minnesota state of mind loan presentation revised
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MinnesotaState of MindUNITED PRAIRIE BANKINTEGRATED BUSINESS EXPERIENCE 2016
Mission StatementMinnesota State of Mind’s mission is to inspire Minnesota pride through the sale of unique, trendy spring and summer outdoor accessories at an
affordable price.
Organizational chartCEO/President Connor Martin
CFO Janice
Chen
Cash Managers Jay / Salma
CMO Gavin Dick
IT Manager
Tien
COO Olivia Robinson
Inventory Managers
Breonna / Tony
Vice President Precious Akaya
Secretary/Charity Coordinator
Nikki Theobald
Company Goals Pay off Loan by April 29, 2016 Sell 100 Hats by April 27, 2016 Sell 100 Sunglasses by April 27, 2016 Sell 100 Towels by April 27, 2016 Sell 300 Promo Cards by April 27, 2016 Complete 250 Volunteer Hours as a Company by April 29th, 2016
Products
Market Research Target market
Market Research Target market
Market Research Cont.
Target MarketsPrimary Market:
Students
Secondary Markets:
MNSU Alumni
Families of Students
MNSU Faculty and Staff
Residents of Mankato
Local Businesses Consumers
Key Competitors
S.W.O.T.Planning
Internal ControlConsumer Focus
Lack of ExperienceTime
LocationPromotional Techniques
Lack of DifferentiationSupplier Locations
S W
O T
Product Strategy and Suppliers
Unique products with self-created logo
Convenient to target market
All Suppliers within the United States of America◦ Towels: Rally Towels◦ Hats: Visionary Manufacturing◦ Sunglasses: LogoLenses◦ Promo Cards: PrimoPrint
Product Pricing Sunglasses- $5.00
Promotional Card- $5.00
Hat- $15.00
Beach Towel- $20.00
• Our prices derived from online survey results
• Survey sample consisted of 85 individuals who live in the Mankato area between the ages of 18 and 35
Marketing Mix – Promo Strategy
Social Media Flyers Personal Selling Word of mouth
Loan Amount needed: $2,480.20
Breakdown:
Sunglasses: $218.20
Towels: $850
Hats: $695
Cards: $117
Shipping cost: $100
Marketing & Promotion: $300
Square: $150
Website Expenses: $50
Forecasted Scenarios
Projected Units
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 80
20
40
60
80
100
120
140
Units
Projected Sales ($)
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 $-
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
Sale
s
Projected Amounts Explained
Information we used to expect these numbers◦ Survey◦ School Calendar◦ When we expect students to be at school◦ Events (Ex. Basketball, and other school planed events)
Best Case 100% Sales on Normal prices
Sales ProfitPercent of
Profit
Sunglasses $500.00 $281.80 7.78%
Towel $2,000.00 $1,150.00 31.77%
Hat $1,500.00 $805.00 22.24%
Card $1,500.00 $1,383.00 38.21%
Total $5,500.00 $3,619.80 100.00%
Break EvenBreak Even Cost
Sales in Units Percentage
Per Week
Sunglasses $218.20 44 43.64% 6
Towel $850.00 43 42.50% 6
Hat $695.00 46 46.33% 7
Card $117.00 23 7.80% 3
Total 22
Late Shipment
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Total Average
Total $- $1,325.00 $850.00 $475.00 $375.00 $500.00 $775.00 $1,200.00 $5,500.00 $687.50
Percentage 24.09% 15.45% 8.64% 6.82% 9.09% 14.09% 21.82% 100% 13%
Withdrawing a Product
*This is if all units are sold
Total Cost Percent of Profit
Percent of Total Costs
Sunglasses $218.20 7.78% 11.61%
Towel $850.00 31.77% 45.21%
Hat $695.00 22.24% 36.96%
Card $117.00 38.21% 6.22%
100.00% 100.00%
Contribution MarginContribution
MarginSunglasses 56.36%
Towel 57.50%Hat 53.67%Card 92.20%Total 64.93%
ProfitNon ship
Cost QuantityShipping
costCost per
Unit Selling GrossTotal Cost Sales Profit
Sunglasses $2.182 100 $- $2.182 $5.00 $2.82 $218.20 $500.00 $281.80
Towel $8.50 100 $- $8.50 $20.00 $11.50 $850.00 $2,000.00 $1,150.00
Hat $6.95 100 $- $6.95 $15.00 $8.05 $695.00 $1,500.00 $805.00
Card $0.39 300 $- $0.39 $5.00 $4.61 $117.00 $1,500.00 $1,383.00
$18.02 $45.00 $26.98 $1,880.20 $5,500.00 $3,619.80
Other Costs $749.80
Total $2,630.20
Financial Ratios
Inventory Control • Storage site: Company member's house• Located just north of MSU campus• Secured by lock and key• Only accessible by the two Inventory Managers• Homeowner's Insurance
• Distribution and Transportation• Inventory Managers
• Return Policy• Excess Inventory - DreamCloset
Cash Management (Cash) •Deposits made into United Prairie Bank account
•Change: Start each day w/$100
•Develop spreadsheet w/Inventory Management to record cash and credit
transactions.
•Cash box will be stored at the residence of the cash manager
•Cash box will only be accessible to the cash managers
•Deposits will be made daily by the President and VP
Cash Management (Credit Cards)•Using Square Reader technology to complete debit and credit transactions
•Square Reader is a system that sends the money from purchases to our UPB
account and record each transaction
•Using the spreadsheet created with the management team to double-check
the transactions/ record
•Will teach team at large meeting how to use Square Reader System
Checks and Website Not accepting checks
Website will be informational only, no sales will be made through it
www.mnstateofmind.com
Charity GoalsProjecting to donate
approximately $2870 to St. Jude Children's Research
Hospital That amount is going to be matched by Abdo, Eick &
Meyers, LLP. (Up to $2500.00)
Volunteer Hours• 250 Total Volunteer Hours• 10 per person
• Volunteer opportunities include• Mankato Home Fire
Campaign• Pedal Past Poverty• Backpack for Food Program• Noon Feeding Program
Thank you
We look forward to your questions and concerns!
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