nails magazine october 2011
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WWW.NAILSMAG.COMOCTOBER 2011
AMY BECKER TAKES THE TOP SPOT AFTER 15 YEARS ON NAILS TOP 25 LIST
Buy It in Pinkto Help End Breast Cancer
Nail Techs Dont Let Nail Techs
cure(preview the fall gel
color collections)
fallFORTHE
Retailing TIPS for
the Timid
na1011Cover.indd 2na1011Cover.indd 2 8/24/11 12:19:33 PM8/24/11 12:19:33 PM
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In Salon: May 1, 2011ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
sweet peacock
nite owl sea gurl
lucky duck
fowl play
peachy parrot
!6!),!",%!402/&%33)/.!,"%!5493500,934/2%33!,/.3!.$3!,,9"%!549.!),02/#/-&2%%).&/s53%&2%%).&/
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800.275.1111 orlybeauty.com
Giselle is w
earing SW
EE
T P
EA
CO
CK
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2011 Disney
UNFROGETTABLE
COLORS!
ONLY IN THEATERS
na1011ads.indd 2na1011ads.indd 2 8/24/11 10:06:37 AM8/24/11 10:06:37 AM
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GLITTERS12-PIECE DISPLAY
REDS & NEUTRALS12-PIECE DISPLAY36-PIECE DISPLAY
GL I T T E R S*
R E D S & N E U T R A L S
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDENail Lacquers feature OPIs exclusive ProWide Brush (Patent pending). Call 800.341.9999 2011 OPI Products Inc.
*All Glitters also available in Axxium Soak-Off Gel Lacquers for a limited time.
Find us on:
ANIMAL - ISTIC MEEP - MEEP - MEEP WOCKA
WOCKA!
PEPES PURPLE
PASSION
DESIGNER...
DE BETTER!
WARM AND
FOZZIE
RAINBOW
CONNECTION
EXCUSE
MOI!
GONE
GONZO!
FRESH FROG
OF BEL AIR
DIVINE
SWINE
GETTINMISS PIGGY
WITH IT!
na1011ads.indd 3na1011ads.indd 3 8/24/11 10:06:43 AM8/24/11 10:06:43 AM
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cnd.com
2011 Creative Nail Design, Inc.
na1011ads.indd 4na1011ads.indd 4 8/24/11 10:06:46 AM8/24/11 10:06:46 AM
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Autumns bounty of lively pear and
dandeliona little cozy, a little sultry.
Indulge in a festival of Fall Fragrance.
Pear & Dandelion Scentsations.
From CND.
FALL
HARVEST.
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FAST JUST GOT
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Diminishing Power & Performance of U.V. Bulbs
U.V. LightBulb & Gel
Performance
Months 1st2 nd 3rd 4th5 th 6th
Replace Bulbs
New
Consistent Power & Performance of LED Light
L.E.D. 18GLight & Gel
Performance
Years 1st2 nd 3rd 4th5 th 6th
No Bulb Replacement Necessary - EVER!
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na1011ads.indd 7na1011ads.indd 7 8/24/11 10:06:55 AM8/24/11 10:06:55 AM
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school of hard rocks
size matters
bobbing for baubles
winter2011
cocktail bling.I like to arm myself with
bangle jangle
brooch the subject
USAs nail salon expert.Since 1981. essie.com
cocktail blingFor more information,call 1.866.313.7845
DBP, Toluene and Formaldehyde free
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Winter 2011
moda_winter_insert.indd 1moda_winter_insert.indd 1 9/1/11 10:17:11 AM9/1/11 10:17:11 AM
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brooch the subjectDiscreet, smooth, pretty.This creamy cashmere cameo is a sleeper hit,playing a starring role in the most renedwardrobes this season.
cocktail blingMilky, mysterious, majestic.
A pale blue chalcedony cabochon is the dreamy, creamy center to the archetypal cocktail ring and the color of the season.
size mattersRarest of the gems, more valuable than
diamond, blazing hot ruby red makes your pulse race and your heart pound. Red carpet diem!
school of hard rocksA rock-hard look is easy to achieve when you paint on this masterful midnight malachite. Youll be sitting pretty tough while others go green with envy.
bobbing for baublesTry as you might to pin this color down, it is ever elusive slipping through your ngers like the deepest darkest blue sapphire. Hard to get but denitely heart-stopping.
bangle jangleLovely limpid pools of light.
Float away on a pretty cloud of lavender amethyst that lifts your spirits to airy heights.
Pledge allegiance to the bling. A well-placed piece of jewelry makes any outt and ensures
all that glitters will be you!
These festive, luminous colors evoke the beguiling beauty of the world of gems, and are
sure to cause a sensation. Its your destiny to light up the night. In gorgeous we trust.
theres nothing like festive, jewel-tone color.
bling it on!
moda_winter_insert.indd 3moda_winter_insert.indd 3 9/1/11 10:17:22 AM9/1/11 10:17:22 AM
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cocktail bling
6 pc Color CubeHolds one bottle each of 6 colors
Salon Cost: $24.00 Sugg. Retail Price: $48.00Item # P0532200 UPC Code: 884486065025
4 pc Mega Mini Color CubeHolds 4 mega mini colors: Cocktail Bling, Bobbing For Baubles, Bangle Jangle, and Size Matters
Salon Cost: $8.50 Sugg. Retail Price: $17.00Item # P0532100 UPC Code: 884486065018
12 Bottle Designer DisplayHolds 2 bottles each of 6 colors
Salon Cost: $48.00 Sugg. Retail Price: $96.00Item # P0532300 UPC Code: 884486065032
36 Bottle Designer Display Holds 6 bottles each of 6 colors
Salon Cost: $144.00 Sugg. Retail Price: $288.00Item # P0532400 UPC Code: 884486065049
winter 2011Available October 1, 2011
Individual Bottle Salon Cost: $4.00 Per Bottle Sugg. Retail Price: $8.00
DBP, Toluene and Formaldehyde-free
P0523600For more information, call 1.866.313.7845 or visit www.essie.com
bobbingfor baubles
769
size matters771
cocktail bling768
school ofhard rocks
772
bangle jangle770
broochthe subject
773
cocktail bling.I like to arm myself with
moda_winter_insert.indd 4moda_winter_insert.indd 4 9/1/11 10:17:23 AM9/1/11 10:17:23 AM
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DB
P, T
olu
ene
and
Fo
rmal
deh
yde
free
to nd a cure.raise awareness
raise awareness. Im speaking out to
USAs nail salon expert.Since 1981. essie.com
For more information,call 1.866.313.7845
Essie supports Living Beyond Breast Cancer in recognition of Breast Cancer Awareness Month. A portion of the sales will be donated to Living Beyond Breast Cancer, whose mission is to empower all women affected by breast cancer to live as long as possible with the best quality of life.
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www.nailsmag.com/fifi/21260
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the ultimate in nail fashion
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2011 Dashing Diva Professional. 866.665.3482. www.dashingdivapro.com
Join Our Community
Not all appliqus are created equal.
Introducing the rst nail appliqu engineered with: EMBEDDED BEJEWELED DESIGNS
SUPERIOR NO-HEAT ADHESION TECHNOLOGY
NATURAL NAIL OPTION FOR NO-LIFT WEEK-LONG WEAR
GELIFE SOAK-OFF UV GEL OPTION FOR HIGH-GLOSS TWO-WEEK WEAR
CUSTOM-CUTTING OPTIONS TO CREATE YOUR OWN NAIL INSPIRATIONS
Available in 36 stunning designs for ngers and toes.
Available November 1 at your local CosmoProf store.
WEAR NO NAIL HAS GONE BEFORE
BEJEWELED 3D DESIGNS 9 sizes / 36 appliqus
FASHION PRINT DESIGNS 14 sizes / 42 appliqus
www.nailsmag.com/fifi/21231
na1011ads.indd 13na1011ads.indd 13 8/24/11 10:07:41 AM8/24/11 10:07:41 AM
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Model is wearing NSI Polish Pro Accessory Pink Peep Toes over Ebony (black).
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Accessory Vintage
Burgundy
The Accessory Collection. Instantly multiply your Polish Pro color range.
Blue Satin Clutch
before & after
Scan for more information.
Polish Pro Accessories. For something striking and totally new, layer any
one of our six Accessories over one of our 42 Polish Pro colors and presto!
Chip-free for two weeks or longer. Buy four and get two FREE to own the
entire Accessory Collection. Also sold separately. For more information,
visit us at nsinails.com. Or, call 1-800-354-6741.
Because youre more than Just a Nail Girl.
Youre a Pro who knows how to deliver the perfect nishing touch.
Help NSI ght breast cancer. For every online
order you submit in October, NSI will contribute
$5 to the Linda Creed organization. Visit
nsinails.com/lindacreed for more details.
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EXPERIENCE THEWOW-FACTOR. Dashing Diva French Wrap Manicure
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APPLY French Wrap Plus
CLIP Application tab to release French color
APPLY Dashing Diva Base Seal and Top Seal
Patented innovation provides:
No-chip, no-smudge French manis Up to 2 weeks of awless wear Perfect smile lines, every time
1.
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RESULTS A perfect French manicure that lasts on natural nails
4.
