moving from software products to wordpress services

Moving from software products to

WordPress services@mariusvetricimarius@wpriders.com

Marius VetriciFounder @ WPRiders Agency

How to Launch a Product Success

Story?

Product Building

1.Can be incredibly boring2.Is very risky

Product Building1.Is very instructive and profound2.Learn to build software the right way3.Learn to provide support4.Learn to be organized, to do things right

Entrepreneurial Background 2003-2016

2004 - 2007ASP.NET Date/Time Picker Control

2005 - 2007ASP.NET Menu Control

2003 - 2013Inventory Management and POS

2006 - 2013Document Management and

Workflows

2014 - present dayBusiness Focused

WordPress Development Agency

Things I’m doing differently in 2016

Sacrifice to get Focused1. Features2. Verticals

Focus without Sacrifice is Destructive

Product-Market fit

1. Talk to clients proactively2. Secure Traction alongside

product development

Set and track KPIs1. Choose your KPIs for Traction2. Set targets3. Track and monitor them4. If targets are not hit repeatedly5. Fail fast

Go Open SourceAccess to• Free technology• Free source code• Free know how• A keen sense of contribution to a higher purpose

Tools we use for WordPress Development

Services

Manage commitments

Tools we use for WordPress Development

Services

Time tracking and planning:• Harvest - see where time goes• Harvest Forecast - plan

workload

Tools we use for WordPress Development

Services

Healthy financial principles:1. Live on Last Month’s Income2. Give Every Dollar a Job3. Save For a Rainy Day4. Roll with the Punches

Next step for us:Productized Service

A productized service offers a specialized "done for you"

solution with a compelling value proposition, packaged at a set

price and scope.— Brian Casel https://casjam.com/productize/

Our future plansGoal = recurring

revenues1.Productized WordPress tickets fixing2.Ongoing maintenance plans3.Ongoing WordPress retainer

development4.Technology dedicated landing pages

(eg: WooCommerce, BuddyPress, WooSubscriptions, LearnDash, WooBookings, Sensei, EDD, GravityForms, etc.)

ResourcesTraction Book -https://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609

Managing Corporate Lifecycles vol 1 & 2https://www.amazon.com/Managing-Corporate-Lifecycles-Organizations-Grow-ebook/dp/B009TIGWSI/ref=sr_1_2?s=books&ie=UTF8&qid=1475705598&sr=1-2&keywords=corporate+lifecycles

You Need a Budget - http://classic.youneedabudget.com/support/article/rule-four-live-on-last-months-income

Productized Serviceshttps://casjam.com/productize/

Startup Failure Rate

http://tech.co/startup-failure-rates-industry-2016-01

The Problem With Focus

https://youtu.be/_CVfNpg8TrI

Services vs ProductsProviding Services Building Products

Fun Variable all the timeHigh in the 1st yearMedium 2nd year

Very low after that

Profitability Medium-High Very high(if you make it)

Workload With spikes Very highRecurring revenues Medium-Yes

for Productized ServicesVery high

(after break even)

Mistakes are Low impact(generally) Very high impact

Need for Marketing Medium Very high and constant

Risk of failure Medium-low Very high

Thank you

@mariusvetricimarius@wpriders.com

Marius VetriciFounder @ WPRiders Agency

Any questions? :

)

@mariusvetricimarius@wpriders.com

Marius VetriciFounder @ WPRiders Agency