mobile monday amsterdam - business model canvas

business model canvas

What is Mobile Monday Amsterdam

CC - @jeeem - http://www.flickr.com/photos/momoams/4679912961/

“A bi-montly event in Amsterdam that

connects and inspires pioneers in the mobile

industry.”

http://www.youtube.com/watch?v=dtw8v8_aFfw

about /me

Chairman / Mobile Monday Amsterdam

Co-founder / 31Volts [service design]

@marcfonteijn

Mobile Monday Amsterdam raises some eyebrows

we have world class

speakers but the entrance is free

why does our business model work and how

can it be improved

in order to figure that out, I sketched the

model on a canvas*

* the awesome Business Model Canvas by Alexander Osterwalder

what started with...

resulted in...

let’s walk through the business model

components

Mobile Monday Amsterdam

business model canvas overview

Customers (1)

the audience

“mobile” inspiration that is worth sharing &

meeting other mobile pioneers

Customers (2)

the speakerswe can’t offer money so we offer “Amsterdam”

Customers (3)

the sponsors

creating brand awareness for sponsors

through all the communication channels

Key activities

event organization

organizing a great event is the one and

only activity of Mobile Monday Amsterdam

Key resources

team, social capital & brand

a team that can organize, a lot of vollunteers that help

in one way or the other and the Mobile Monday Amsterdam

brand which has become a label of approval

Customer relationships

meetup.com

you get a Mobile Monday Amsterdam

“membership card” by joining the event at meetup.com

Channels

event & social media

the live event and social media are the

most important channels to reach the audience

Partners

media

anyone that helps our content

reach a broader audience

Revenue stream

cash & resources

sponsorship in hard cash &

through resources

Cost structure

flights, hotels & venue

getting the speakers to Amsterdam, giving them food &

shelter, making sure we have a place to host the event

the magic ingredient in this model is passion

social capital is the oil that makes the engine run

but it’s a pretty traditional “attention triangle”

business model

you need all 3 “customers” to make

the model work

how could we innovate

some scenarios

1. translate key resources

in new value propositions

eg. affiliate the brand with other activities or

use the organization skills for other events

?

2. make the customer

relationship bi-directional

a model where people buy-in to be part of a

community that creates something special

3. monetize current

customers new ways

keeping the entrence to the event free at all times,

merchandising is an example

?

Share your ideas! what are examples of other “attention triangle”

models that succesfully innovated their model?

download the model at http://31v.nl/momoams_bmc

get in touch @marcfonteijn / marc@31v.nl