mobilevaani campaign process

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

I N F O R M AT I O N , C O M M U N I T Y M O B I L I Z AT I O N , AN D

AC C O U N TAB I L I T Y C AM PA I G N S O N G O O N J

J AN U ARY 2 0 1 3

GOONJ- A Social Media Network for the Bottom

of the Pyramid -

V O I C E O F T H E V I L L AG E

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

Network of community media stations in rural and suburban

India

Mobile radio

Interactive radio over phone technology pioneered by Gram Vaani

Jharkhand Mobile Radio: Over 2000 calls per day, 20000+ callers

Community radio

Gram Vaani’s GRINS automation system enhances community

engagement over FM community radio

UP, MP, Uttarakhand, Haryana, AP, Maharashtra, Gujarat, Rajasthan

Community video

Public screenings of community created videos

Interactive DVD magazines co-developed with IIT Delhi

What is the Goonj network?

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

Goonj’s flagship deployment:

Jharkhand Mobile Radio

Mobile phone based platform for crowd-sourcing local information from remote

villages, and making it available for anyone to access over phone

Village groups call into

a toll-free number to

tell stories and

experiencesThe submitted stories

are validated and

moderated by a trained

editor

Validated stories

are published

online

Validated stories are

also published for

access on same toll-

free numberOther people can call into the toll-

free number to listen to the

validated stories

Valuable statistics

and reports can be

derived from the

information

collected

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

Campaigns on Goonj

Topical discussions

are initiated by

community members

Other Goonj

users listen

and contribute

Feedback is analyzed

and transcripted. Fed

back on to the platform

to create sustained

discussions

Detailed

reports and

statistics are

provided

Goonj’s offline network of community representatives and NGO partners

Network conducts FGDs to improve community awareness, help take up

issues reported by community members for follow-up

Interesting stories from the field are profiled on mainstream media

Online activity

Offline activity

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

Instrument the state of water

bodies in the villages. Findings:

MNREGA has indeed reached

remote areas and funded works

But bad planning and maintenance

problems prevail, rendering the work

useless

Villagers have themselves evolved

community funded approaches to

manage their water resources

Some previous campaigns

Assess community’s willingness to

openly discuss HIV/AIDs. Findings:

o Awareness limited, but people

willing to discuss

o Recognize the importance of open

discussions to tackle this epidemic

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

Collect data and insights

Goonj reaches the last mile

Detailed analytics: Topic, location, demography

Enables both breadth and depth in coverage

Initiate interesting discussions

Raise issues for advocacy and take them up for follow-up locally

Take up issues being discussed up to the mainstream media and public

consciousness, policy reformulations

Goonj is a network: Join us and participate. Check out

http://gramvaani.org on how to participate

How can you become a part of the

Goonj campaigns

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

Cash transfer

Is it working in your village? Working for YOU?

Financial inclusion

Options available for loans and savings? Are SHGs functional?

Maternal mortality

Experiences and stories from your village… how can this be improved?

School meals programs

Do your children get hot food? Nutritious food?

Suggest more topics, more questions, and help us work on these issues

Up coming campaign topics

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

About Gram Vaani

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

About us

Vision: “Build citizen-driven media platforms that give

communities a voice of their own”

Working at the interface of

Technology | Media | Development

Strategy

Evolve synergies between communities, the government, large

development institutions, and media agencies

We work all across India with more than 30+ non-profit

organizations, and now in Africa too

Awards and recognition

mBillionth award 2012

Rockefeller Challenge 2012

Finalists in Vodafone Mobiles for Good 2012

10 most innovative companies in India (by Fast Company)

Economic Times Power of Ideas 2010

Manthan Award 2009

Knight News Challenge 2008

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Our projects

1. Goonj.Net: Social media for the BoP

Voice-based social media platform, currently in Jharkhand

2. GRINS: Automation system for community radio stations

32 deployments across 12 states in India, 6 deployments in Africa

3. vApps: Community engagement tools

Indian deployments: UP, Bihar, AP

International: Afghanistan, Pakistan

4. FullCircle: Social audit tools for communities

A voice and SMS based community audit framework to review the performance of public services

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Our partners

MCD Delhi

Knight Fndn.IIT Delhi

g o o n j : s o c i a l m e d i a f o r e v e r y o n e

G r a m Va a n i C o m m u n i t y M e d i a

W e b s i t e : h t t p : / / w w w. g r a m v a a n i . o r g

E m a i l : c o n t a c t @ g r a m v a a n i . o r g

Thanks