myspace board meeting - group 8
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MySpace Board MeetingMySpace Board Meeting
Alliance with Google’s OpenSocial PlatformAlliance with Google’s OpenSocial Platform
August 8, 2010August 8, 2010
Presented By:Presented By: Matt KostinasMatt Kostinas
Suet LamSuet LamFan LeiFan Lei
Sharon ReppySharon Reppy
MySpace v. FacebookMySpace v. Facebook
MySpace - Lacking Sufficient PlatformMySpace - Lacking Sufficient Platform• Decline in GrowthDecline in Growth• Less Site TrafficLess Site Traffic
Facebook - Leading Social Networking PlatformFacebook - Leading Social Networking Platform• Developers Can Offer Own Program Used Within the Facebook Developers Can Offer Own Program Used Within the Facebook
EnvironmentEnvironment
Facebook Leading Social Network Facebook Leading Social Network Platform Performance Platform Performance
Facebook Statistics:Facebook Statistics:
At Launch of PlatformAt Launch of Platform• 65 Developers65 Developers• 85 Applications85 Applications
Facebook Leading Social Network Facebook Leading Social Network Platform Performance Platform Performance
Facebook Statistics:Facebook Statistics:
One Month InOne Month In • 800 More Applications Released800 More Applications Released
– Membership Benefit from More Membership Benefit from More ChoicesChoices
Increased game choiceIncreased game choiceMore photo sharingMore photo sharingSong/Music rankingSong/Music rankingAll from Facebook siteAll from Facebook site
• 3 Million MORE Users3 Million MORE Users• 15% Increase in Memberships15% Increase in Memberships
Facebook Leading Social Network Facebook Leading Social Network Platform PerformancePlatform Performance
Facebook Statistics: Facebook Statistics:
10 Weeks In 10 Weeks In • 2,500 More Applications2,500 More Applications
Apps to have pictures and videos from other sitesApps to have pictures and videos from other sites Apps to expresses social affectionsApps to expresses social affections Apps interactive gamesApps interactive games Apps to help recruit friends to contribute/donate moneyApps to help recruit friends to contribute/donate money
• This Created 139 Million DownloadsThis Created 139 Million Downloads
MySpace’s GoalsMySpace’s Goals
1. Attract More Developers1. Attract More Developers
2. Produce More Applications2. Produce More Applications
3. Bring In More Members3. Bring In More Members
Platform OptionsPlatform Options
2 Options2 Options• Build our own proprietary platform Build our own proprietary platform
in-housein-house Pros-Control over platformPros-Control over platform Cons-Greater cost in labor and Cons-Greater cost in labor and
hardware, time consuminghardware, time consuming
• Unite with Google’s OpenSocial Unite with Google’s OpenSocial PlatformPlatform Pros-Cost effective, timely Pros-Cost effective, timely
implementationimplementation Cons-Lack of control Cons-Lack of control
Benefits of OpenSocialBenefits of OpenSocial
Broader Appeal to DevelopersBroader Appeal to Developers Less Application modificationsLess Application modifications Large multi-site pool achieves greater market Large multi-site pool achieves greater market
presencepresence Strategic advantage for developers in monetary and Strategic advantage for developers in monetary and
utility costs. utility costs.
Benefits of OpenSocialBenefits of OpenSocial
More applications availableMore applications available
Better social experience and as a result Better social experience and as a result increasing membershipincreasing membership
The EndThe End
Thank you for your time Thank you for your time and consideration.and consideration.
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