mike cowburn: account director, ideal networks

The Internet of Things Retail Case StudyIKEA

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Global pilot within a large UK store of ‘location based technology’

Series of defined use cases around analytics and navigation; benefits to staff & customers

Ideal Networks providing the underlying infrastructure required to integrate with the IKEA app – ‘Intelligent Wireless’

Background

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Live customer flow tracking information as customers move through the store

Queue monitoring that allows the checkout team to respond to queue volumes before they increase

Live data of how busy the store and departments are

Hot and cold areas of the store live and over time with heat maps

Analytical information to replace manual processes

Use Cases - Analytics

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Application enabled navigation to a specific item or place (e.g. toilets) within the store

Show accurate current position within store even when moving

Based on the shopping list within an app, show an accurate map of items a customer wants

Use Cases - Navigation

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Our Solution