mhealth for mnch - anova health institute

mHealth for MNCH

The MAMA and MomConnect ProjectsLessons from the Field

Wednesday 31 July 13

PRAEKELT FOUNDATION

PRAEKELT FOUNDATION

We use mobile technology to create disruptive, life-enhancing services for the majority world.

Wednesday 31 July 13

OUR AREAS OF EXPERIENCE

You are here

Wednesday 31 July 13

•

PRAEKELT FOUNDATION

•

•

•

• •

mHealth for MNCH

Wednesday 31 July 13

Mobile Alliance for Maternal Action

PRAEKELT FOUNDATION Cell· life

PRAEKELT -FOUNDATION ~ VP Health Systems

unicefC)>

mHealth for MNCH

The MAMA and MomConnect ProjectsLessons from the Field

Main GoalEducate and Empower women through “ages and stages” content, delivered on 5 mobile channels, to create demand for maternal and child health services at facility level

Main GoalTrack mom & baby pairs in MRS, and send personalized SMS reminders to improve adherence to EMTCT, Nutrition and Immunization guidelines

Wednesday 31 July 13

mHealth for MNCH

The MAMA and MomConnect ProjectsLessons from the Field

GeographyNational

Geography2 Districts, KZN

Wednesday 31 July 13

mHealth for MNCH

The MAMA and MomConnect ProjectsLessons from the Field

TechnologiesMass Comms Tools:Mobi, USSD, Mxit

Targeted Comms Tools:MXit, Voice

TechnologiesPrimarily SMS, USSD Quiz,MRS-integrated

Wednesday 31 July 13

mHealth for MNCH

The MAMA and MomConnect ProjectsLessons from the Field

LanguagesChannel Dependent:English, Zulu, SothoXhosa, Afrikaans

LanguagesNot Channel Dependent:English, Zulu, Sotho

Wednesday 31 July 13

mHealth for MNCH

The MAMA and MomConnect ProjectsLessons from the Field

Recruitment StrategiesSMS and Voice: Facility-basedMobi, USSD, MXit: Mass mobile marketing

Recruitment StrategiesWhole Program:Facility Based

Wednesday 31 July 13

mHealth for MNCH

The MAMA and MomConnect ProjectsLessons from the Field

Current Reach+23,000 users

Current Reach+7000 users

Wednesday 31 July 13

10 Lessons Learntfrom MAMA and MomConnect

Wednesday 31 July 13

1. The Technology is the “easy” part...

Wednesday 31 July 13

2. Cost is Key

Wednesday 31 July 13

3. Make it personal

Wednesday 31 July 13

4. Have a conversationWednesday 31 July 13

5. It’s not what you say...

Wednesday 31 July 13

6. Understand your end user

Wednesday 31 July 13

7. Facility buy-in takes time

Wednesday 31 July 13

8. Achieving MDG’s 5&6 is a package

Wednesday 31 July 13

9. This is not a popularity contest

Wednesday 31 July 13

10. The right information at the right time can save a life

Wednesday 31 July 13

THANKYOUmarcha@praekeltfoundation.orgpraekeltfoundation.org askmama.co.zaaskmama.mobi

Wednesday 31 July 13