mtv serves uptasty competition series snack-off in …...mtv serves uptasty competition series...

MTV SERVES UPTASTY COMPETITION SERIES SNACK-OFF INASIA

Tweet it: .@MTVAsia serves up tasty competition series @MTVSnackOff in #Asia from30 Jul!

SINGAPORE, 13 JULY 2015 – MTV expands its foray into the cooking show genre! Tastycompetition series Snack-Off is the latest cooking offering from the belly of mastermind RobDyrdek (MTV’s Ridiculousness). The food-themed show with an MTV spin for young peoplewill premiere on MTV in Asia on Thursday, 30 July at 9pm (WIB), 10pm (SG), and 11pm(MY), Monday, 3 August at 12pm (PH), and Saturday, 29 August at 10pm (TH) . Hosted byEddie Huang with judges consisting of supermodel and food fanatic Chrissy Teigen, comedianYassir Lester and master chef Jason Quinn, this new hilarious series will bring food andlaughter to MTV’s audiences. Amateur chefs battle it out using creativity in the kitchen totransform everyday munchies into full-fledged meals.

In each half hour episode, Huang brings his snack-expertise to help guide contestants througha series of unique challenges which range from making an entrée using potato chips as the"Mystery Munchie" to creating a gourmet dessert using jelly beans. The judges then taste,

debate and determine the amateur chefs' fates. The contestants are all vying for a cash prize,their recipe in the "Snack-Off" cookbook, and the coveted golden spork necklace! The showpromises to leave fans hungry for more. Click here for a sneak peek.

Huang is widely known as the chef and owner of the popular restaurant Baohaus in New YorkCity's East Village – an advocate for the young and cultured as well as experienced foodiesalike. He is also a writer, speaker and producer and his memoir and first book, Fresh Off TheBoat released by publisher Spiegel and Grau, a division of Random House became a NewYork Times Bestseller in its first week.

Following May’s premiere of Brothers Green: EATS! , Snack-Off is the second food-themedshow MTV is airing in Asia. In a U.S. study, nearly 50% of millennials call themselves“foodies”* and a separate U.S. study found that millennials also crave heightened eatingexperiences with intense flavours and extreme textures**. These are reflected in the show’susage of snacks and random ingredients such as crispy, deep-fried bacon, sweet, sugar-glazed donuts and sticky peanut butter to come up with creative and delicious recipes.

New episodes of the latest season of Ridiculousness also premiere on MTV on Tuesday, 25August at 9pm (WIB), 10pm (SG), and 11pm (MY), Friday, 28 August at 12am (PH), andThursday, 22 October at 11pm (TH).

To learn more about Snack-Off, please visit the show page on MTVAsia.com. Recipes will beposted up on the show page following the premiere of each new episode.

Snack-Off is produced by Super Jacket, Inc. for MTV with Rob Dyrdek and Shane Nickersonserving as Executive Producers. Todd Garner of Broken Road Productions is ExecutiveProducer. Geoff Bunch and Kip Madsen are Co-Executive Producers. Lauren Dolgen, JessicaZalkind, Kristina Edwards, Michelle Klepper and Margaret Goodman serve as Executives inCharge for MTV.

To embed the sneak peek video, use the following source code:

<iframe src="http://media.mtvnservices.com/embed/mgid:hcx:content:mtvasia.com:88cee4d4-d2ce-4b64-9613-c5080a68ec4b" width="512" height="288" frameborder="0"></iframe>

Sources:

*(2013). ”BBDO Atlanta's Millennial Study.” BBDO Atlanta.http://www.bbdoatl.com/millennialsandfood/

**Lukovitz, Karlene. (2009, January). “Figuring Out Gen Y’s Eclectic EatingPreferences.”MediaPost. http://www.mediapost.com/publications/article/98919/.

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About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than ahalf-billion households, MTV is the cultural home of the millennial generation, music fans andartists, and a pioneer in creating innovative programming for young people. MTV reflects andcreates pop culture with its award-winning content built around compelling storytelling, musicdiscovery and activism across TV, online and mobile. Outside of the United States, MTV is partof Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one ofthe world’s leading creators of programming and content across all media platforms. For moreinformation about MTV in Asia, visit www.mtvasia.com.

Media Contact

Loh Bi Feng

Viacom International Media Networks

Senior Executive, Communications, Asia

t: +65 6420 7154 m: +65 9002 9607

e: loh.bifeng@vimn.com

Twitter: @VIMNAsia_PR