOpportunity
11
CostCost
22
InterestInterest
44
TechnologyTechnology
33
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 4
But many wrong turnings: value creation mythsBut many wrong turnings: value creation myths
Myth #1: Bigger data is better data … size doesn't matter
Myth #2: It's all about correlation … causation remains key
Myth #3: Focus on new ideas … often do the same things better
Myth #4: Requires big investment … more capability much cheaper
Myth #5: It's only for advanced firms … all businesses can benefit
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 5
Strategic Analytics
Generating new business insights
Route #1
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 6
Route 1: Re-inventing Australia's Broadband Network
Route 1: Re-inventing Australia's Broadband Network
Premise
Copper pillar
Distribution Area
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 7
Platform Analytics
Improving operational processes
Route #2
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 8
Route 2:Promotional effectivenessRoute 2:Promotional effectiveness
Incremental sales
Incremental margin
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 9
Enterprise Information Management
Making faster, better decisions
Route #3
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 10
Route 3:Building 'Business Sphere' at P&GRoute 3:Building 'Business Sphere' at P&G
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 11
Business Model Transformation
Transforming business models
Route #4
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 12
Route 4:Prescriptive plantingRoute 4:Prescriptive planting
+5%yield
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 13
Data Business Creation
Creating new revenue streams
Route #5
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 14
Route 5:Monetising ticket dataRoute 5:Monetising ticket data
Air Traffic
City pairs
Ticket data
8
12
4
16
0
Bn EUR market cap
Airlines
15
Amadeus
14
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 15
Big Data's 5 routes to valueBig Data's 5 routes to value
Route #1: Creating new business insights
Route #2: Improving operational processes
Route #3: Making faster, better decisions
Route #4: Transforming business models
Route #5: Building new revenue streams
Route #1: Creating new business insights
Route #2: Improving operational processes
Route #3: Making faster, better decisions
Route #4: Transforming business models
Route #5: Building new revenue streams
Routes to Value - Session X - NASSCOM - 23Jul14 - v4.pptx 16
So what value does Big Data create?% of revenue uplift claimed by leadersSo what value does Big Data create?% of revenue uplift claimed by leaders
Services 8%
Consumer 11%
Industrial 12%
Financial 12%
Technology 16%
45%Cost Reduction
Innovation
44%OperationalInnovation
ServiceInnovation
StrategyInnovation
45%
45%
ProductInnovation
55%
bcg.com | bcgperspectives.com
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