mike monteiro - 7 mistakes designers make during client presentations

Design Director, Mule Design Studio, SFCA • @monteiro

MIKE MONTEIRO

YOU HAVE BEEN LIED TO!

Quality is not enough.

Does good design sell itself?

Fuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuundamentally NO.

Does good design sell itself?

NO

A good designer who can sell work is more valuable than a great designer who can’t.

A good designer who can sell work is more valuable than a great designer who can’t.

Designers Make During Client Presentations

MISTAKES713

Designers Make During Client Presentations

MISTAKES7

You are not there to be the client’s friend.

1

Happiness is a side-effect of good design, not a goal.

Happiness is a side-effect of good design, not a goal.

Work you didn’t sell is no better than work you didn’t do.

Work you didn’t sell is no better than work you didn’t do.

Not getting off your ass.2

I’m a shy and quiet person.BUT MIKE,

Confidence isn’t about

YOU

Confidence is about

THEM

Not setting the stage properly.

3

Why are we here?1

When can we leave?Why are we here?1

2

No

foreword by Austin Kleon

YOU’RE MYFAVORITE CLIENT

Mike Monteiro

Brief books for people who make websites

12

SOLD!

Giving the real estate tour.4

You’re selling a house by talking about sheetrock.

Work like a scientist.Present like a snake-charmer.

Work like a scientist.Present like a snake-charmer.

Getting defensive.5

This is a great time to keep your mouth shut.

Reacting to questions as change requests.

6

“Why is this blue?”

“Why is this blue?”

“Oh, I can change it!”

Oh, I can change it!

Asking “Do you like it?”7

Why do you hate designers?BUT MIKE,

Work you didn’t sell is no better than work you didn’t do.

Work you didn’t sell is no better than work you didn’t do.

This thing we do.

We are gatekeepers.

Thanks for listening.