[microad blade] forsmartphone en
Post on 06-Dec-2014
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©2013 MicroAd SEA. All Rights Reserved.
For Smartphone
β version
©2013 MicroAd SEA. All Rights Reserved.
About MicroAd BLADE
MicroAd BLADE is now available for Mobile and Smartphone!!!(βversion)
● DSP : Demand Side Platform / a platform to manage display ads in maximizing ROI of advertisers. ● Buy display ads in single interface from multiple ad-networks through RTB(Real Time Bidding).
Planning Campaign on BLADE
Programmatic bidding and impressions by
BLADE engine
reach almost of all internet users through
adnetworks
Targeting
Optimization
Bidding Price
Reporting
RTB infrastructure
Global Frequency
©2013 MicroAd SEA. All Rights Reserved.
Our media
We have 80,000 + mobile sites and Smartphone applications in the world.250 + million impressions served every month in Vietnam.
©2013 MicroAd SEA. All Rights Reserved.
What you can do on Smartphone platform
Click to Facebo
ok
Click to App
Market
Click to Map
Click to Call
Click to Web
Click to
Video
©2013 MicroAd SEA. All Rights Reserved.
Rich Media Advertising
Rich Media Ad is available on MicroAd BLADE platform.Interactive elements for an enhanced experience!
User clicks on the banner
Ad unit starts out pre expanded. Collapses automatically after 5
seconds
User clicks on the banner
Advertiser site appears
©2013 MicroAd SEA. All Rights Reserved.
Targeting Information
Demographics
- Millennials- Post-College Life- Young Professionals- Boomers
- Affluent Lifestyle- Blue Collar Homes- Suburbanites- Hispanic Families
- African American
- Asian, Hispanic- General Market
Auto Owners
- New- Used- Entry Level- Minivan
- Luxury- SUV- Midsize- Sporty
- Truck- Alternate Fuel- Motorcycle
AUTO IN-MARKET
- New- New Entry Level- New Minivan- New Luxury
- New SUV- New Midsize- New Sporty- New Truck
- New Alternate Fuel- Used- Used Luxury
RETAIL
- Automotive Shoppers- Home Improvement Shoppers- Electronics, Media & Appliance
Shoppers
- Fashion Shoppers- Sports Shoppers- Errand Shoppers
Business
Food
Sports
LIFESTYLE
- Blue Collar Workers- White Collar Workers- Financial Workers
- Tech Workers- Medical Specialists
- Foodies- Casual Diners- Formal Diners
- QSR Diners- General Diners
- Athletic Individuals- Nature and Outdoors- Sports Fans
- Tourists- Business Traveler- College Students
- Shoppers
You can choose the target information!
©2013 MicroAd SEA. All Rights Reserved.
Creative size
300×250, <40KB, gif/png/jpg
320×50, <5KB, gif/png/jpg
728×90, <40KB, gif/png/jpg, for iPad/Table only
300×50, <5KB, gif/png/jpg
* Animated Banners <10KB
©2013 MicroAd SEA. All Rights Reserved.
Reporting
Reporting by
Impressions
Clicks
CTR
CPM
CPC
Creative
©2013 MicroAd SEA. All Rights Reserved.
Coming soon…
RT AT MT NTFQ
ControlConversion
trackingMobile
OperatorDevice
Android
WEB only
WEB only
OK OKWEB only
WEB only OK OK
iPhone No No OK OK No WEB only NoiPhone/iPad/
iPod
RT…Re-TargetingAT…Audience TargetingMT…Media Category TargetingNT…Non Targeting(Reach)FQ…Frequency
* Because we need cookie for targeting, we can not target based on iPhone platform.* Because we need cookie for conversion tracking, we can track CPI only in case of browser.
We will bring full function(RT, AT) from March 2014!!
Please contact Ms. Anh Thu anhthu.nguyen@microad.vn for more info
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