Its All About the WOW
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AVANTE-GARDE 03001
CONTEMPO 03002
DIVA CHIC 03004
ECCENTRIC 03006
METRO 03007
CHEEKY 03008
FOXY 03009
FAB 03010
FLASHING 03011
DASHING 03012
TRENDY 03013
TRIST 03014
POSH 03015
SWANKY 03016
UPTOWN 03017
ALL THE RAGE 03018
VOGUE 03019
FASHIONISTA 03003
SOOO IN 03020
FIERCE 03021
ANGELS 03023
PRECIOUS 03024
LUCSIOUS 03025
SEDUCTIVE 03026
LOVELY 03027
PASSION 03028
KARMA 03029
HALO 03030
DAZZLED 03031
BLING BLING 03032
GLISTENING 03033
TWINKLES 03034
PRINCESS 03035
HOTNESS 03036
PURITY 03037
SWAG 03038
INNOCENCE 03022
PROFESSIONAL FORMULAS PROFESSIONAL RESULTS
38 Artistic Colors
Now Available in 60 Amazing Colors
www.ArtisticNailDesign.comBeverly Hills CA, 90210 USATel: 714. 635. 5110
GLAM 03005
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Celebrity Manicurist Tom Bachik Announces Artistic Nail Designs Colour Gloss Soak-Off Color Gel
Salon Manicures 21-Days of Lasting Color
JUICED 03059
HOTZY 03058
CRAZED 03057
WHAM 03055
FRENZY 03054
TEASE 03052
DeBLU 03051
MISSTEP 03050
MUSE 03049
SASSY 03049
LA-TI-DA 03047GLOWING 03060
FLY 03056
WITH-IT 03053
CAFFEINE 03040
MOCHA-CHINO 03041
JAVA JAVA 03042
CAF' LATE' 03043
NAKED 03044
GLISTEN 03045
PEACH WHIP 03046
ILLUSION 03039
NEW22 Artistic Colors COLOUR GLOSS SOAK-OFF COLOR GEL
NAHB11artisticspd.indd 2-3 5/12/11 1:55:05 PM
www.nailsmag.com/fifi/21296
na1011ads.indd 21na1011ads.indd 21 8/24/11 10:08:44 AM8/24/11 10:08:44 AM
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WWW.NAILSMAG.COMOCTOBER 2011
AMY BECKER TAKES THE TOP SPOT AFTER 15 YEARS ON NAILS TOP 25 LIST
Buy It in Pinkto Help End Breast Cancer
Nail Techs Dont Let Nail Techs
cure(preview the fall gel
color collections)
fallFORTHE
Retailing TIPS for
the Timid
na1011Cover.indd 2 8/24/11 12:19:33 PM
}{in this issue October 2011 Volume 29, No. 9
Features
138
The Cure for FallAs the bright shine of summer fades into the earthy tones of fall, perk up your customers with these new color gel collections from your favorite manufacturers.
142
Retailing for the TimidRetail can be intimidating if you think it makes you look like a salesperson. Rather than thinking of retail as making the sale, consider it a way of off ering your professional opinion.
148
Victory at Last: Becker Tops the Top 25 Competitors RankingTalk about bragging rights. Amy Becker has earned a spot on NAILS Top 25 Competitors list more times than anyone else in its history. And nally, for our 2010-2011 competition year, shes snagged the top spot.
154
Buy It in Pink to Help End Breast CancerEvery October businesses join in solidarity to ght breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world.
166
Nip It in the CuticleA good, sturdy pair of cuticle nippers is a standard piece of equipment for every nail tech. They are a necessary tool to help keep the cuticle and nail plate clean and well maintained.
page
142
page
138
page
114
Cover LookNails: Shelena Robinson, Crooked River, Ore.
Polish Shown: CND Shellac Black Pool and Zillionaire
Photographer: Vu Ong
Model: Jenna Chong, Body Parts Models
page
154
52top
148
154
142
22 | NAILS MAGAZINE | OCTOBER 2011
138
page
148
166
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HOLLYWOOD, CA Welcome to the entertainment capital of the world and the place the talented and beautiful ock to get discovered! Striking a pose under the iconic Hollywood sign is a must when Touring America, and be sure to pack your most glamorous attireyou never know who you could run into.
MODEL IS WEARING MY ADDRESS IS HOLLYWOOD
For more information, contact your local OPI distributor. Call 800.341.9999 2011 OPI Products Inc.CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE
COLORS FROM LEFT TO RIGHT: Are We There Yet?, I Eat Mainely Lobster, My Address is Hollywood, Color to Diner For, Honk If You Love OPI, Road House Blues, Suzi Takes the Wheel, French Quarter for Your Thoughts, Uh-Oh Roll Down the Window, A-taupe the Space Needle, Get in the Expresso Lane, I Brake for Manicures
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24 | NAILS MAGAZINE | OCTOBER 2011
}{in this issue
Technique 73
76
Demos Step-by-steps from LCN and Angel Love80
Signature ServicesStep-by-steps for a Pumpkin Pedicure and a Strawberries & Cream Spa Pedicure84
Behind the ScenesFind out how to do the nails that are on this months cover.86
A Vibrating Nail?Learn how to use simple, small, and inexpensive electronics to make a fun nail art design that really shakes.
Style 89
94
Nail Art StudioStep-by-steps on new nail art designs96
The Jewelry Nailist: Fumic SueyoshiThis New York City-based nail tech combines jewelry, nail art, and creative energy to produce stunning nail masterpieces.100
Monster MashInspired by this ghoulish time of year, ve nail artists show off their fun designs and devilish skills as a treat for you.102
Boutique: Hair FeathersRemovable and easy to apply, feather hair extensions give highlighted texture and per-sonality to clients locks.
84
Business 105
108
Reader to ReaderOther than money, what would motivate you to work harder at your current salon?110
The Big PitchWhen you meet someone who is a potential client, what do you say in a minute or less to introduce yourself as a nail tech?114
Nail Techs Dont Let Nail TechsSee what your colleagues think you shouldnt let other nail techs do.118
Salon Pro leGloss Nail Spa was the rst business to open in a newly developed Milwaukee neighborhood.
Health 127
130
Under the Microscope: Brittle NailsSometimes called onychorrhexis or onychoschizia, brittle nails peel, split, and break easily.132
Its a Sore SubjectSometimes aches and pain seem like an unavoidable byproduct of doing nails. One nail tech disagrees.134
Caring for Your Diabetic ClientMake your salon a safe haven for clients with diabetes by learning a few simple steps of added protection.136
Secret Ingredient: Base and Top CoatsA closer look at what makes base coats and top coats work.
28 On My Mind 30 On Your Mind 34 Nails File 68 Freebies & Giveaways 70 On The Road
In Every Issue
118
&ULLHEALTHBENEFITSINCLUDED
NOW HIRING
NAIL TECHS!
108
96
118
100
156 Ad Index 170 Reader Nail Art 174 Product Spotlight 184 Deal Sheet 198 My Other Life
na1011toc.indd 24na1011toc.indd 24 8/25/11 11:14:02 AM8/25/11 11:14:02 AM
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YOUVE MET YOUR MATCH
GEL INNOVATIONS FROM ORLY COLOR EXPERTS
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS. www.nailsmag.com//21168
800.275.1111 orlybeauty.com
For a manicure that lasts as long as
your pedicure, match ngers to toes
with one of ORLYs 32 Gel FX shades.
Matchy matchy.
na1011toc.indd 25na1011toc.indd 25 8/24/11 2:36:24 PM8/24/11 2:36:24 PM
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Browse Halloween Nail Art Ideas. Nail techs all over the globe are uploading photos of their Halloween-themed nail art. Get free inspiration on our Nail Art Gallery.http://nailartgallery.nailsmag.com/tags [Click on Halloween]
Aspire to be in the Top 25.Amy Becker has earned a spot on NAILS Top 25 Competitors list more times than anyone else. For our 2010-2011 competition year, shes snagged the top spot. Congratulations to her and to the industrys entire top 25 nail competitors.www.nailsmag.com/top25byyear
26 | NAILS MAGAZINE | OCTOBER 2011
View Show Snapshots.For the second year in a row brush-on gel polish lines were the talk of the nail world at beauty trade show Cosmoprof North America. We have a gallery of snapshots from the show including these gels and much more.
www.nailsmag.com/2011cosmoprof
mag.com.comFind everything youre looking for on www.nailsmag.com. Whether youre
researching, shopping, or designing, youll nd inspiration and answers at our website.
log on every day to
Help Fight Breast Cancer. October is breast cancer awareness month. Find out what nail products are donating part of their proceeds to this cause and get ideas for nail art designs so you can raise awareness among your clientele. www.nailsmag.com/2011beatbreastcancer
and much more.
Watch a Tutorial of NAILS Cover Look. NAILStv features a step-by-step video of this months cover nails, with our cover tech showing exactly how she created this months stylish Shellac look.www.nailsmag.com/Oct2011CoverVideo
Nails by Nail Art Gallery member Oli123
52topNAILCOMPETITORS
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28 | NAILS MAGAZINE | OCTOBER 2011
}{
Im getting kind of tired of all these consumer bloggers
online who are just infatuated with nail polish and post
endlessly about polish and doing their own nails. I mean,
sure, they probably help increase the awareness of nail care and
new products (mostly polish), but I think its time for those of us on
the professional side of the nail world to take back our place in the
pecking order.
Theyre even starting to in ltrate my side of the nail world as well I
see as many bloggers taking meetings with manufacturers and hanging
out in the press room at trade shows as I do actual journalists.
