mon 5 watts - bastion group

There have been 2 real life millionaires made on

Second Life

100 billion click throughs per day

In April, 11 million people joined Twitter

More text messages sent last week than in all of 2006

More text messages are sent every day than there are people on

the planet

3 billion Google searches per month

8 terabytes of digital traffic per second

1 million instant messages per second

2 million emails per second

Internet content doubles every 2 years – By 2011 every 72 hours

Result?

Not just Gen Y’s

Expect nothing but the best, zero tolerance

Breeding digital natives

Can access any information quickly and easily

and if we don’t like it will move on just as fast.

Niche attitude

Want to spend time in useful and meaningful ways

no matter where we are.

Less interested in stature and hierarchy

Less loyal to brands and workplaces, unless emotionally

connected

How has news media

changed?

Transparency

Immediacy

44 Million views

on YouTube

82 Countries

They stand for

something.

They show their

beliefs.

What are you going to BE?

What is your belief?

www.bastionbrands.com.au