mpublishing: bringing a new dimension to print-02

Making a Media Portfolio Digitalg gJuan Lopez-Valcarcel / @jlopezvalcarcel

Director Digital Products, Pearsong ,

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A traditional media portfolio

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A digital portfolio

Education TechnologyDigital Publishing

Business Information

My Labs 6 M6 M users

eCollege 3.5 M 3.5 M users

Powerschool 8.5 M8.5 M students

SuccessNet 4.4 M4.4 M students

Online testing 9.3 M 9.3 M tests

Poptropica 300 M300 M avatars

ePen 206 M206 M scores

Fronter 112 M112 M log-ins

Di i l R US $2 7B 4

Digital Revenues: US $2.7B (in 2009)

7 i i di it l t d 7 surprising digital trends from the industry previously known as print publishingy p y p p g

1. eBooks are finally here

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9.5%

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Source: Association of American Publishers (AAP) Nov 2010

Books

Paper This is not the end of…

ReadingReading

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This is an opportunity (or a challenge)for:

New devices

for:

New devices

New content experiences

New business models

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2. Enhanced eBooks are emergingoo g g

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3. Apps are a short term fixpp o

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Transforming Children Storytellingo g o y g

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Reimagining travel guides

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4 Multiplatform is the future4. Multiplatform is the future

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Multiplatform textbooks

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5. Education is going digital

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Device pilots - VirginiaDevice pilots - Virginia

eText on iPad Test PrepLearning Games

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Courseware for teachers

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6. New business models are emergingg g

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Technical books rental

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7. Keep it fun! Learning by playing p g y p y g

10M i it 10M visitors per month

300M avatars

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1) eBooks

2) Enhanced eBooks

3) A3) Apps

4) Multiplatform

5) Digital Education

6) N B i M d l6) New Business Models

7) Learning by playing

7 key trends for digital publishers

There is no OLD Media vs. NEW Media

Th i th BUSINESS f DIGITAL M diThere is the BUSINESS of DIGITAL Media23

Thank You!

Juan LopezValcarcel@PearsonJuan.LopezValcarcel@Pearson.comcom

@jlopezvalcarcel

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