5 fatal mistakes to be avoided by logo designers

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5 Fatal Mistakes To Be Avoided By Logo Designers

Post on 13-Sep-2014

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An effective logo design will increase the visibility of the brand among target audiences and help in building customer loyalty. However, many logo designers end up committing some mistakes that could be easily avoided. They need to consider some important aspects, before finalizing a logo design.

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Page 1: 5 fatal mistakes to be avoided by logo designers

5 Fatal Mistakes To Be Avoided By Logo Designers

Page 2: 5 fatal mistakes to be avoided by logo designers

5 Fatal Mistakes To Be Avoided By Logo Designers

With the ever-changing trends in technology and design sensibilities, it is essential for logo designers to come up with memorable, timeless logo designs that are effective. Since the logo of a company is used extensively in all the branding and marketing initiatives, it is essential for a company to choose a vibrant and effective logo design.

An effective logo design will increase the visibility of the brand among target audiences and help in building customer loyalty. However, many logo designers end up committing some mistakes that could be easily avoided. They need to consider some important aspects, before finalizing a logo design. Bruce Sanders, a professional designer who works in one of the leading design firms in Houston, Texas shares the top 5 fatal mistakes that are committed by logo designers.

Page 3: 5 fatal mistakes to be avoided by logo designers

1. Including Too Many Design Elements

A common mistake made by several Houston graphic designers is including too many design elements in a logo. Just because there are many business partners in a company, it does not mean that the designer should incorporate various design elements, based on their inputs provided. It will result in a complex logo design that is not easily replicable or enjoy customer recall.

Instead, consult with the decision-makers of the company and identify a key message or theme for the logo design. Then, develop a logo design that conveys the intended message with clarity. Use the KISS (Keep it Simple, Silly!) philosophy to create a memorable and easily recognizable design.

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2. Design Like An Amateur

Sometimes designers come up with logo designs that look amateur and unprofessional. This can result in the logo design being rejected by the client. Care should be taken to ensure that the logo design is not pixelated and there are no stray lines or symbols in the logo design.

An unprofessional logo design will have a negative impact on the promotional campaigns of a company. Hence, it is necessary for designers to pay attention to the finer details of the logo design and come up with professional logo designs.

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3. Using Too Many Font Types

Yet another common mistake made by designers is using too many fonts in a logo design. Too many fonts in a logo design create confusion and cause a negative impact on the visual appeal of the design.

At the most, the number of font types should be limited to two. This will add clarity to the logo design and improve recognition of the logo among customers.

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4. Use Of Inappropriate Fonts

Some fonts convey a particular mood to audiences. Hence, it is necessary to choose the right fonts that are suitable for the company or the industry. Does the brand want to convey a vibrant energy or reflect the seriousness of a professional company?

Accordingly, design a logo that best suits the personality of the brand. If the company is willing to spend more money, select fonts from professional font foundries to achieve an amazing logo design.

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5. Adopting The Latest Design Trends

While it is good to be aware of the latest design trends, using them in the logo designs can prove to be a costly mistake. This is because design trends tend to change every year, so the logo design may appear outdated after a few years. Instead, it is better to adopt timeless design patterns that are innovative and will carry a long term appeal for customers.

Coming up with effective, memorable logo designs that carry visual appeal and convey the brand promise can be a challenging task for designers. This article points out 5 fatal mistakes that need to be avoided by designers when developing logo designs.

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