mobile is the new black

Sonny CohenDirector of Internet Marketing StrategyDuo Consulting

How many website visitors did you disappoint today?

• Build the business case for mobile• Understand what a mobile website is• Justify budget for the mobile initiative

right for your firm

It’s a mobile world• In 2011 the number of smartphones sold exceeded the

number of PCs Sold

It’s a mobile world• In a few years, the number of mobile devices will DWARF

the number of PCs

It’s a mobile world

• Global Internet users will double over the next few years — and most will be mobile

• G-20 = major industrial and developing countries

It’s a mobile nation

• 113.9 million internet US users – 17%+ from 2011

• 106.7 million smartphone US users – 18%+ from 2011

MOBILE PHONES WILL OVERTAKE DESKTOP COMPUTERS AS THE MOST COMMON WEB ACCESS DEVICE IN THE WORLD

— GARTNER

It’s a mobile nation

Is it a mobile law firm world?• 55% of the Fortune 500 have mobile “optimized” Website*

• 28% of the AMLAW 100 offer a Mobile “Enabled” version of their website**

BAKER & MCKENZIE

DLA PIPER

SKADDEN

LATHAM & WATKINS

KIRKLAND & ELLIS

*Interactive Advertising Bureau July 2012**Nancy Slome 1:1 Interactive November 2012

Your firm’s mobile world

Are you comfortable with consensus?

Know your Clients Know your Site Analytics

Mobile Business Case – the Data

Desktop vs Mobile Visitors:• Current Visits By Mobile Devices• 1 Year Visitor Trend Line• Bounce Rate• Time On Site• Pages Visited

Take a Snap Shot of November 2012• 10% of visits are mobile• Pages visited - 70% of desktop pages visited• Visit length - 58% of desktop visit length• Bounce rate – 22% higher (bounce rate = only visit 1

page)

What’s the Trend?• October, 2011 – 4000 mobile visitors• October, 2012 – 6614 mobile visitors• 65% Growth in mobile visitors in 12 months

• ** (overall visitor traffic stable/flat)

So you want a Mobile friendly website?

• “Mobile Friendly” Is Not A Development Term• Neither is Mobile Enabled• Neither is Mobile Optimized

Mobile ≠ Smartphone

• Phones• Tablets• Game Console• E-Reader• Car Dashboard

• TV• Appliances• Household

Windows• Bathroom Mirrors

Mobile friendliness

Understanding Stylesheets & Themes

Desktop Web Stylesheet Print Stylesheet

Mobile friendliness• Your M.Lawfirm.Com** options:

• INSUFFICIENT Auto-mobilizers (Google: “mobile website”)

• BADWeb stylesheet – static website

• OKweb stylesheet – integrated with CMS

• GOODcustom theme & web stylesheet – integrated with CMS with mobile content

• BESTresponsive design

** m.lawfirm.com is a convention

Mobile friendliness

For illustrative purpose only.

Mobile friendliness• STATIC WEBSITE

• Easy to build – hard to manage• Tech skills to maintain

• INTEGRATED WITH CMS• “Flow” existing content

Mobile friendliness

• Custom Mobile Style Sheet

• Integrated with CMS

• Location Aware

Mobile friendliness

• Information Architecture• User Experience

Mobile Really friendly

• Responsive Design

http://www.npr.org/blogs/therecord/

Mobile Really friendly

Mobile Really friendly

• Responsive Design• Content decisions• User experience• Information architecture

Mobile Really Friendly

Mobile FirstMobile First is the idea that web sites should first be designed for mobile devices, including only those tasks/items that website visitors use most. Then as screen real estate increases, add in tasks/features as needed based on user priority.

Mobile StrategyApps

Client Intranet

Email Lawyer Services

•Document Assembly

•Document Storage/collaboration

•Time/Billing Entry

Sonny CohenDirector of Internet Marketing StrategyDuo Consulting

Sonny@DuoConsulting.com