mick say social media coaching consultant digital endorsements: making social media work for road...
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Mick SaySocial Media Coaching Consultant
Digital Endorsements: making social media work for road safety
@micksaymick@micksay.com
Mick Say
Born: 1961 Brotton, Cleveland. UKBase: Herne, Kent
First Job: Vacuum Cleaner Salesman
Career: Field Sales Professional Field Sales Manager Sales Director Sales and Marketing Director Business Development Consultant
Business: The Online Marketing Academy Online Business Development Consultant
@micksaymick@micksay.com
Website Development
Search Engine Optimisation
Social & Digital Media Strategy
Inbound Marketing
Online Marketing Strategy
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2
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Make you look good
Get you Found
Amplify & Project
Win & retain more customers
Grow the business
@micksaymick@micksay.com
Whysocial media & digital marketing is
important for road safety organisations.
@micksaymick@micksay.com
Overwhelm low quality and potentially dangerous web content with accurate,
meaningful road safety information.
@micksaymick@micksay.com
Social Media
Social Media includes web-based and mobile technologies used to turn communication into interactive dialogue.
@micksaymick@micksay.com
Definition “Social Media”
Social Media > is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, that allow the creation and exchange of user-generated content.
@micksaymick@micksay.com
Use “Social Media”
Social Media is media for social interaction as a super-set beyond social communication.
Enabled by freely accessible and scalable communication techniques which have substantially changed the way individuals, communities and organisations communicate.
@micksaymick@micksay.com
Social Media can be used to fuel interest in a product, a cause, a brand or any organisational message…
Why is Social Media Important ?
It’s the number 1 Activity on the web…
@micksaymick@micksay.com
Double edged sword which must be wielded responsibly
[ but usually isn’t! ]
@micksaymick@micksay.com
When the America marine was ordered to mount the camel for a positive press opportunity.
@micksaymick@micksay.com
Love it or hate it this is the language of social media
Ordinary people at every intellectual level are given the opportunity to take a story and spin it their way.
@micksaymick@micksay.com
Tony HaywardThings could have been different…
Example of negative spinning:
When Tony Hayward said:“I’d like my life back”
@micksaymick@micksay.com
Example’s of negative spinning:
When Safety CamerasAre misrepresented !
People Don’t Understand
Social Media
Social Media ?• It’s a waist of time !• It’s a waist of resources !• It could embarrass us !• We don’t trust our staff to use it wisely ?• Our Communication policy forbids it’s use
Policy Makers
@micksaymick@micksay.com
Negative media Swamps positive media created by responsible stakeholders and budget is squandered.
As a result of Policy Maker misunderstanding
@micksaymick@micksay.com
At last a positive Image……
Found on a forum with…
Lots of links and adverts for Safety Camera Detection Devices.
http://www.pocketgpsworld.com
Negative media and conversation swamp the positive
WHY ?
@micksaymick@micksay.com
People Don’t Understand
Digital Marketing
Policy Makers
“Digital Language” is a phenomenon of the “Digital Age”
@micksaymick@micksay.com
Armed with the knowledge that the majority of people search for
“Speed Cameras”
Why do we focus copy written for “Safety Cameras”
With just a little SEO copy writing and digital strategy training we can utilise both phrases without
prejudicing corporate responsibility.
@micksaymick@micksay.com
DiscoverabilityPopulate the internet with enough content to ensure that our websites are found when consumers search
for road safety related information
“are speed cameras a stealth tax?”
@micksaymick@micksay.com
Internet Marketing
Online Marketing
Digital Marketing
Social Media Marketing
Inbound Marketing
@micksaymick@micksay.com
Here’s how Inbound Marketing works:
A: Write about what people search for! … then
B: Distribute it through a wide and deep network
@micksaymick@micksay.com mick@micksay.com
LinkedIn Ecademy
YouTube Video Road
Safety Website& blog
Facebook Page
Google +
YouTube
Quora
Facebook Groups
@micksaymick@micksay.com
Find all the negatives people write about
“are speed cameras a stealth tax?”
Write positively on the same title and subject matter
Feed this into your strategic plan, your content distribution roadmap.
@micksaymick@micksay.com
Website
Capture Contacts
CRM
Link Building
Twitter Productivity & Content Syndication Tools
FaceBook Pinterest LinkedInYouTube Google +
Digital Marketing Roadmap
SEO
Customers
100+ OtherSocial
Networks
Article writing on third party websites and blogs
Mobile Apps
@micksaymick@micksay.com
Use Google best practice copywriting and SEO techniques to ensure that the SPIDER
indexes your web pages meaningfully
@micksaymick@micksay.com
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