As nail technicians, YOU have the in uence over your clients to
share the latest color trends and nail styles. Who knows better than
YOU about the differences in hybrid gels and what the right treatment
for peeling nails is. Dont cede your powerful professional in uence to
a bunch of polish junkies who are looking for free handouts of the latest
collections from manufacturers. OK, thats a little harsh. But seriously,
the professional side of our industry needs to stay at the forefront and
the DIY-ers need to take a small step back.
The bloggers are the new kids on the block and everyone is fascinated
with them. So how do you get your voice heard, you ask?
As an educated and licensed nail technician you can speak to clients
on a level that the polish enthusiasts cant. You know what services
to recommend. You know what nail shape and length looks best on
each of your clients. You know how the products work and why. You
know the latest colors, the coolest appliques, and the interesting new
techniques (because you read and go to shows and follow professional
bloggers). Ive got a couple ideas to help you reclaim your position as
the nail expert.
> Start your own blog.
> Use your web page and Facebook page as a place where you can
talk to your clients about whats hot.
> If youre a nail artist, create a pro le on Nail Art Gallery
(nailartgallery.nailsmag.com) and share it with your clients.
> Get in touch with the consumer press and offer your expertise for
nail style stories.
> Put your own Hot Off the Presses book together with color
swatches, nail styles, and trends youre seeing from your fellow nail
techs or in your trade magazines. Heck, put stuff you nd on blogs
and in consumer magazines in there too, but present it to your
clients as you being their go-to source for all things nail-related.
If your clients are getting the information from you, they wont have
a reason to get it elsewhere. I dont think consumer bloggers are bad,
and I certainly dont think theyre bad for our industry. Ive just been
thinking that theyre taking the nail care spotlight from those who
rightly deserve it YOU.
Move Over,
Bloggers!
on my mind
October is Breast Cancer Awareness month, and you can find a number of products supporting the cause on page 154. Give back while supporting your industry.
Hannah.Lee@bobit.com
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www.nailsmag.com/fifi/xxxxx
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30 | NAILS MAGAZINE | OCTOBER 2011
Publisher Cyndy DrummeyCyndy.Drummey@bobit.com
Associate Publisher Michelle MullenMichelle.Mullen@bobit.com
Associate Publisher/Editor Hannah LeeHannah.Lee@bobit.com
Managing Editor Sree RoySree.Roy@bobit.com
Features Editor Judy LessinJudy.Lessin@bobit.com
Senior Editor Tim CrowleyTim.Crowley@bobit.com
Editorial Assistant Joanne TuckerJoanne.Tucker@bobit.com
Contributing Writers Michelle Pratt, Erin Snyder Dixon
Art Director Danielle ParisiDanielle.Parisi@bobit.com
Associate Art Director Ajay PeckhamAjay.Peckham@bobit.com
Graphic Artist Kimberly PhamKim.Pham@bobit.com
Production Manager Carla BenavidezCarla.Benavidez@bobit.com
Western Sales ManagerMichelle Mullen, (310) 533-2465
Michelle.Mullen@bobit.com
Eastern Sales ManagerMary Baughman, (562) 377-0465
Mary.Baughman@bobit.com
Marketing/eMedia Coordinator Myla DiazMyla.Diaz@bobit.com
Audience Marketing Manager Katie Fillingame
For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com
Send business and editorial correspondence to:3520 Challenger St., Torrance, CA 90503
(310) 533-2400(310) 533-2507 Faxwww.nailsmag.com
Chairman Edward J. BobitCEO/President Ty F. Bobit
Chief Financial Offi cer Richard E. Johnson
A BOBIT BUSINESS MEDIA PUBLICATION
Log on to www.nailsmag.com to answer this months question and check back here to see what other nail techs have to say.
}{on your mind
Editors Note: You can nd complete
industry statistics at www.nailsmag.
com/market-research. We have the
last six years worth in ipbook format
or PDF if youd like to download the
information. Youll nd everything
from size of the industry to nail tech
demographics to stats on income and
buying habits of nail techs. >>>
LOOKING FOR STATS I just love NAILS Magazine. Thank you for a great
publication. I am in the process of writing
a business plan for a new company I am
founding and I was wondering if you
are aware of any fabulous nail industry
statistics that I could include in my plan?
Heather HillFrenchies Nail Salon, Littleton, Colo.
WHAT DO YOU BARTER?Editors Note: Our very own FingerNailFixer
blogger Holly Schippers posted a blog about
bartering services after bartering a set of
Shellac toenails with a hairdresser for a hair
treatment. And we asked our 60,000 Facebook
fans (www.facebook.com/nailsmag) what
kind of things theyve ever bartered. Heres
what they had to say:
Kandice Astamendi:I have a personal trainer who I barter with.
Tera Uphaus:I barter mani/pedis for facials once a month! Soooo worth it!
Hilary Knight OKonski:Barter is my middle name. Im getting a logo done now for barter!
Michele Ann Galbo:I have bartered for personal training, laser hair removal, massage, and hair services. I
just love to barter!
Sandi Tomlinson:One time I bought a car and traded manis and pedis to pay it off . It took one year but
it was so worth it. And the customer loved it. She didnt pay for any salon services for a whole year.
Bri McCloud:I trade services with my friends for various things. Ive bought videos, makeup, gifts for
showers, all through barter. Why trade cash when that person is just going to give it back to you for her service?
Patricia Knox Mullins:Yes, I love to barter! I have bartered for clothes, tax preps, and many other things! Its
a great way to work!
Melissa Messmer-Golia:I trade nails for my funky colored hair and cuts! I also traded nails for dog-sitting this
summer.
na1011oym.indd 30na1011oym.indd 30 8/24/11 3:36:00 PM8/24/11 3:36:00 PM
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SCAN. WATCH. LEARN.
cnd.com
SAYGOOD-BYE2011 C
reati
ve
Nail D
esig
n, In
c.
na1011oym.indd 31na1011oym.indd 31 8/24/11 10:39:23 AM8/24/11 10:39:23 AM
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32 | NAILS MAGAZINE | OCTOBER 2011
Editors Note: If you arent already
signed up on our Nail Art Gallery
(nailartgallery.nailsmag.com), what are
you waiting for? With more than 7,000
artist pro les and more than 40,000
How can I get ahold of T4 Spa? I would love to order some of their stretched canvas murals.
Nancy CarrollVia e-mail
Editors Note: You can reach
T4 Spa Concepts and Designs
at (866) 556-2372 or www.
t4spa.com. We recommend
using the Dealer Locator on
the site to nd a dealer in your
area. You can also try Alfalfa
Nail Supply, which offers the
same canvas murals, at www.
buynailsdirect.com.
Im a busy Albany Technical College student, but I have a passion, studying in the daytime and doing nails by night! Every chance I get, I take the opportunity to read NAILS Magazine. It always helps me to increase my skills and
knowledge. Whether I am on the public transit or at school Im reading NAILS, loving every minute of it!
Sharmegan KearsonTru Expressions Salon & Boutique
Albany, Ga.
Do you have a picture of yourself reading NAILS? Send a pic to Hannah.Lee@bobit.com and make sure to include your name, salon name, city,
state, and a brief synopsis.
Online-based printing service (like vistaprint.com)
A local professional printer
My own at-home or at-work printer
Other
I dont have business cards
56.5%
17.7%
10.9%
2.7%
12.2%
Where do you get your business cards printed?
Where in the worldis NAILS Magazine?
ICad
Wis
WEB POLL
IN SEARCH OF CAREER HANDBOOKI absolutely adore NAILS Magazine and
look forward to it every month. I want
to order the 2011 Career Handbook. Is
there a fee for this?
Brittany Noel HendersonRock Hill, S.C.
Editors Note: Thanks Brittany. The
NAILS Career Handbook is a great
tool for graduating students and new
nail techs. You can nd it online at
www.nailsmag.com/career-handbook
or you can order the magazine from
Myla.Diaz@bobit.com.
NAIL ART LOVE I love Nail Art Gallery! I couldnt live without it. I check for new
photos every day. Thanks for providing
such a nice space to share.
Kjersta LundeVia e-mail Psssst
Send your comments to Hannah.Lee@bobit.com or send us a letter via snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.
(NAILS Magazine reserves the right to edit letters for space and clarity. Please include your name, address, phone number, and e-mail address.)
Log on to www.nailsmag.com to answer this months question and check back here to see what other nail techs have to say.
}{on your mind
Where can I purchase Dashing Diva French Wraps?
Im in the United Kingdom.Elizabeth Steen
Via e-mail
Editors Note: The U.K. dis-
tributor of Dashing Diva prod-
ucts is Beau Monde/Dashing
Diva U.K. You can reach them
at www.dashingdivauk.com or
44 (0) 1332 541299.
WHERE CAN I FIND?
nail art photos, its any nail techs best
friend for inspiration and sharing. You
can set up your own pro le for free,
create a pro le, and start sharing your
nail art right away. Enjoy!
na1011oym.indd 32na1011oym.indd 32 8/24/11 3:36:15 PM8/24/11 3:36:15 PM
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SAY HELLOTO CND SHELLAC.
Now in 30 gorgeous shades. Layer them to create dozens more!
SCAN. WATCH. LEARN.
cnd.com
2
011
Cre
ati
ve
Nail D
esig
n, In
c.
