mom study 2013: online safety
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Mom Study 2013 Online Safety
11.26.13
Who was Involved?
The “Mom Study 2013” is based on qualitative and quantitative research and was conducted with more than 900 momSpotters® throughout the United States during the month of March of 2013. This report is available for download at www.buzzmg.com/reports.
Composed based on data from 01.01.2013 – 03.08.2013
943 Participants 7,000 Panelists
100% Female
Survey fielded online
Ages 21-55 21-30 13% 31-39 33% 40-49 42% 50-55 12%
Mom Study 2013: Online Safety
Location CA 10%
TX 4%
NY 12%
FL 4%
IL 12%
PA 7%
OH 4%
GA 6% MI
5%
NC 4%
NJ 5%
Rest of the USA 27%
Mom Study 2013: Online Safety
Community
City 35%
Suburbs 53%
Rural 12%
Mom Study 2013: Online Safety
Ethnicity African American
14% Asian American
4%
Caucasian 70%
Hispanic 10%
Mixed 2%
Mom Study 2013: Online Safety
Marital Status
Single 9%
DaSng 1% In a
relaSonship 12%
Married 69%
Divorced 9%
Mom Study 2013: Online Safety
Education
High school Diploma 31%
Associates Degree 20%
Bachelors Degree 36%
Masters Degree 12%
Doctorate 1%
Mom Study 2013: Online Safety
Employment
employed full-‐Sme
employed part-‐Sme
unemployed employed part-‐Sme from home
employed full-‐Sme
from home
a fullSme homemaker
50%
16%
4% 4% 2%
24%
Mom Study 2013: Online Safety
Household Income
Less than $8,000
$8,000 -‐ $33,000
$33,000-‐ $82,000
$82,000 -‐ $170,000
$170,000 -‐ $370,000
More than $370,000
I don't want to specify
1%
15%
45%
30%
5% 1% 3%
Mom Study 2013: Online Safety
Number of Children
One Two Three Four Five Six
25%
37%
22%
9%
3% 3%
Mom Study 2013: Online Safety
Infant: 0-‐12 Months
Toddler: 1-‐2 yrs
Child: 3-‐7 Tween:8-‐12 Teen:13-‐19 Young Adults: 20-‐30
11%
23%
54% 57%
43%
21%
Age of Children
Mom Study 2013: Online Safety
Children’s Residence
With me full Sme With me the majority of the
Sme
With me part of the Sme
Outside of my home,
independently
90%
4% 2% 4%
Mom Study 2013: Online Safety
Does your child have a laptop or television in their
bedroom?
Laptop Television
Mom Study 2013: Online Safety
Yes 59%
No 41%
Yes 45%
No 55%
My child belongs to:
Mom Study 2013: Online Safety
No social networks 1-‐2 social networks More than 3 social networks
43% 49%
8%
Do you monitor your child’s online activity?
Mom Study 2013: Online Safety
Yes No
75%
25%
I talk to my kids about online safety every ____:
Mom Study 2013: Online Safety
Day Week Month Never -‐ they're too young
I don't talk to my children about online
safety
20%
34%
24%
11% 12%
I began talking to my kids about online safety when they were____ :
Mom Study 2013: Online Safety
Younger than 6 years old
6-‐9 years old 9-‐12 years old Older than 12
27%
41%
22%
10%
I see the biggest risk for my kids online as___:
Mom Study 2013: Online Safety
Predators Cyberbullies Inappropriate content
54%
13%
33%
Do you feel that you are able to protect your kids online?
Mom Study 2013: Online Safety
Yes No
69%
31%
I use parental controls for my child’s____:
Mom Study 2013: Online Safety
Computer Cell phone Tablet device E-‐reader TV
76%
38% 31%
12%
54%
Key Findings Moms are split on many issues but agree on one important thing monitoring their child’s online activity(75%). According to Moms, 59% of their kids have a television in their room, and 45% have a laptop in their room. They also reported that 57% of their kids use social media.
Moms are proactive about protecting their children online as 78% stated they talk to their kids at least once a month. Some Moms are talking to their kids about online safety weekly(34%) and others daily(20%). They usually start talking to kids between ages six and nine(41%), but some(27%) start before age six.
Moms see predators (54%) as the biggest risks to their kids online even more so than inappropriate content(33%) and cyber-bullies (13%). Nevertheless, 69% of Moms feel that they can protect their kids online.
Mom Study 2013: Online Safety
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