multichannel strategies in the cruise sector • sebastian mañana, partner axis corporate

How to influence your clientsthrough a multichannel strategy

Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head

@axiscorporate

Cruises Summit 2013

How to influence your clientsthrough a multichannel strategy

Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head

@axiscorporate

Learn and influence

Traveler profile is the key factor

Be present!

Learn and influence

Be present!

Learn and influence

Be present!

Learn and influence

Be present!

Learn and influence

Be present!

Learn and influence

Agile, secure and aligned

Customer Experience

Communication channel

Customer Experience

Small details count!

Customer Experience

A mistake is an opportunity

Customer Experience

Use technology to sell more

Continue learning

Up-selling and Cross-selling

Continue learning

Keep in contact with customers

Customer engagement

Loyalty Program

Customer engagement

You are around the world

Customer engagement

Customer influence cycle

Be present

Have a good reputation

Influence on the process

of choice

Continue learning

Offer great Customer

Experience

Get customer engagement

An engaged customer

means new clients

Learn from your clients

THANK YOU!

Axis Corporate provides professional management-consulting services focused on driving transformation that helps companies achieve flexibility and excellence in their business, whether in local or international markets.

www.axiscorporate.com

Sebastián MañanaPartner

smanana@axiscorporate.comTel. 902 547 444

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