On Like Polish
Wears Like Gel
Off In Minutes (Really!)
UV3 Technology
patent pending
na1011oym.indd 33na1011oym.indd 33 8/24/11 10:39:36 AM8/24/11 10:39:36 AM
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34 | NAILS MAGAZINE | OCTOBER 2011
When she painted this years winning self-portrait, Tulsa, Okla.-based Jing Wilson was still a student at Jenks Beauty College. Now a new tech at Ihloff Salon and Day Spa, Wilson took three hours to paint her entry to NAILS 2011 Self-Portrait Contest. Although shes new to nails, she boasts a ne arts degree from Chengdu School of Culture and Arts in her native China. This type of miniature work takes a lot of concentration and pushing yourself, she says. My parents always pushed me to re ne my art. They always expected the best from me.
Congratulations to Wilson and thanks to everyone who entered.
Praise for the Self-Portrait Contest Winner
}{nails fi le
1st place
2nd place
3rd place
4th place
Its artwork like this that earned this years Self-Portrait winner, Jing Wilson, a degree in ne arts.
Salon Iris Picks
a PartnerSalon Iris salon software is
partnering directly with Dell to
offer customized hardware and
computer packages. Salon Iris has
worked closely with Dell to test and
offer hardware packages that are
designed especially for all of the
various sizes of salons. We want
to make it easy for you to get your
salon up and running or to convert
to a new automated solution, says
Christianna Jackson, vice president
of DaySmart Software Inc., makers
of Salon Iris software.
For more information, visit
www.saloniris.com/dell.aspx.
Duri Cosmetics has a free nail color and treatment app for Android and iPhone mobile devices. Fans can conveniently browse on their mobile devices and try on any Duri nail shade virtually.
>>>
JING WILSONTulsa, Okla.
KAMBER GRAHAMCaddo Kiowa Technology Center, Fort Cobb, Okla.
JESSICA AUBINInternational Beauty School, Martinsburg, W.Va.
TANYA ROSSUC Nails & Tanning, Fayetteville, N.C.
na1011genNF.indd 34na1011genNF.indd 34 8/24/11 10:43:04 AM8/24/11 10:43:04 AM
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Find us on:
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 2011 OPI Products Inc.
LETS SHATTERBREAST CANCER!
In support of Breast Cancer Awareness Month, OPI has made a donation to Susan G. Komen for the Cure
in the U.S. and to Rethink Breast Cancer in Canada.
PINK OF HEARTS2011 EDITION shatter
OPIS NEW shatter SHADE FOR BREAST CANCER AWARENESS MONTH
A warm shade of pink that creates a bold, inspiring two-texture effect when applied over two coats of completely dry
nail lacquer. Finish with Top Coat for high-gloss shine!
na1011genNF.indd 35na1011genNF.indd 35 8/24/11 10:43:11 AM8/24/11 10:43:11 AM
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36 | NAILS MAGAZINE | OCTOBER 2011
Before she was a nail tech, Ena Rodriguez was a tarot-reading gypsy at Universal Studios Orlando. Thats where she rst came across the art of henna tattooing. I was curious so I decided to nd out more about it, says Rodriguez. In the process I absolutely fell in love with henna (or mehndi as its also known), its meaning, beauty, and art. All her work is freehand, which means she doesnt use stencils.
Now a new nail tech working at Orlandos Kokopellis Salon and Spa, shes nding out that nails and henna are remarkably complementary services. Henna is used for celebrations and positive things landmarks in peoples lives, like birthdays and weddings, she says. I absolutely love the one-on-one relationship with my customer and
the opportunity to create a unique piece of art on someones skin knowing that person is going to wear it. Through henna I have encountered wonderful and amazing people as well as their cultures.
Now that Im a nail tech, I am able to off er a complete package to my brides that includes hand and foot services along with henna. Its also a natural t during the summer when sandals beg to be worn. My goal, as my tag line reads, is Beauty at your hands and feet.
Nails and Henna Go Hand in Hand
BeUnhesamf
the oppor
}{nails fi le
>>>
A Postcard from the Smokies Virtually doubling in size from the previous year, the fourth annual
Nail Tech Networking Event of the Smokies, held on June 26-27 at the
River Terrace Resort in Gatlinburg, Tenn., saw 150 attendees enjoy the 23 nail
booths and 50+ educators who demonstrated cutting edge techniques, with
many debuting new nail products. Making an appearance for the rst time
were Light Elegances Jim McConnell, as well as Haken Professionals Scott
Haken and Atwood Industries Bruce Atwood.
Attendees also welcomed competition judge Carla Collier and cover artist
Rachel Mouritsen of INM, while Masterworks Amy Becker joined in for the
fourth time. She amazed the crowd with her elaborate booth set up, complete with
chandelier and intricate colored gel designs, while Carla and Rachel did incredible,
cover-worthy nails on some lucky people, says event organizer Jill Wright. Nail
techs were thrilled by the surprise visit from OPIs John Hauk, who ventured down
to the Smoky Mountains to see what the event was all about, plus get a little R&R.
Guest speaker Janet McCormick gave a talk about medical pedicures and their
place in the salon and held a class on that subject the following day.
Next year, the event will be held in the downtown Gatlinburg Convention Center
on June 24-25. Watch for details on Facebook at Nail Tech Networking Event of
the Smokies and at www.nailtechevent.com.
1
3
4
2
1. Amy Becker (left) and Kira Frazier set up the Masterworks by Amy Becker booth. 2. Smokies event organizer Jill Wright (right) poses with Sangeeta, who came all the way from India to attend. 3. This years turnout led to plans to make the event even bigger next year. 4. The Young Nails booth was manned by Adrienne Schodtler, Regan Brodt-Richardson, and Teresa Carter.
na1011genNF.indd 36na1011genNF.indd 36 8/24/11 10:43:14 AM8/24/11 10:43:14 AM
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For a limited time only, Cuccio Naturals best-selling non-oily 8 oz.
Butter Blends are now available in a try me travel-friendly 1.5 oz. size. If you
havent tried it, now is the time to experience what has made Cuccio Natural
Butter Blends the beauty professionals top choice for ultimate skin hydration.
cuccio.comfacebook.com/cucciospa
Pomegranate & Fig#719448
Try the
1.5 oz. Butter Babies
Limited Time OnlyOnly each
$299
Available through BSG sales consultants or CosmoProf stores.
Not all products available in all areas. US pricing only.
Visit cosmoprofbeauty.com or call 1-800-362-3186 (BSG East)
or 1-800-544-9227 (BSG West).
7U\WKHR]%XWWHU%DE\ZLWK%LJ%XWWHU%HQHWV,QWHQVH+\GUDWLQJ1RQ2LO\%XWWHU%OHQGV
(QULFKHGZLWK9LWDPLQVDQG1XWULHQWVIRU6LON\6PRRWK6NLQ
)HHG
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38 | NAILS MAGAZINE | OCTOBER 2011
NA1011harmonyaurorafp.indd 1 8/22/11 1:51:06 PM
No Lift Nails Cuticle Oil brings together three of natures richest ingredients: Avocado,Oil, Almond Oil and Vitamin E. The result is a superb natural oil that conditions nails and softens skin with a single drop.Our unique formula wont promote lifting. After all, its from No Lift Nails, the industry leader for three decades.Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.
NA0109noliftcutclthr.indd 1 11/12/08 12:05:05 PMNA0109noliftcutclthr-R.indd 1 9/22/09 1:41:27 PM
www.nailsmag.com/fifi/21249
Left to right are Sarah Flood, Virgin Clubhouse supervisor (Heathrow); Larry Byrne, Virgin Clubhouse host; Kelly Clarke, Clubhouse supervisor (Gatwick), and Kay Pennington, Sweet Squared sales emissary.
Virgin Atlantic named CNDs Shellac shade Wild re the of cial nail
color for its ight attendants. Siren-red Wild re Shellac coordinates
perfectly with their uniforms and promises two-week, round-trip wear
with no chipping, smudging, or dulling. And Shellac is not just for the
ight crew Virgin also now offers free manicures in its Clubhouse
lounges to rst- and business-class passengers. It has added
Shellac to its service menu as an upgrade option in its Clubhouse
at Heathrow and Gatwick. The service includes a take-away pack
with Solar Oil, one package of Shellac remover wraps, and a bottle
of acetone, along with consumer marketing materials.
Shellac was the number-one requested paid service in the
London Virgin Atlantic Business lounge less than two months
after being launched on May 1. As a bonus, the ight attendants all say that
they have had amazing compliments on their nails and are all really happy to
be wearing Shellac.
Shellac Is Flying High
Starry, Starry NightNAILS received several versions of Van Goghs iconic painting when we called for entries to our annual Mini Masterpiece contest. Do you have a favorite? for entries to our annual Mini M
You can see past mini-masterpieces at www.nailsmag.com/minimaster.
Samantha HartBarbourville, Ky.
Stephanie SchoolcraftMontgomery, W.Va.
Angela PirowskiPrattsburgh, N.Y.
Jamie Valentine-HessGreencastle, Pa.
