migration, tourism and micro-banking: branding identity of self help groups
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Centre for T
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Centre for T
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Migration, Tourism and Micro-Banking: Branding Identity of Self Help Groups
Prof. Frank Go, Rotterdam School of Management, Erasmus University, the Netherlands
Odyssey Group workshop, University of Ulster, Jordanstown, Northern Ireland, 23rd -27th August 2004
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Agenda
• Global scenarios to 2020
• Migration & Diaspora
• Brand Identity & New Media
• Concluding Remarks
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Global Scenarios to 2020
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1995: Global Scenarios to 2020
• In 1995, the forces of globalisation, liberalisation, and technology were irresistible – ‘TINA’ (There Is No Alternative).
• From “Will the world embrace or resist TINA?” to “What form of embrace will be most successful?”
• Two scenarios:
1. “Just Do It!” - US-style capitalism.
2. “Da Wo -‘Big Me” - Communitarian approach
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2001: Global Scenarios to 2020
• People and Connections – add social dimension to the economic and the political. “Which people and connections will be most powerful and influential in shaping the future?”
• Two Scenarios:1.“Business Class” - A globally interconnected
meritocracy based on individual freedom and the American way.
2.“Prism” - many networks reflecting the persisting power of culture and history.
1.
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Scenarios By SPRU
Source: SPRU, University of Sussex
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Migration and Diaspora
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Migration and Diaspora
• Empire :”push” and “pull” of Supply Chains and• Impact on migrant labour • Rise of distributed work –migration of
knowledge work to the East
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SALGADO’S “MIGRATIONS”
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MIGRATION OF KNOWLEDGE WORK TO CHINA AND INDIA
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Temporary Migration: Tourism
The World of TUI
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Greatest Challenge & Opportunity
“The dominant factor for business in the next two decades –absent of war, pestilence, or collision with a
comet- is not going to be economics or technology. It will be
demographics.”
- Peter Drucker
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Baby Bust in Northern- and Baby Boom in Southern Hemisphere
The complementary patterns in demographic quantity and quality of both developed and developing worlds could help address quite different issues in an unconventional way.
Through the integration of trade, people, ideas and finance in the global marketplace.
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Sense of Poly-inclusion
“Faster Forms of Transportation Enable Physical Reconnection Advances in modes of communication may be seen as ‘re- communifying’ those previously divided by migration”Source: Odyssey Group
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Brand Identity
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National Identity as a Brand (1)
What image(s) do you Associate with Japan?
Sony, Nintendo, Pokemon,Canon
source: Anholt 2002
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National Identity as a Brand (2)
What image(s) do you associate with USA?
Coke, Hollywood, Disney, Pepsi,Nike, Marlboro
source: Anholt 2002
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Brands as Vector of National Image
As brands become dominant Communication channel it becomes ever more vital to push the other channels by:
1. encouraging first hand experience of country through e.g. tourism
2. representations of national culture through events
source: Anholt 2002
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Identity
• From “narrative of the nation” towards the idea of “multiple identities”.
• New media: a means to connect identities. and bridge isolation. through images & web presence
supported by socialization process to bridge crisis of trust.
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Impact New Media on Economic and Social Dynamics
Information
Space Social Space
Material Space
Mind Space
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The Social Life of Information
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The Social Life of Information
John Seely Brown
former Chief Scientist
of Xerox and co-author
of The Social Life of
Information
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Problems & Solutions
(Kandalama Resort, Sri Lanka – flanked by 2 World Heritage Sites)
• Current planning practice based on agendas of outsiders. • Local communities lack expertise and organizational skills to
create overarching structure. Build skills within local communities (Reid, 2003).
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Actors in Economic Development
SMEs
Visitors
NGOs
Governmental institutions
Localresidents
Rural area
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Role of Self Help GroupsData: Girish Ramachandran & Rupa Girish
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No of participants 2002-03 Cumulative as on 31.03.2003
Bankers 31,256 82,060
NGOs 3,748 14,005
Government officials 5,216 19,237
SHG members 140,044 270,763
Others 19,422 33,750
Total 199,686 419,815
Capacity Building of Supported Self Help Groups
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Towards Empowerment of Women As at… Mar 93 Mar 96 Mar 02 Mar 03
• SHGs credit linked 255 4.757 461.478 717.360• % women’s groups 70 74 90 90• Families 5,100 80,000 8 mil 11.6 mil• Banks 14 95 444 504• Bank Branches 31,000• SHPI Partners 32 127 2,100 2,800
• Aggregate bank loans to SHGs : > $ 400 mil• Estimated savings of SHGs : > $ 130 mil• Average bank loan per SHG : $ 625
Mission 2007:1.25 million SHGs or 20 million families or 100 million poor people
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BANKBANKSHG
MEMBERS
SHG BANK LINKAGE MODEL
FORMING AND NURTURING
CREDIT LINKED TO SAVINGS
SAVINGS
(Ramachandran & Girish, 2002)
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Stakeholder model
SHG
Bank
NGO
Tourist
SMEs
Government
finance
Education& training
Product Development
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Global Collaboration Model
Beyond Brand Communities
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Empowering Community
• Skills Development of host community – Universities in collaboration with NGOs, UN,
WTO, EU & local government
• Financial support system
-Virtual Project Management Teams
• Trust Building in Host-Guest Relationship– Socialization Through Special Events
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Community skills
Vision of social Inclusion for integrated economic development
Beyond Branding – Cultural Identity
Respecting cultural diversity – creative collaboration
Functional coordination; monitoring and sharing of results
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Concluding Remarks
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Sustainable Economic Development
Host communities reinvent the proverbial wheel – unable to dealing properly with fast paced and complex global
forces
Staging Events – workshops - for trust building and sense of social inclusion and
Virtual project teams urgently needed to ensure sustainable economic future
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Challenge
“The world has become a more crowded, more interconnected, more volatile and more unstable place. If education cannot help students see beyond themselves and better understand the interdependent nature of our world, then each new generation will remain ignorant, and its capacity to live competently and responsibly will be dangerously diminished.”
The Carney Report on Higher Education, 1991
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In the Trail of Erasmus
“ITTOE”
Host Communities
MNEs
AIESECStudents
Scientists
NGOs
SMEs
Governmental Institutions
Centre for T
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Centre for T
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Managem
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Centre for Tourism Management email F.Go@fbk.eur.nl
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