mmu reading list awareness campaign - encouraging students to read to success - rachel fell and nic...

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MMU Reading List Awareness CampaignEncouraging students to read to succeed

Rachel Fell | Nic Ward

Meeting the Reading List Challenge

Reasons for promotion• Few clicks• Make

better use of funds and resources

Methods of promotionOutreach in faculty buildings

In the LibraryPosters within library and faculties

Plasma screens in faculties

Social mediaWebsite

Public Domain CC0

Landing page• Link to

student & staff guide

• Search box

Public Domain CC0

Do you know how to access your reading list online?

Yes No

80% = Yes

Have you used your reading list during your studies?

Never Rarely Sometimes Regularly

68% Use31% Don’tUse

Where did you first find out about your reading lists?

Lecturer Library Staff Library website Students Moodle Other

83% Source beyond MMU

Library

45% Students unaware / don’t use

lists

Comments

• 27 pages!• Initial

analysis by GTs

• Picked out themes

Key Themes

• Moodle• Lecturers• Printed lists• Variety• Library stock

"Old Fashioned British Sweets From Your Childhood” © Paul Townsend is licensed under CC BY-NC 2.0

Suggested Improvements

• Info Lit• Fewer clicks• Longer/Shorter lists• Greater consistency• List relevance• Weekly readings

Men at work! © Nick Hubbard is licensed under CC BY 2.0

Positives

• Easy to access• Relevant • Comprehensive• Catalogue links• Weekly readings and plug-in• Starting point

Hey, Gorgeous! © Wackystuff is licensed under CC BY-NC 2.0

ManMetLife

• Article aimed at academic staff

• Subject librarians

Impact

1 2 3 4 5 6 7 8 9 10 11 12 130

2000

4000

6000

8000

10000

12000

14000

16000

Sessions Autumn 2014 vs Autumn 2015

2015 2014

Week

Sess

ions

• Usage up!• Training

rush!• Foundation

s

1 2 3 4 5 6 7 8 9 10 11 120

1000

2000

3000

4000

5000

6000

7000

8000

Q1 2015 vs Q1 2016

2016 2015

Week

Sess

ions

5 good things

1. Asking for feedback2. Personalising the

conversation3. 15 second video4. Cross-campus

promotion5. Practical freebiesPublic Domain CC0

5 not-so-good things

1. Survey off-putting2. £25 book voucher3. Bookmarks4. Location and timings5. Need permanent

stands

Hurt teddy © Chris Morin is licensed under CC BY-NC 2.0

The future• Permanent info• Competition• Promo material• Plug-in & Moodle

re-design• Refresher training• Welcome weeks

House of Tomorrow: Mechanix Illustrated, Circa 1950 © Joe Wolf is licensed under CC BY-ND 2.0

Nic Ward – n.ward@mmu.ac.ukRachel Fell – r.fell@mmu.ac.uk

The End is for The Fools © Speg of the Pigs is licensed under CC BY-NC 2.0

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