ministry branding charles collie

Ministry BrandingDiscovery | Alignment | Communications

Charles Collie | Managing DirectorBoldStroke Consulting804-380-6432charles@boldstrokeconsulting.com

Why should I care about Branding?

Jesus asked us to care about it.

Paul used branding

And it’s worked pretty well.

•Growing Awareness, •Developing Trust and •Changing Lives…

Branding is a key part of:

in the face of the clutter and confusion in the world.

So what exactly is a BRAND?

A Brand is…

A strategic focus.

A core strength.

An expectation.

A Brand is also adecision making tool.

Step 1: “Discover” your brand.

Brand Discovery is an Inside Out Process

I N S I D E

What your church

values most and

does best

O U T S I D EWhat your

community and the world

need and want most

Brand Discovery

BRAND

INSIDEWhat you believe

What you value

Who your members are

What their/your MAPS are

Where you’re called

OUTSIDEWhere your church is located

The demographics of the community

What their needs/wants are

What they believe

The avenues available to reach them

Brand Discovery

It’s about Truth & Relevance

Value Propositions

Defined Inside, Tested Outside

Refined to become a Brand StatementRefined again to become One Word or a Phrase

Reality and Aspiration

It’s also about

ApplesApples

emotional driversmotivations

rational driversbenefits and attributes

expectationthe brand

Branding

Now What?!!

Alignment

BE THE BRAND(live it, breathe it, share it)

Experiences

ConnectionsStructureProcesses

Experiences

ConnectionsStructureProcesses

Brand Communications Planning

A focused message resonates with

Clarity

The proper first response to a changing world is not to ask, “How should we change?”Rather ask,

“What do we stand for and Why do we exist?”

This should never change.

Then change everything else.

from Built to Last by Jim Collins

Charles Collie | Managing DirectorBoldStroke Consulting804-380-6432charles@boldstrokeconsulting.com

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