.com
na1011genNF.indd 38na1011genNF.indd 38 8/24/11 10:43:28 AM8/24/11 10:43:28 AM
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NA1011harmonyaurorafp.indd 1 8/22/11 1:51:06 PM
www.nailsmag.com/fifi/21285
na1011genNF.indd 39na1011genNF.indd 39 8/24/11 10:43:35 AM8/24/11 10:43:35 AM
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40 | NAILS MAGAZINE | OCTOBER 2011www.nailsmag.com/fifi/21232
In June, celebrity nail stylist Zoe
Vokis Minxed Miley Cyrus for the
Australian leg of her Gypsy Heart
tour. Miley wanted something really
special and unique for her ngers
and toes and had already asked if I
could provide Minx, says Sydney-
based Vokis. Miley chose a variety
of patterns, including Skull and
Crossbones, Minx Lusion Fishnet,
and the Metallic Union Jack, but
I also used a layering technique
combining Yellow Chrome with Minx
Snake Skin to create a completely
unique accent. The end result was a
wild and funky look that Miley loved,
saying it totally rocked!
Life After Hannah
Includes Minx
Network in the Northwest Education in the Northwest can be hard to come by and to solve this problem ve years ago a group of nail techs got together to sponsor an educational networking event. Since then the event has grown into the four-day, one-of-a-kind Northwest Nailtechs Networking Retreat. Set for October 14-17, this years event is jam-packed with education, seminars, and lots of fun at a beautiful waterfront retreat center outside Seattle.
The fee of $439 includes:> Lodging and all meals > Transportation from the airport to the
retreat center> Tradeshow > Demo classes and four- to six-hour hands-
on workshops > Seminars including marketing and busi-
ness improvement> Entry to all competitions, which result in
cash prizes> Raffl e tickets for prizes valued up to $350> Goodie bag of free products and information For more information, go to www.nwnailtechs.com
or e-mail info@nwnailtechs.com.
ent-a-kind
na1011genNF.indd 40na1011genNF.indd 40 8/24/11 10:46:06 AM8/24/11 10:46:06 AM
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VS_sept_octinsert.indd 1VS_sept_octinsert.indd 1 8/26/11 2:34:37 PM8/26/11 2:34:37 PM
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www.chinaglaze.comwww.chinaglaze.com
China Glaze wishes you a holiday season lled with glittering, shimmering,
ravishing colour.
VS_sept_octinsert.indd 2VS_sept_octinsert.indd 2 8/25/11 3:59:33 PM8/25/11 3:59:33 PM
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1c - crme g - glitter s - shimme
r
Ring inthe Red (g)
80519 Winter Berry (c)80518
Velvet Bow (c)
80517
Glittering
Garland (g)80516
Holly
-Day
(c)
8051
5
Champ
agne
Bubbles
(g)
80514
TwinkleLights (g)80513
Snow Globe (g)80435
Icicle (s)
80523
Tins
el T
own
(g)
8052
2
Blue
Year
s Ev
e (s
)80
521
Poinse
ttia (c)
80520
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www.chinaglaze.com2
Includes:Twinkle Lights, Champagne Bubbles, Holly-Day, Glittering Garland, Velvet Bow, Winter Berry,
Ring in the Red, Poinsettia, Blue Years Eve, Tinsel Town, Icicle and Snow Globe
Item# 81047
Let it Snow12 Piece Counter Display
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-
www.chinaglaze.comwwwww.chin 3
Includes 3 of each: Row 1 (left to right) Twinkle Lights, Champagne Bubbles, Holly-Day, Glittering Garland
Row 2 (left to right) Velvet Bow, Winter Berry, Ring in the Red, Poinsettia
Row 3 (left to right) Blue Years Eve, Tinsel Town, Icicle, Snow Globe Item# 81048
Let it Snow36 Piece Rack
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-
www.chinaglaze.com4
BELLE OF THE BALLGift set includes:
Champagne Bubbles, Tinsel Town and a Festive Ornament
Item# 81035
Dazzle with a decorative touch
Festive Ornament
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www.chinaglaze.com 5
SEASONAL SPARKLESGift set includes:
Poinsettia, Holly-Day and a NEW Limited Edition Holiday Glitter Polish
Item# 81038
Holiday shine!
Limited Edition:Twinkle Lights
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www.chinaglaze.com6
MEET ME UNDER THE MISTLETOEGift set includes:
Ring in the Red, Velvet Bow, Glittering Garland and Lip Lacquer
Item# 81042
Kiss of colour!
Lip Lacquer10 mL .34 oz
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www.chinaglaze.com 7
Everyone loves adorable minis
SANTAS LITTLE HELPERSGift set includes:
9.6 mL .325 oz minisRing in the Red, Holly-Day, Twinkle Lights, Velvet Bow
Item# 81045
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www.chinaglaze.com8
LET IT SNOWGift set includes:
Blue Years Eve, Snow Globe and a Mini Snow Globe
Item# 81039
All a urry!
Mini Snow Globe
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www.chinaglaze.com 9
HOLIDAY SPIRITSGift set includes:
Icicle, Champagne Bubbles, Glittering Garland and a Pewter Bottle Stopper
Item# 81040
Dont stop the fun
Pewter Bottle Stopper
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www.chinaglaze.com10
BERRY SWEETGift set includes:
Velvet Bow, Ring in the Red and a Holiday Berry Moisturizing Lotion
Item# 81037
Delightfully festive!
Limited Edition:Holiday Berry
Moisturizing Lotion
VS_sept_octinsert.indd 12VS_sept_octinsert.indd 12 8/25/11 3:59:40 PM8/25/11 3:59:40 PM
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www.chinaglaze.com 11
BABY ITS COLD OUTSIDEGift set includes:
Icicle, Blue Years Eve, Poinsettia and Fingerless Gloves
Item# 81041
Keep cozy...while aunting a fabulous mani
Fingerless Gloves
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-
www.chinaglaze.com12
DECK THE HALLSGift set includes:
Glittering Garland, Champagne Bubbles and a Limited Edition Cuticle Oil
Item# 28931
Fa la la la la....La la la la!
Limited Edition:Holiday Berry
Cuticle Oil
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www.chinaglaze.com 13
WINTER ICEGift set includes:
Blue Years Eve, Tinsel Town, Icicle, Snow Globe and a Snowake Charm Necklace
Item# 81043
Winter Ice and everything nice!
SnowakeCharm Necklace
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-
www.chinaglaze.com14
HOLLY BEAR-YGift set includes:
Holly-Day, Winter Berry and your very own Holly Bear
Item# 81036
Your new B.F.F.(Bear Friend Forever)!
Holly Bear
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www.chinaglaze.com 15
CARRY ME AWAY FOR THE HOLIDAYSGift set includes:
Tinsel Town, Poinsettia, Velvet Bow, Icicle and a Manicure Carrying Case with Nail File
Item# 28930
Arrive in style
Manicure Carrying Caseand Nail File
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www.chinaglaze.com
Salon Gift Giving Complimentary gift bags make it the perfect client
holiday favor.
24 gift bags included with each display
www.chinaglaze.com16
LIL STUFFERSMini Holiday Berry Cuticle Oil
Item# 81046
Perfect for everyone on your list!
24 Piece Display
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www.chinaglaze.com
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www.chinaglaze.com
American International Industries, Los Angeles, CA 90040. China Glaze Nail Care Cosmetics and the CG logo are Registered Trademarks of AII Printed in USA 14-7137 2011 International $2.00
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www.nailsmag.com/fifi/21119
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62 | NAILS MAGAZINE | OCTOBER 2011
SHOWcoverage
For the second year in a row brush-on gel polish lines were the talk of the nail world at Cosmoprof North America. The game-changing nail category has steadily helped to reinvigorate the nail industry over the last year since its initial introduction. In addition, we saw some cool new nail art applications and advances in the pedicure chair world.
Cosmoprof North America, held July 31-August 2 at the Mandalay Bay in Las Vegas, brought more than 760 exhibitors to almost 25,000 attendees that included importers, distributors, manufacturers, and global beauty leaders. The show, which is a diff erent format than your usual cash-and-carry beauty show, off ers a unique opportunity for distributors and manufacturers to connect, see new product lines, and conduct meaningful business meetings. This year, a new aspect to help everyone stay connected during the show was added by using Foursquare. Prior to and during the event, attendees and exhibitors shared where they were on the show oor and took advantage of show specials that were only available to users by checking in on their phones or hand-held devices.
Next years show will be held July 22-24 at Mandalay Bay Convention Center in Las Vegas.
NAILS associate publisher Michelle Mullen got a chance to try out Orlys new GelFX gel polish from Sarah Andersen.
New and Old Friends Come Together at Cosmoprof in Las Vegas
ors shared where they were
Star Nail received a Partners in Progress award from Sally Beauty at the distributors annual breakfast. From left to right are Sue Davidson, Sally Beauty group vice president of merchandising; Tony Cuccio, CEO of Star Nail; Elaine Watson, Star Nail vice president of marketing and sales and director of education; Christina Jahn, Star Nail director of marketing; and Linda Voracek, Sally Beauty senior director of nail products.
In addition to all of his regular products, Noubar Abrahamian showcased Katie Cazorlas The Painted Nail line of polish and hand treatments.
>>>
COSMOPROF LAS VEGAS
}{nails fi le
Rocio Jimenez at Republic Nail showed NAILS sales manager Mary Baughman the companys line of glow-in-the-dark polish and acrylic, which were a big hit at the show.
NAILS senior editor Tim Crowley got a chance to discuss polish trends and music with Zoyas own Zoya Reyzis.
In a special partnership, Super Relax Zero-Gravity chairs are now available with Gulfstreams pedicure spas. Gulfstream is also off ering these unique room dividers and backdrops for salon purchase.
