mobilising an army of sports volunteers turning potential into legacy manchester, 10 september 2014...

Mobilising an army of sports volunteers

Turning Potential Into LegacyManchester, 10 September 2014

Gethyn WilliamsHead of Partnerships

joininuk.org

Who we are

National campaign

Local focusInspiration

Join In harnesses the spirit of London 2012, putting more volunteers into community sport and helping to

create healthier and happier communities

joininuk.org

What we do

The power of sport, at the heart of communities

7/10 sports clubs need more volunteers

Working in partnerships with NGBs, CSPs and

others in sport

Volunteering to boost happiness, wellbeing and to

get people active

Clubs are amazing local assets - made viable by volunteers

joininuk.org

How we do it

Digital engagement

On the ground in local communitiesDirect mail

(eCRM)

Social media

Be Inspired

Recruiters of major event volunteers

Promoting clubs

Local Leaders – local sports ambassadors inspired by the Games Makers

Commercial partners help spread the word

Digital alone is not enough

Film and digital content

Our assets

The official volunteering legacy charity from London 2012.

Puts more volunteers into community sport.

Evolved from LOCOG.

A charitable trust, UK wide.

Eddie Izzard - patron.

‘Home of the Games Makers’ / Local Leaders

Where sport meets community.

Major events and grass roots community sport.

We deliver campaigns that inspire people to participate and volunteer in community sport.

100,000 volunteers p.a.

CAMPAIGNS

Film & DigitalEvent-based models

National Broadcasters

Film

Digital

Event-based

joininuk.org

This summer ITV and Join In will put 100,000 volunteers into community sport.

National Broadcasters

National Broadcasters

joininuk.org

Local Leaders: aims

• Create a London 2012 volunteering legacy

• Build on the success of the London 2012 volunteers and the Sport Maker database

• Work with CSPs to achieve objectives locally

• Get more people active in target communities

• Attract new and different volunteers from all demographics

• Create a new movement for volunteering in community sport

• Add value by doing things differently, not duplicate what already exists

joininuk.org

Previous volunteering

Have you volunteered before? 94% yes, 6% no

Did you volunteer at London 2012? 80% yes, 20% no

joininuk.org

Gender balance

joininuk.org

Age range

joininuk.org

Motivations as Local Leaders

joininuk.org

Supporting the local community / being involved in local community Getting my local area participating / involved in sport Bringing volunteers to clubs / supporting clubsBeing active and meeting new people

Networking / meeting other volunteers

Make a difference Just being involved with Join In / legacy

Helping young people in community / take up sport Learning new skills Socialising

Motivations as Local Leaders

joininuk.org

In partnership with others

joininuk.org

Contact

Gethyn WilliamsHead of Partnerships

Gethyn.Williams@joininuk.org @gethynwilliams