module 1 a media word lesson 1

WELCOME TO FOUNDATION

MEDIA

What will we learn during this course?

Half Term Topic

A Media World

Autumn 2 l

Spring 1 l

Spring 2 l

Summer 1 j

Autumn 1

Summer 2 C

8 KEY SKILLS

1. Analysis A

2. Language L

3. Conventions C

4. Audience AU

5. Research and Planning RP

6. Product PT

7. Presentation PR

8. Evaluation E

1. Analysis Selecting important information and writing about what things mean in detail.

8. Evaluation Writing about the strengths and weaknesses of your design.

2. Language Using the Media keywords you learn in lessons to make you sound like an expert.

3. Conventions Identifying the typical features you see and hear in any Media product.

4. Audience Talking about people using gender, age and class describing what appeals to them.

5. Research and planning Finding out about existing products and designing before making.

6. Product Making your design into a professional looking product using different technology.

7. Presentation How neatly, skilfully and realistic your design has been made.

Strengths and Achievements

Improvements and

Target questions

Level or Grade

Use the Media Assessment Guide to check your marking codes

My Media Assessment Feedback

How do I use my assessment codes to check my level or grade?

Your teacher has given you 3 Strengths and Achievement codes.

The number that appears the most indicates your level or grade.

Foundation Media

7Level 78Level 69Level 510Level 43 Level 3

Foundation Media

7Level 78Level 69Level 510Level 43 Level 3

GCSE Media

7Grade A8Grade B9Grade C10Grade D3 Grade E

GCSE Media

7Grade A8Grade B9Grade C10Grade D3 Grade E

AS/A2 Media

7Grade A8Grade B9Grade C10Grade D3 Grade E

AS/A2 Media

7Grade A8Grade B9Grade C10Grade D3 Grade E

FOUNDATIONMEDIA

TOPIC 1 A MEDIA WORLD

An introduction to the world of Media

What will we learn during this module?

Half Term Topic

Conventions

Lesson 2 Genre

Lesson 3 Language

Lesson 4 Target Audience

Lesson 6 Product

Lesson 1

Lesson 7 Textual Analysis

Lesson 5 Research and Planning

FOUNDATION MEDIA

TOPIC 1 A MEDIA WORLD

Keywords

ConventionVisualAudio

Lesson 1 Conventions

Learning Objectives

To identify conventions and explore how they are used in a range of Media texts.

Success Criteria

Create a piece of writing where a variety of visual and audio conventions have been identified always using their professional names.

SUCCESS CRITERIA

(Level 7)

A convincing analysis that explains the explicit and implicit meanings behind what we see or hear in great detail. Effective Media language explains meanings or describes conventions and is used with complete accuracy. A variety of visual and audio conventions

have been identified always using their professional names.

(Level 6)

A quality analysis that explains the explicit meanings behind what we see or hear in detail. Confident Media language explains meanings or describes conventions and is used with accuracy. Several visual and audio conventions have been identified mainly using their

professional names.

(Level 5)

A solid analysis that explains some of the meanings behind what we see or hear. Solid Media language attempts to explain meaning or describe conventions and is used with some accuracy. Some visual or audio conventions have been identified occasionally using their

professional names.

(Level 4)

A basic analysis that attempts to describe the meaning behind what we see or hear. Basic Media language attempts to describe meaning. A few visual or audio conventions have been named in some way.

(Level 3)

A description rather than an analysis that names what we see or hear. Limited Media language is included in some way. A visual or audio convention has been named.

In today’s lesson you will be marked on 3 key skills: 

ANALYSIS LANGUAGE CONVENTIONS

Today’s key skills

• Describing the meaning of a convention

• Naming both visual and audio conventions

• Using the professional names of conventions

Lesson 1 Conventions

A Media convention is something you always typically see or hear.

Starter Activity

Visual conventions are things you always see

Audio conventions are things you always hear.

Re-create the 3 information boxes above in your student workbook using shapes, images and text.

Activity One

A visual convention is something you always typically see in either moving image such as a film trailer or a motif like a poster.

Visual Conventions

Place the poster into the middle of your next workbook page, using text boxes and arrows to

label the conventions you see.

Extension…why are these conventions important?

Find a film poster of your choice and look at the following visual conventions.

Activity Two

FILM TITLE RELEASE DATE TAGLINE ACTOR IMAGEEVENTS CREDITSLOGO ACTORS NAMES

Look at a partner’s work…

Compare your answers and give advice by think about...

What is missing?What could you add?

Mini Plenary

An audio convention is something you always typically hear in moving image such as a film trailer, music video or television advert.

Audio Conventions

Find three images from the film trailer and place them at the top of your next workbook page. Then create 3 text boxes to write in.

Can you describe what each of these 3 things are?

Extension…why are these conventions important?

Watch this film trailer and listen to these audio conventions.

Activity Three

MUSIC TRACKDIALOGUE or SPEECH

SPECIAL EFFECTS

Plenary

Using a whiteboard and pen…write down each convention and explain what you have discovered about it during today’s lesson.

Activity Four

Select one visual convention and one audio convention you want to share with the class.