NSIs Staci Noble and Rick Slack have a few new products up their sleeves. Keep your eyes open for new things from the enhancement company.
Dashing Divas Nancy Waspi, Pattie Yankee, and Anna Lee showed us the companys new DesignFX nail application.
Yvette Holt (right) demonstrates LeChats Perfect Match gel polish.
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NEW NEW
DS TEMPTATION & DS BOLDNEW
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Nail Lacquers feature OPIs exclusive ProWide Brush (Patent pending). Call 800.341.9999 2011 OPI Products Inc.
CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR.
Style for Fall 2011 is all about dazzling color.New DS temptation and DS bold from Designer Series by OPI complement this falls fashion season brilliantly with the seductive glamour of the Designer Series diamond-dust formulation.
DS extravagance DS glowDS reserve DS opulence DS re ection DS classic DS mystery top coatDS temptationSHOWN
DS magicDS radiance DS boldSHOWN
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64 | NAILS MAGAZINE | OCTOBER 2011
NA0611entityfp.indd 1 4/15/11 2:05:19 PM
SHOWcoverage
COSMOPROF LAS VEGAS
}{nails fi le
Continuums Joe Galati holds a slab of high-grade terreon, an extra strong material that the basins of the Maestro spa are made of.
Grahams Dan Hnilicka shows us the companys new HandsDown Nail Wraps that can be used to eff ortlessly remove gel polish.
Vicki Heller, Ellen Ambrecht, and Dee Nguyen are excited about Entity One Color Couture.
Kupas uPower has new plastic slipcovers available to help keep dust from getting into the machine.
Barbicides Alan Murphy, Leslie Roste, and Kevin Schuele are dedicated to salon sanitation and cleanliness.
Emmett and Beth Hickey look on as a Marilyn Monroe lookalike sings Happy Birthday to Hand & Nail Harmonys Danny Haile.
Jessicas own Jessica Vartoughian is happy to showcase her gel polish line, Geleration.Orly founder Jeff Pink was on hand to meet
with distributors about Orly and SpaRituals ever-expanding lines of natural nail care.
Lisa and Greg Minuto discussed the bene ts of using Prolanas natural nail treatments and nail color.
Luan Nguyen, Andy Nguyen, Kathy Phan, Dat Ton, and Hien Ton were busy at the Alfalfa booth showcasing the companys GelArt line.
EOH Industries Emmett and Beth Hickey host the annual Hickey Poker Showdown, a charity poker tournament.
ca
This was the rst year Young Nails had a booth at Cosmoprof. Ramon Hernandez,Tom Huynh, Greg Salo, and Tracey Reierson were quite happy with the outcome of their meetings.
>>>
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Brush.
Wear.
Soak.
Repeat.
2011 Entity Beauty Inc.
entitybeauty.com
Model is wearing Walk The Runway.
Entity One
Color Couture.
Forget everything
you know about
manicures and
take your art
to the next level.
Weve combined
the long-lasting,
high-gloss durability
of gel with the ease
and versatility
of enamel.
No smudging,
no chipping,
and no dry time.
Its everything you
love about color.
Only better.
NA0611entityfp.indd 1 4/15/11 2:05:19 PM
www.nailsmag.com/fifi/21131
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66 | NAILS MAGAZINE | OCTOBER 2011
NAILS Hannah Lee, Dashing Divas Pattie Yankee, salon owners Maisie Dunbar and Katie Cazorla
NAILS Hannah Lee mans the bar.
NAILS Mary Baughman with Nubars Noubar Abrahamian, and Khatchig Arakelyan
Star Nails Arica Carpenter and NAILS Tim Crowley
Vicki Peters and Medicools Steve Wallace
SHOWcoverage
COSMOPROF LAS VEGAS
}{nails fi le
NAILS hosted a happy hour during Cosmoprof on Monday, August 1, attended by a number of professional nail care manufacturers, educators, and other noted guests in the industry. It was a great time to relax after the show, enjoy some cocktails and snacks, and mingle with others who normally dont have a chance to get together.
Happy Hour, Happy Manufacturers, Happy NAILS
Star Nar Na and NAnd NA
Wallace
European Touchs Sheila Newkirk and Dawn Holz with NAILS Mary Baughman (center)
Prolanas Lisa Minuto and Donna Louis with LeChats Patti DiMarbieux
Star Nails Tony Cuccio, NAILS Cyndy Drummey, Sweet Squareds Samantha Sweet, and Backscratchers Michael Megna
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OCTOBER 2011 | NAILS MAGAZINE | 67
Kupas Sarah Smith and Robert Authur
Spilos Sally Ferguson and Susan Lewis
Belavas Vladimir and Natalie Zolotnik with Famous Names Linda Nordstrom
The Painted Nails Katie Cazorla, Young Nails Greg Salo, and Dashing Divas Pattie Yankee
NSIs Rick Slack and NAILS Cyndy Drummey
Kupas Richard HurterNSIs Christel De Cock, Staci Noble, and Isabel Fisher
iNails Robert Powell and guest with NAILS Michelle MullenS
NC
RED PRs Julia Labaton, NAILS Cyndy Drummey, and CNDs Herman Paez
Sweet Squareds Samantha Sweet and Sam Sweet with salon owner Masie Dunbar (center)
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68 | NAILS MAGAZINE | OCTOBER 2011
Get the Top Deals of the Week
NAILS Top Deals e-newsletter arrives in your inbox every
Friday with terri c off ers on a whole variety of products. Be on the alert for special pricing, exclusive discounts, and free bonuses. If youre not already receiving Top Deals, go to www.nailsmag.com/enews/signup.
Go to www.nailsmag.com/freebies to nd web-exclusive giveaways.
freebiesgiveaways!{and}
.com
Receive a Free DVD from Cuccio NaturalDouble your spa service business with an informative, educational DVD from Cuccio Natural. The Spa Techniques & Treatments DVD helps nail techs keep up with the latest techniques and services, introduces the three levels of services of manicures and pedicures, and includes business-building tips from Tony Cuccio. To receive your DVD, e-mail info@cuccio.com with free DVD in the subject line.
Dashing Diva Introduces Metallic Crackle NailsCrackle nails are the latest addition to the Dashing Diva Metallic Nails collection. Four readers can win a pack of Metallic Crackle Nails (in Purrrfectly Pink, Call of the Wild, Heavy Metal, or Animal Instincts) and a bottle of Tailor Bond, a thick, exible adhesive used for application. The four bold designs allow nail technicians to provide clients with an edgy alternative look and new fashion-forward manicure service option. Technicians will enjoy the fast application and simple soak-off removal, while clients will experience a light, comfortable wear with some ash that lasts for up to one week.
Congratulations to Augusts W inners
Six readers received a Footlogix Pediceuticals Salon Starter Kit and 25 readers received a bottle of Crazed Expression Crackle Nail Polish.
To enter to win, go to www.nailsmag.com/freebies by October 31.
The Nail Superstores SuperSonic3 Professional Is Powerful, QuietBe the lucky recipient of a SuperSonic3 Electric Nail File Machine from The Nail Superstore. Designed for professional nail technicians, this high-speed electric nail le makes easy work of ling, shaping, and shortening nails. Features include a forward/reverse switch, a lightweight, vibration-free hand piece with an easy-to-use twist/lock chuck that allows nail technicians to change bit heads quickly, and variable speed control up to 25,000 RPMs. Speed can be controlled manually or with the included foot pedal.
GDWei
Friday with terri c off er
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Extraordinary style deserves
extraordinary protection.
CNDs award-winning Base Coats
and Top Coats extend the life of
Nail Colour so your clients get
more mileage from their manis!
SEAL
YOUR STYLE.
cnd.com
2011 Creative Nail Design, Inc.
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70 | NAILS MAGAZINE | OCTOBER 2011
}{Posh Nails BK
on the road
FROM NUMBERS TO NAILS During her 10 years building a career in nance, Terri Streat
had a passion for the beauty industry. In 2010,
she redirected her path to open a salon in
Brooklyn. Armed with her business manage-
ment skills and a newly acquired license in nail
technology, Posh BK opened its doors in March
2011. Streat recruited Debra Pakeman, a long-
time friend and nail tech, who moved across the
country to help manage the salon. Pakeman is
a pivotal part of the business, providing over
15 years of industry experience. Pakeman
performed my ultra-relaxing CND Tantalizing
Citrus Spa Manicure, topped with OPI Shatter.
A SALON GROWS IN BROOKLYN When looking for a location, Streat found Crown
Heights to have many signs of revitalization: a
gentrifying area with a mix of young, old, and
new families; recent growth in small businesses;
and residents with a desire to patronize locally.
Streat answered that need with Poshs menu of
natural nail care and waxing services. Clients
are greeted by Poshs brick interior, which was
preserved from the buildings original architec-
ture. The space was designed to be familiar to
clients who live in the brownstones Brooklyn is
known for.
SANITATION AND SWEETS In her research, Streat found that for other local nail salons,
sanitation seemed low on the list of priorities.
At Posh, every implement is double sanitized,
or disposed of, and each client leaves with a
charmingly wrapped care package including
le, pusher, and buffer. Streat opted for pipe-
less pedicure spas and the staff explains the
bene ts to new clients. Still, as important as
sanitation is at Posh, there is no lack of fun: the
drying counter has candy bowls, encouraging
clients to leave with a little something sweet.
