movement from consumerism to activism nick gonios

The movement fromConsumerism to Activism

Nick GoniosChief Operating Officer

3eep

AIMIAThe future of the Consumer

20th August 2008

Consumerism is the equating of

personal happiness with the purchasing of material

possessions and consumption.

http://en.wikipedia.org/wiki/Consumerism

Quick reflection on Consumerism

Mail Order Catalogs 2008

Depicts 115,000 mail order catalogs,the number mailed in the U.S. Every

minute.

Chris Jordan photographeron consumerism

Cell phones #2, Atlanta 2005Chris Jordan photographer

on consumerism

Search YouTube: Chris Jordan Picturing excess

Today’s consumer...

celebrating

mass media

So, are we in a state of

transformation from consumers...

...to participants?

Nike & Advertising

“We’re not in the business of keeping

the media companies alive.” Trevor Edwards, Nike’s

corporate vice president for global brand and category

management

“We’re in the business of

connecting with consumers.”

DIY Product

Design &Production

Towards Activism

“children are amission NOT a market”

Nicholas NegroponteTED 2007

Will we ever achieve

community activism?

Time will tell Nick Gonios

nick@3eep.com

twitter/ skype: nickgoniosmobile: 0416 239 111