Making a Media Portfolio Digitalg gJuan Lopez-Valcarcel / @jlopezvalcarcel

Director Digital Products, Pearsong ,

2

A traditional media portfolio

3

A digital portfolio

Education TechnologyDigital Publishing

Business Information

My Labs 6 M6 M users

eCollege 3.5 M 3.5 M users

Powerschool 8.5 M8.5 M students

SuccessNet 4.4 M4.4 M students

Online testing 9.3 M 9.3 M tests

Poptropica 300 M300 M avatars

ePen 206 M206 M scores

Fronter 112 M112 M log-ins

Di i l R US $2 7B 4

Digital Revenues: US $2.7B (in 2009)

7 i i di it l t d 7 surprising digital trends from the industry previously known as print publishingy p y p p g

1. eBooks are finally here

6

9.5%

7

Source: Association of American Publishers (AAP) Nov 2010

Books

Paper This is not the end of…

ReadingReading

8

This is an opportunity (or a challenge)for:

New devices

for:

New devices

New content experiences

New business models

9

2. Enhanced eBooks are emergingoo g g

10

3. Apps are a short term fixpp o

11

Transforming Children Storytellingo g o y g

12

Reimagining travel guides

13

4 Multiplatform is the future4. Multiplatform is the future

14

Multiplatform textbooks

15

5. Education is going digital

16

Device pilots - VirginiaDevice pilots - Virginia

eText on iPad Test PrepLearning Games

17

Courseware for teachers

18

6. New business models are emergingg g

19

Technical books rental

20

7. Keep it fun! Learning by playing p g y p y g

10M i it 10M visitors per month

300M avatars

21

1) eBooks

2) Enhanced eBooks

3) A3) Apps

4) Multiplatform

5) Digital Education

6) N B i M d l6) New Business Models

7) Learning by playing

7 key trends for digital publishers

There is no OLD Media vs. NEW Media

Th i th BUSINESS f DIGITAL M diThere is the BUSINESS of DIGITAL Media23

Thank You!

Juan LopezValcarcel@PearsonJuan.LopezValcarcel@Pearson.comcom

@jlopezvalcarcel

24