> On the day I visited, Posh was the venue of a Pretty Little Princess Spa Day. Little ladies brought in by moms and family members were given a complimentary manicure or pedicure and treated to cupcakes and refreshments. The princesses of Crown Heights left with sparkling tiaras and brightly colored ngers and toes.
> Streat and Pakeman are keenly aware of the tandem relationship between marketing and networking. Streat believes in a grass-roots approach to reaching clients with community events and co-op promotions. Yet they are also aware of the part social networking plays in the success of a new business. Clients can follow the salon on Twitter and like its Facebook page for information on upcoming events, new products, and service specials.
> The Crow Hill Community Associa-tion provided the planter that accents the salons storefront, one of the many ways the 25-year-old organization shows support for up-and-coming businesses.
MENU HIGHLIGHTS CND Tantalizing Citrus Spa Manicure: $25; CND Shellac or Hand & Nail Harmonys Gelish Gel Color Manicure: $35; Cool Mint Spa Pedicure: $40; Little Miss Manicure: $10; Little Miss Pedicure: $15
PRODUCT HIGHLIGHTSPolish: OPI, Essie, China Glaze, Zoya Gel Polish: CND Shellac, Hand & Nail Harmonys GelishMani/Pedi Products: CND, OPI
www.poshnailsbk.com
Posh staff members from left to right are Jacyna Murray, Nikkeya Spence, Tiff any George, Kenyatta Joi Off utt, Debra Pakeman (manager), and Terri Streat (owner).
.com
FUN FACTS
Open for less than a year, this urban chic salon has a cool vibe that meshes well in its up-and-coming Brooklyn neighborhood. BY CARLA BENAVIDEZ
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www.nailsmag.com/fifi/21104
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SOAK-OFF GEL LACQUER SYSTEMPolish on and UV cure for results that are nothing short of brilliant!
Color lasts up to two weeks or more in a service that will keepclients coming back for more of the affordable luxury of OPI!
Call 800.341.9999 or visit www.opi.com 2011 OPI Products Inc.
Axxium Soak-Off Gel System is for professional use only.Average cost per set is $1.33
AVAILABLEIN 50 FAVORITE
OPI SHADES
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OCTOBER 2011 | NAILS MAGAZINE | 73
TECHNIQUE }
These Zebras Are Wild If youre looking to let loose with your nail art skills, think about trying to tame Danalynn Stockwoods fun zebra nail designs. The Fitchburg, Mass.-based nail tech uses an innovative wide brush method for making the background and then a striper brush to paint the stripes. 1. Choose three acrylic paints, ranging
from light to dark, and place them on a paper plate.
2. Blend the colors onto a fan brush and apply to the nail.
3. Use a striping brush to apply the zebra lines.
4. Add glitter between the stripes for a sparkly eff ect. Finish with two coats of top coat. >>>
1
3
2
4
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74 | NAILS MAGAZINE | OCTOBER 2011
If youre bored with just applying one coat of color gel and curing, try Entitys One Color Couture Gels and its custom-mix combinations.
Educator Lorena Marquez shows how many diff erent shades can be achieved by starting with one dark color base, and then applying other Entity color gels on top of it. The farthest right photo shows three coats of Little Black Bottle with no layering, then the other tips use that as a base while layering on one coat of the speci ed color.1. Three coats of Little Black Bottle with no color layering.2. Fashion French Pink.3. Posh n Pink.4. Ms. Fancy Pants.5. Holo-glam It Up.6. Under The Lights.7. Denim Diva.8. Posh Pixie.9. All Made Up.To properly layer the gels:Cure each layer of the darker colors for three minutes in a UV Lamp or 30
seconds in an LED Light. For light to medium colors, cure each layer for two minutes in a UV Lamp or 20 seconds in an LED Light.
For more information, go to www.nailsmag.com/ /21412.
Luxury Class Air FiltrationThe Valentino Beauty Pure Air
Filtration unit is the Lincoln Town
Car of dust vacuums. The unit is
speci cally designed to remove nail dust,
acrylic odors, and harmful chemicals and
was designed by veteran salon owner and
founder of Valentino Beauty Pure, David Di
Lorenzo, who came up with the design after he
was bothered by the air quality in his salons. The Valentino Pure Air
Filtration unit has a sleek design with built-in dappen dish holders and
a brush to dust off the unit. It features an eco-friendly charcoal lter to
capture odors and a powerful yet quite vacuum system to ensure that
dust particles are swept quickly into the unit. For more information,
go to www.nailsmag.com/ /21411.
Layering
Soak-Off
Color Gels
in a UV Lamp or 20 seconds iore information, go to www.nailsmag.com/ /21412.
1
2
34 5 6
7
8
9www.nailsmag.com/fifi/21198
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OCTOBER 2011 | NAILS MAGAZINE | 75
NA1110pedisaversthrd.indd 1 9/20/10 4:39:15 PM
www.nailsmag.com/fifi/21289
Q
Q
Have a technique question? (about product application, troubleshooting, etc.)
E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer.
AQAND }{I need advice on how to get dried acrylic off my nail brush. I did my fi rst set of fi lls today but now I am wondering how to clean my brush. My friend said soak it in acetone and then wash it really well. Could this affect my brush or is it OK to clean it?
The best way to clean an acrylic brush is using a brush cleaner speci -
cally made for it. There are some manufacturers who make really good
ones, and that is what I use. Acrylic brushes are made of sable so you need
to make sure you dont contaminate the brush. Monomer can work well
between services, but brush cleaner does the best job.
Some acetone has small traces of oil that can contaminate the brush.
Also make sure to use only one brush for a product line; dont use it for two
different acrylic products. This goes for odorless as well. Pulling on the
bristles will also damage the brush and the shape, so make sure you dont
pull them when cleaning. If there is already dried acrylic in the brush, it is
best to purchase a new one.
Norma Sproles is an educator and guest artist for OPI.
There are many gel nail salons around where I live, meaning there are many people with gel nails. I do acrylic nails and Im wondering if there is a special removal method to follow for gels because I know they dont soak off like acrylic. I have a lot of people coming to me with their gel nails still on. Do I just thin them down as good as I can and apply the acrylic as usual? Will the acrylic still adhere with that thin layer of gel on? Or do I need to completely get rid of the gel and get to the natural nail to be able to apply the acrylic?
The only removal method for a non-soak-off gel is to le it off.
To answer your next question, we know that most gels will adhere to
acrylic with the right surface texture. I personally have done this many
times. You le the gel as thinly as you can using a 150-grit le, being very
careful not to break through to the nail beneath. The existing gel surface
must be rough for the acrylic to adhere properly, if it is too smooth you take
the chance of the acrylic popping or separating from the gel that is left.
If you have broken through to the natural nail while ling and thinning
down the existing gel, stop immediately. The 150-grit is way too harsh for
the natural nail and will damage your clients nails. Make sure you do good
prep work too. Improper prep is the biggest reason for lifting.
Renee Doran is an educator for OPI.
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76 | NAILS MAGAZINE | OCTOBER 2011
Barefoot by LCN is a light-curing pedicure
resin designed to restore the toenail partially or
completely while providing an attractive result. The
resin has high exibility to adjust to the movements of feet and
toenails and is anti-mycotic to prevent fungal infections. Barefoot
by LCN can be used to match any nail type and provide coverage
on even the most unsightly nails. The resins are available in clear,
pink, opaque, cool pink, natural beige, and pastel.
1. Buff and prepare the nail and wipe with cleaner. Be sure you
have removed the shine.
2. Apply the bonding agent Connex Plus and let air dry for two
minutes.
3. Apply a thin layer of Barefoot Resin and cure in the light for
two minutes. Apply the French smile line with FM Pearl White
or any white (or color) you desire. Cure for two minutes.
4. Apply a thin layer of Barefoot Clear and cure for two minutes.
5. Remove the dispersion layer with a swab and cleaner. Shape
the nail with a hand le or an electric le if needed. Brush
away any dust from ling with a dry swab or dust brush before
applying Pedi Seal.
6. Apply a layer of Wilde-Pedi Seal (or any other LCN sealant) for
a perfect shine. Cure for two minutes.
7. Remove the dispersion layer with a swab and cleaner.
Barefoot by LCN Pedicure
1 2 3 4
5 6 7
demosTECHNIQUE}
For more information, go to www.nailsmag.com/fi fi /21311
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OPI TITANIUM TOOLING Combining beauty, precision, and performance, high-quality OPI Titanium Tooling implements are engineered with superior 420 stainless steel and coated with ultra-hard, corrosion-resistant Titanium for sharper, longer-lasting tools.
CUTICLES NEVER HAD IT SO GOOD!
CHECK OUT OPIS ENTIRE COLLECTION OF NINE COOL TOOLS AND THE GO-ANYWHERE TITANIUM TOOLING WALLET AT www.opi.comFor more information, contact your local OPI distributor. Call 800.341.9999 2011 OPI Products Inc.
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78 | NAILS MAGAZINE | OCTOBER 2011
Angel Love Nails is an organic, protein-
based gel formula that creates lovely looking
enhancements that are healthy for the natural
nail. The Angel Love gel line has a primer that is 80% organic,
a base gel that is 95% organic, and the gels are odorless and
actually promote healthy nail growth, says the company.
