millipede games in_business

626 commercial

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Established to promote the brand’s bringing two intense

flavours back from the dead during Halloween

Players are trapped in a haunted hotel,

where the only way out is to solve terrifying challenges.

To make it scarier, you have to play in the dark…

Hotel 626 is only open from 6pm to 6am.

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Over 2.5 million people in 136 countries

Over 2 million bags sold

Selling out in three weeks

Not a single mention of a corn chip

THE NEXT LEVEL How Businesses Are Using Games to

Engage Their Audience

Presented by

What is Gamification/Game Based Learning/

Gameful Engagement?

13 hours per week

3 billion hours

69%

97%

40%

1 out of 4

35 years old

80%

61%

Size of market and the future

25% of redesigned business processes by 2015/6

more than a $2.8 billion business by 2016

70 percent of Global 2000 businesses

Get people to re-engage with the Census with

the release of the 2011 data.

People don’t really understand why the data is

important and valuable.

The best way to understand the value of the

data is to use it.

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100,000+ downloads

Average usage 7:34 mins

Featured by Apple, major global game & technology websites

4.5 stars

MLC Tennis Hot Shots had a low level of

awareness compared with some other kids'

sports programs

We wanted to engage kids in a fun way

We wanted to be able to communicate with kids

We wanted to promote the MLC Tennis Hot Shots

program to kids without advertising to them

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Awareness of the program is growing steadily

In the 2012–13 financial year more than 90,000 kids

registered for the program,

an increase of more than 100 per cent

We can communicate messages about our

program via the News section in Tennis Hot Shots Galaxy

Tennis Hot Shots and Tennis Hot Shots Galaxy

both been downloaded more than 160,000 times

both been featured by Apple multiple times

both made the top 10 Sports games on the App Store

THE NEXT LEVEL How Businesses Are Using Games to

Engage Their Audience

Presented by

Wil Monte

wil@millipede.com.au

Zac Jacobs

zac@millipede.com.au

Craig Morris

tennis.com.au