millennial travel statistics for tours & activities

Millennial Travel Statistics

for Tours & Activities

sales@rezdy.comwww.rezdy.com

A lot has been written about the millennial generation

But why should you care about millennials?

Because millennials are traveling & spending more than ever before.

IN FACT...

1. The rise in youth spending “vastly outstripped” that of other

international travelers

Source: WYSE

2. Young travelers now represent 20% of

international tourism

Source: WYSE

3. One in four millennials are planning more overnight

leisure trips this year compared to last year

Source: MMYG Global

What can Tours & Activities do to

attract Millennials?

Provide Online Convenience

#1

1. Millennials book organised tours and entertainment/activities

online before a trip

Source: Tourism Australia

2. Millennials are “fluent and comfortable with

booking plans online, as well as on mobile and tablet devices”

Source: HVS

3. Millennials will choose to connect with companies on social

media - but want something in return (ie. perks & discounts)

Source: SDL

4. Millennials discover content mostly through

social media

Source: SDL

Be Mobile Friendly

#2

1. Millennialstouch their smartphones

43x per day

Source: SDL

2. 44% of millennials expect their experience with your company to be consistent

regardless of channel

Source: SDL

Tailor Your Offering

#3

1. 70% of millennials indicated they expect to be offered

immersive experiences that are interactive and hands-on

Source: HVS

2. 60% of millennials would rather spend money on

experiences than material things

Source: MMGY Global

3. 58% of millennials prefer to travel with friends - they can’t

bear the feeling of having missed out

Source: HVS

Want to learn more about millennials?

Want to learn more about millennials?

> Tours & Activities Need to Tap Into the Youth Travel Market

> What Tour Operators Need to Know About the Millennial Mindset

> How to Appeal to Millennial Travelers [New Research]

About Rezdy

Rezdy is a powerful online booking software provider for over 600 tour

and activity operators.

> Case Studies <

Want to learn more?

Get in touch!

sales@rezdy.comwww.rezdy.com

Aus: +61 (0) 2 8244 3060USA: +1 415 655 1633