myshopi: the story of a successful app - mobile forum 2014

Contact : Philippe Van Ophem – philippe@myshopi.com - +32(496)16.12.70www.myShopi.be

Technology evolution

80’s 90’s 2000 2010

myShopi : from an APP to the paper…

September 2009 : feasibility analysis of 3 entrepreneurial projects April 2010 : decision to create a smartphone app development company August 2010 : Agilys created March 2011 : myShopi APP on the App Store …

80 % of the consumers build a shopping list

Consumers visit an average of 4,7 retailers (*)

Consumers want to centralise their shopping lists

Retailers & brands are looking for new media

myShopi : the answer to several needs

(*) Source : GFK Available on

myShopi : from an APP to the paper…

September 2009 : feasibility analysis of 3 entrepreneurial projects April 2010 : decision to create a smartphone app development company August 2010 : Agilys created March 2011 : myShopi APP on the App Store February 2012 : first digital promotions in myShopi (start of business model) March 2012 : capital increase of 550.000 € November 2012 : myShopi on the WEB January 2013 : myShopi on TV December 2013 : Belgische Distributiedienst buys Agilys April 2014 : myShopi relaunch – myShopi also on PAPER

Multichannel activation platform

Consumer brand of BD

Cross-media communication

Why is myShopi a successful app ?

Answer to a specific need Useful Recurring usage Userfriendly Fun

LISTEN to your users … and MARKET your app !!!

Contact : Philippe Van Ophem – philippe@myshopi.com - +32(496)16.12.70www.myShopi.be