The line uses a clear builder, which can have pigmented
powder added to it and mixed to create any type of custom
color shade.
1. Exfoliate and shape the entire nail, then use a cotton-
tipped applicator to cleanse and prime the entire nail.
2. Brush an even amount of Base Gel on the entire nail.
3. Using a 6-watt UV lamp, ash cure the nail, putting it in
the lamp for one second, and then removing it for four
seconds, and then back in. Repeat this two to three times
then leave the nger in the lamp for approximately 30
seconds.
4. Brush an even amount of Base Gel over the entire nail.
With the bottle of Clear Builder Finish, apply a thin line
down the center of the nail, then apply a small amount on
either side of the center line.
5. Turn the nger upside down and use the brush to guide
the gel into a nice and even almond shape. Then turn the
ngernail right side up again and allow the product to self
level.
6. Repeat step three, remembering to ash the nail in the UV
lamp. After ashing, leave the nail in the light for 45 to 60
seconds, then put the lamp in the down position and cure
for four minutes.
Clear Overlay Using Angel
Love Organic Nail System
1 2 3 4
5 6
demosTECHNIQUE}
For more information, go to www.nailsmag.com/fi fi /21312
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AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com//21168
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene
rococo a-go-go
rock the world rock it
emberstone
rock solid
stone cold
800.275.1111 orlybeauty.com
FXMINERAL
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80 | NAILS MAGAZINE | OCTOBER 2011
signature services
Keldara Salon & Spa uses:Keyano Aromatics Pumpkin Spice Mineral Bath, Pumpkin Spice Scrub, and Pumpkin Spice Butter Cream; Footlogix #13 Foot Soak and Callus Off ; PerfectSense Paraffi n hand treat-ment; Gigi Spiced Pumpkin Paraffi n; CND Stickey base coat, OPI Nail Lacquer, and Seche Vite top coat.
1. Soak the clients feet for ve minutes in warm water with Footlogix #13 Foot Soak and a tablespoon of Keyano Aromatics Pumpkin Spice Mineral Bath.
2. Off er the client the signature beverage of cold apple cider or hot chai tea.
3. Spray Footlogix Callus Off on cuticles and calluses and prep the clients toenails.
4. Use a nickel foot le to reduce calluses and rough spots from the bottom and sides of the clients feet.
5. Exfoliate the clients feet and lower legs with Keyano Aromatics Pumpkin Spice Scrub.
6. Apply PerfectSense Paraffi n to the clients hands, then cover them in warm mitts.
7. Massage the clients feet and lower legs with Keyano Pumpkin Spice Butter Cream.
8. Apply Gigi Spiced Pumpkin Paraffi n to the clients feet, then cover with warm booties.
9. After ve to seven minutes, remove paraffi n from the hands and feet.
10. Apply CND Stickey base coat, two coats of OPI Nail Lacquer, then Seche Vite fast-drying top coat.
Pumpkin Pedicure
Keldara Salon & Spa, Dedham, Mass.
7
8
10
TECHNIQUE}
Alternate Names:
Spiced Pumpkin Feet TreatFestive Fall Pedicure
Pump Me Up Pediprice: $80
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Call 800.341.9999 or visit www.opi.com 2011 OPI Products Inc.
Traditional polish removers falling short? New OPI Expert Touch Lacquer Remover provides superior performance without the drying effects of harsh removers. It sweeps away even the darkest shades of nail lacquer, while leaving cuticles soft and smooth, instead of parched and dry looking!
More effective than traditional polish remover
Removes dark nail lacquer shades fast!
Non-drying; leaves skin & cuticles soft and supple
Pleasant, gentle aroma Formulated to meet even the
strictest state regulations
Use with OPI Expert Touch Nail Wipes and Expert Touch Table Towels for lint-free results.
Nail Wipes
TableTowels
Recomm
ended
Produc
t for
Axxium
Soak-O
ff
Gel Lac
quer
Remova
l
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www.nailsmag.com/fifi/21285
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84 | NAILS MAGAZINE | OCTOBER 2011 PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM
Living the Dream
Shelena Robinson has spent 13 of
her 14 years as a nail tech working
with CND. I love being a nail
professional, she says. Ive had opportunities
that many can only dream of and I feel very
blessed to be in this industry. Its exciting,
creative, artistic, and its been a wonderful
career path.
As an educator, Shelena has had the
opportunity to travel the world. Shes also
worked New York Fashion Week for the last
seven years as part of the team responsible for
creating nail styles for the designers. We make
sure the models walk down the runway with
the 10 most beautiful accessories a girl can
have! And shes been able to provide celebrity
services at both the Oscars and the Grammys.
In addition to her many responsibilities as
an education ambassador for CND, the Crooked
River, Ore.-based tech also still works with
clients in the salon when shes home. My core
objective is to help elevate our industry on
every level we have available to us from salon
services, to education, to nail fashion and to
help make this a successful career path for
others, inspiring them to reach for the stars!
For this months cover, we asked Shelena to
create a fun variation of the rain drop technique
shown at CNDs Fashion Fusion event at the
Premiere Show in Orlando. She showed us a
bunch of cool designs, but we especially loved
the contrast of this matte black nail with CNDs
new Shellac Zillionaire.
behind the scenes
Watch our Behind the Scenes video on this technique at www.nailsmag.com/Oct2011CoverVideo.
TECHNIQUE}
CND education ambassador Shelena Robinson (left) ew down from Oregon to do these cool nails for our cover. Shes no stranger to working under pressure. You can usually nd her backstage at Fashion Week in New York or at awards shows in Los Angeles.
.com
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OCTOBER 2011 | NAILS MAGAZINE | 85
1
5
3
7
2
6
4
8
Heres how you
can do these nails:
1. Prepare the nails for product
application using the CND P.R.E.P.
procedure. (You can watch the
P.R.E.P. video spotlight at www.cnd.
com. Just login as a pro to watch.)
2. Apply a thin coat of Shellac UV Base
Coat to ve nails at a time and cure for
10 seconds using the CND UV Lamp.
Repeat on other hand.
3. Apply a thin layer of Shellac UV Color
Coat in Black Pool to ve nails and
cure for two minutes in the CND UV
Lamp. Repeat on other hand.
4. Apply a second layer of Shellac UV
Color Coat in Black Pool to ve ngers
and cure for 2 minutes in the CND UV
Lamp, repeat on other hand.
5. Apply a thin layer of Shellac UV Top
Coat to ve ngers and cure for two
minutes in the CND UV Lamp. Repeat
on other hand.
6. Remove the tacky layer with 99%
isopropyl alcohol and remove the
shine from the top coat using a 180-
grit Boomerang Padded File to create
a matte nish.
7. Apply the center hourglass design in
Shellac UV Color Coat in Zillionaire to
ve ngers. Use a #6 gel oval brush and
isopropyl alcohol to perfect the lines.
Cure for two minutes in the CND UV
Lamp. Repeat on other hand.
8. Seal the design portion of the nail
with a thin coat of Shellac UV Top
Coat and cure for two minutes. (Dont
apply top coat over the matte, or
youll lose the nish.) Repeat on other
hand. Remove the tacky layer using
99% isopropyl alcohol.
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86 | NAILS MAGAZINE | OCTOBER 2011
1. Stick decals onto the nail and apply a thin strip of adhesive tab near the cuticle extending to about
halfway up the nail toward the free edge.
2. Position the vibrating motor at the front of the nail, off of the adhesive tab so it is free to move,
and press the wires into the adhesive tab.
3. Glue the larger blue butter y to the top of the vibrating motor, and glue the small pink butter y
to the red wire.
4. Fasten the small battery onto the cuticle area of the nail, into the adhesive tab to secure it.
5. The pink butter y is light enough that the red wire supports it just above the battery. When it is
pressed down from above, bringing the red wire in
contact with the battery, the vibrating motor acti-
vates and the blue butter y shakes.
Cy Tymony has been creating homemade inven-
tions since childhood, and wrote his rst book,
Sneaky Uses for Everyday Things, in 2003. The
book was a success, and led to Tymony being
featured on CNN Headline News, ABCs Chicago
Morning Show, NPRs Science Friday with Ira
Flatow, and The Chicago Tribune.
He has published eight books in
the Sneaky Uses series. The latest,
which includes this nail demo, is
Super Sneaky Uses for Everyday
Things. For more information, go to
www.sneakyuses.com.
TECHNIQUE}
You can see a video of Cy Tymony making this vibrating nail at www.nailsmag.com/video/vibratingnail.
.comTymony
1
2
3
5
4
Yep, you heard right. Though not a licensed nail tech, Cy
Tymony, author of the new book Super Sneaky Uses for
Everyday Things, has created an innovative way to use
simple, small, and inexpensive electronics to make a fun and interactive
nail art design that really shakes things up.
Here is what youll need:
Full-well nail tip, 1.5-V watch battery, 1.5-V vibrating motor, exible
butter y gure, adhesive tabs, butter y ornament, butter y decals,
and nail glue. (The watch battery and vibrating motor can be found at
local electronic parts stores, and the butter y and adhesive tabs can be
found at craft stores.)
The Vibrating Motor
The vibrating motor has two wires, a blue and red. The red is applied to
the battery with an adhesive tab, and the blue is glued to the small pink
butter y. When the blue wire is pressed down on top of the battery, the
vibrating motor will shake.
A Vibrating Nail?
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www.nailsmag.com/fifi/21260
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