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NEW FRONTIERS LECTURE SERIES

September 26, 2011Noah Babcock

NxtGen Marketing

nbabcock@nxtgenmarketing.com

@NxtGenMarketing & @NoahBabcock

NOAH BABCOCK

ROAD TO NXTGEN MARKETING

HOW I BUILT NXTGEN MARKETING

CAME TO THE REALITIZATION 1. Small Business Owners are Busy2. Internet can be very complicated to

understand3. Knew was Important But who has the time

MY OUTLOOK I Love the Internet I Hated my Job I was Willing to Learn

FOUND MY NICHE

HOW I BUILT NXTGEN MARKETING

Evolution of NxtGen1. Internet Marketing2. Web Design3. Search Engine Optimization4. Social Media5. Found Focus6. Future of NxtGen

SOCIAL MEDIA

BENEFITS Standout In Increasingly Noisy World Rise In SEO Reduced Marketing Expenses True Location Focus Brand Management Innovation Competitive Research

SOCIAL MEDIA-ENGAGEMENT

# Friends vs Quality of Friends

“The Last 5 years were spent building the connections. The next will be spent on engagement and how deep one can go”

SOCIAL MEDIA- ENGAGEMENT

Engagement is the Key to Social Media Without it, no better then Newspaper Involvement leads to all the advantages we

just discussed

SOCIAL MEDIA-ENGAGEMENT

via

Socia

lExam

iner.co

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SOCIAL MEDIA- DOING IT RIGHT

Ecycler.com@EcyclerFacebook.com/ecyclerYoutube.com/user/ecycler

o Lands 1 meeting per week with potential clientso 3 month challenge added 151 collectors and 623

discarderso Regularly receive coverage from bloggers by meeting on

twittero Use visual & Interactive posts on Facebook Generating 10%

of traffic to the site. # 1 Source

via

Socia

lExam

iner.co

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SOCIAL MEDIA- DOING IT RIGHT

SOCIAL MEDIA- DOING IT RIGHT

SOCIAL MEDIA- THE WRONG WAY

"dear everyone, sorry to have made such a SM mess of ourselves. i accept full responsibility for choosing my words so poorly and for not...remembering that the people i'm reaching are the ones who i might rub the wrong way. i was just looking for a laugh to wipe away a less...than memorable moment at the store. the last thing i would want to do is to put a bad taste in anyone's mouth, it's the opposite of...what i try my hardest to do for a living. i apologize to the crew for casting a gloomy shadow over what they do for a living too...this has been a humbling experience, and i pledge to use this forum more responsibly and with you all in mind. truly yours, jeff w, owner"

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/22742/4-Social-Media-Lessons-From-the-Emma-s-Pizza-Twitter-Fail.aspx#ixzz1Z198xmh7

SOCIAL MEDIA-THE WRONG WAY

Lessons Learned1. Don’t Berate Customers2. Be Careful who is in Charge3. If Make Mistake, Apologize Immediately4. Explain how going to Fix for Future

SOCIAL MEDIA SOURCES

Sites to Get Info Social Media Examiner Mashable Klout Hubspot

SOCIAL MEDIA SOURCES

People to Follow Peter Shankman Mark Shaffer Liz Straus Amber Mack Mitch Joel Scott Monty Twitter Search

SOCIAL MEDIA- FOR THE REST OF US

Think Before you Tweet or Post in Facebook

SOCIAL MEDIA- FOR THE REST OF US

It is hard to convey Emotion or Sarcasm. So don’t try may come off wrong

Everybody complaining about the lockout! Shoot I'm making the most of it! Vacation, rest, relaxing, appearances here and there! I'm good!

SOCIAL MEDIA- FOR THE REST OF US

Be careful of what you are sending out, Remove Emotion

ENTREPRENEURSHIP

PROS1. Decision Maker2. Follow your Passion3. Make your

Schedule4. High Rewards

CONS1. Financial Burdon 2. Family3. 80 % Fail Rate4. Lonely

THANK YOU FOR YOUR TIME

QUESTIONS???

Noah Babcock

NxtGen Marketing

Nbabcock@nxtgenmarketing.com

Nxtgenmarketing.com

@NxtGenMarketing & @NoahBabcock