monetisation iot through true life cases
Post on 12-Feb-2017
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INTERNET OF THINGS
Monetisation IoT through true life cases
Bruno Mommens
Definition
The Internet of Things is the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.
Sensors get more and more compact, sophisticated
with integrated logic.
µprocessors get cheap & powerful. Fast
prototyping.
IoT platforms are installed by all major players
Azure by Microsoft,HCP by SAP, AWS by Amazon GCP by
Google, HP IoT Platform, …
Connectivity
Wifi, BlueTooth, 3G/4G(+)/(5G), GPRS, Lora, Sigfox, Nb-
IoT
High level of standardization
High computing power and storage
High level of standardization
High computing power and storage
User Experience
In addition we notice…
Disruptive decade
Disruptive decade
Vision - ÜbereCommerce vs
Retail shopping
Vision - Über
Blockbuster ignores streaming
2008: 1 App2015: 80 million reservations
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
Customer
Monetization model
How to monetize?
Philips Hue App IFTT
How to monetize?
Google Nest App Increased product range Data
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
How to monetize?
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
Service Revenue
How to monetize?
How to monetize?
Google Nest Data
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
Service Revenue
DataRevenue
How to monetize?
Google Nest Data
How to monetize?
Collaborative
Transactional
Basic AdvancedComplexity of IoT monetization model
Relationship with
CustomerHardware Premium
Service Revenue
DataRevenue
EcosystemBuilding
Pay-For-Results
Subscriptions
Pay-as-you-go orNew business model. e.g. Samsung, Panasonic
Pay-as-you-go pay-per-m³ compressed air
Hamburg PortIoT – SAP connected logisticsConnecting the unconnected…
Endless re-combinations through Big Data and analytics
Endless re-combinations through Big Data and analytics
Endless re-combinations through Big Data and analytics
Endless re-combinations through Big Data and analytics
Endless re-combinations through Big Data and analytics
Endless re-combinations through Big Data and analytics
Process visualization and optimizationSmart energy
Process visualization and optimization
BeaconsHeatmaps
Smart Warehouse
DronesStock validation
Tracking & tracingof Assets via LoRa/Sigfox
Cold Chain on transport
Finally….
Design Thinking work shops
Q&A
Q&A
Bruno MommensKapel ter Bede 868500 Kortrijk+32/473/36.15.20Bruno.mommens@delawareconsulting.com
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