myntra india's largest online fashion store
Post on 14-Aug-2015
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BEGINNING … Started: February 2007. Indian online shopping retailer of fashion
and casual lifestyle products. Established by Mukesh Bansal, Ashutosh
Lawania, and Vineet Saxena. Headquarters in Bangalore. On 22 May 2014 Flipkart acquired
Myntra for around $300Mn.
RECEIPT GENERATION Order No : OD126547826 This contains all the information i.e.
product code, date of purchase , reference no, delivery area code.
Helpful in easy tracking of orders.
SERVICES• More than 80-100 brands• User Friendly Website• Designs from the latest season• Brand Exposition • 24-hour call center• Dedicated warehouses in Bangalore
MARKET SHARE
26.8%
5.1%
4.2%63.9%
Market Share of e-commerce websites in India(2013)
FlipkartMyntraJabongOthers
SWOT ANALYSIS• Strong funding• Delivery And Support• Variety of products• Innovative Services
Strength
• Lack Of Infrastructure• Inter State Movement of Products• In-house logistics
Weakness• Market Segment• Growth in Internet Traffic• New technologies• Change in Mindset of the youth
Opportunity• Competition in the market• Successful competitors• Consumer Mindset• Government regulation• Product Retailers
Threat
UNION BUDGET 2014 Manufacturing units will be allowed to sell
through e-commerce platforms without any additional approval.
FDI in manufacturing sector. More internet penetration and connection in
the rural areas. Increase in logistics because of increase in
railway freight and decrease in excise duties on shoes, apparel etc.
Increase in service tax on online advertising will impact the sector.
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