mirek wąsowicz - segment jednego, dokąd zmierza marketing online?

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Segment jednego, dokąd zmierza marketing online?

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PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

Mirek Wasowicz

The segmentation of ONE

MARKETING TECHNOLOGY. SIMPLIFIED.

PROPRIETARY & CONFIDENTIAL

LIVE MARKETER

PROPRIETARY & CONFIDENTIAL

MEET PAULINA

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ENTRANCE: 0

EXIT: 28

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PROPRIETARY & CONFIDENTIAL

EXIT: 35

(+15)

ENTRANCE: 20

PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

value: 0,5 EUR

PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

EXIT: 92

(+62)

ENTRANCE: 30

PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

value: 2,0 EUR

PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

ENTRANCE: 92

PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

ENTRANCE: 92

EXIT: 120

(+28)

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PROPRIETARY & CONFIDENTIAL

ROPO

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ENTRANCE: 120

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PROPRIETARY & CONFIDENTIAL

ENTRANCE: 120

CNV: 183

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PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

show: 40%

spend: +13%

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PROPRIETARY & CONFIDENTIAL

EXIT: 75

(+60)

ENTRANCE: 15

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CRM

Email

iOne profiling engine

Paulina

1

2 3

4

entry score: 15

exit score: 75

▵60 Orchid

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PROPRIETARY & CONFIDENTIAL

PROPRIETARY & CONFIDENTIAL

DigitalMarketingBlog.pl mirek.wasowicz@ignitionone.com

PROPRIETARY & CONFIDENTIAL

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