mobilno oglašavanje
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mobilno oglašavanjeMobile Monday Serbia #005
Monday, December 5, 11
Monday, December 5, 11
vs
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0
1.25
2.5
3.75
5
2010 2011 2012 2013 2014 2015
4.4
3.38
2.53
1.8
1.230.74
mobilno oglašavanje u SAD (milijarde $)
izvor: eMarketer
Monday, December 5, 11
2010: 1,6 milijardi $
2011: 3,3 milijardi $
2015: 20,6 milijardi $
mobilno oglašavanje u svetu
izvor: Gartner
Monday, December 5, 11
engagement conversion
Šta je oglašavanje?
Monday, December 5, 11
Šta je rich media?
rich media engagement
Monday, December 5, 11
rich media do sad
Monday, December 5, 11
Bye, bye, Flash
Monday, December 5, 11
rich media sad
Monday, December 5, 11
ekosistem
Monday, December 5, 11
Celtra i AdCreator™
"samouslužno"mobilno oglašavanje
WYSIWYG izradaHTML5 oglasaza iOS i Android
integracija sa oglašivačkim mrežama
analiza interakcije korisnika sa oglasom
Monday, December 5, 11
formati
Monday, December 5, 11
primeri
Monday, December 5, 11
celtra.com/gallery m.httpool.com
više primera na:
Monday, December 5, 11
Srbija?
Monday, December 5, 11
Internet u Srbiji
izvor: ITU
4 miliona
Monday, December 5, 11
Pametni telefoni u Srbiji
1 milionizvor: Danas
Monday, December 5, 11
ciljna publika
Monday, December 5, 11
Хвала
@CeltraMobile @rodpetrovic jobs@celtra.com
Monday, December 5, 11
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